📌 Core Information
🔹 Job Title: Senior Social Media Content Creative
🔹 Company: Desigual
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (3 days in-office, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Creating innovative content for social media platforms to enhance brand presence
- Developing engaging campaigns and visual narratives that connect with the community
- Collaborating with cross-functional teams to align content strategies with brand objectives
- Working in a dynamic, creative environment with a focus on fashion and digital trends
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to thrive in a fast-paced, ever-changing digital landscape.
📋 Key Responsibilities
✅ Develop and implement social media content strategies that align with brand objectives and generate engagement
✅ Create innovative, on-brand content for various social media platforms, with a focus on TikTok and Meta
✅ Collaborate with the design team to ensure visual coherence and aesthetic consistency
✅ Stay up-to-date with digital trends, platforms, and language to maintain a digital native profile
✅ Use AI-generated content tools to improve efficiency while maintaining a human touch
✅ Lead the development of attractive campaigns for social media, including content creation, copywriting, and strategy
✅ Work autonomously and in a team, adapting to dynamic environments
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: University degree in Communication, Marketing, or a related field
Experience: Minimum 5 years of professional experience in content writing, with a focus on social media campaigns
Required Skills:
- Proven track record of successful social media campaigns
- Fluency in English and proficiency in Spanish
- Experience with video editing tools (Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve)
- Strong organizational and time management skills
- Ability to work autonomously and in a team in dynamic environments
Preferred Skills:
- Knowledge of fashion trends and communication strategies in the sector
- Art direction and graphic design skills
- Experience with AI-generated content tools
ASSUMPTION: Candidates with a strong portfolio showcasing their creativity, engagement, and understanding of the fashion and digital trends will be prioritized.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-senior level roles in Barcelona)
Benefits:
- 4-day work-week (34 hours/week)
- Flexible salary with options to allocate funds to services such as health insurance, transportation, childcare, and food
- Subsidized menu with Honest Greens and Bite Box by Greenvita
- Fitness discounts at Inner Flow Fitness Studio & Spa
- 50% discount on Desigual collections
Working Hours: 34 hours/week, Monday-Thursday, with flexible start and end times
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in Barcelona. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Desigual is known for its unique, colorful, and eclectic style, catering to a diverse customer base.
Company Size: Medium-sized (1,001-5,000 employees). Desigual offers a dynamic, creative environment with opportunities for growth and collaboration.
Founded: 1984 in Barcelona, Spain. Desigual has since expanded to nearly 90 countries, with a strong online presence.
Company Description:
- Desigual is more than just a fashion company; it's a lifestyle brand that connects with people through unique, expressive pieces
- The company's philosophy is reflected in its collections, which feature patchwork, textures, graphic motifs, and handcrafted details
- Desigual's success is built on its commitment to creativity, audacity, and energy, as well as its unique way of working, called "Fun & Profit"
Company Specialties:
- Retail and urban fashion
- Marketing and digital strategies
- Supply chain and IT management
- Social media and design
- Innovation and fashion trends
Company Website: www.desigual.com
ASSUMPTION: Desigual's unique brand identity and commitment to creativity make it an attractive employer for individuals seeking a dynamic, expressive work environment.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for growth and leadership within the social media content team.
Reporting Structure: The Senior Social Media Content Creative will report directly to the Head of Social Media and collaborate with cross-functional teams, including design, marketing, and e-commerce.
Work Arrangement: Hybrid (3 days in-office, 1 day remote). This arrangement allows for a balance between collaboration and independent work.
Growth Opportunities:
- Progression to a leadership role within the social media content team
- Expansion into related areas, such as marketing, communications, or brand management
- International assignments, as Desigual continues to expand globally
ASSUMPTION: This role provides a strong foundation for career growth within the fashion and digital marketing industries.
🌍 Location & Work Environment
Office Type: Modern, open-plan office located in Barcelona's Barceloneta neighborhood, with stunning views of the Mediterranean Sea.
Office Location(s): Passeig Mare Nostrum 15, Barcelona, Spain 08039
Geographic Context:
- Barcelona is a vibrant, multicultural city with a thriving fashion and digital scene
- The Barceloneta neighborhood offers a unique blend of urban and beachside living
- Desigual's office is conveniently located near public transportation, making it easily accessible
Work Schedule: Monday-Thursday, with flexible start and end times. This schedule allows for a healthy work-life balance.
ASSUMPTION: Desigual's office environment fosters creativity, collaboration, and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Social Media or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Creativity and engagement in social media content
- Understanding of Desigual's brand identity and target audience
- Strategic thinking and ability to develop engaging campaigns
- Collaboration and communication skills
- Adaptability and ability to work in a dynamic environment
Application Tips:
- Highlight your unique creative style and engagement in your portfolio
- Tailor your resume to emphasize relevant skills and experiences
- Prepare examples of successful social media campaigns you've led or contributed to
- Demonstrate your understanding of Desigual's brand and target audience
- Follow up with the hiring manager after your interview to express your enthusiasm for the role
ATS Keywords: Social media content, campaign development, engagement, digital trends, fashion, AI-generated content, teamwork, dynamic environment
ASSUMPTION: Desigual's hiring process is designed to assess candidates' creativity, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Meta, Instagram, Facebook, Twitter)
- AI-generated content tools (e.g., Copy.ai, Jasper.ai, Frase.io)
- Video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience in relevant software will have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Cooperation: Working together to achieve common goals
- Fun & Profit: Balancing creativity, productivity, and enjoyment in the workplace
- Innovation: Embracing new ideas and approaches to drive growth
- Results Orientation: Focusing on outcomes and continuous improvement
Work Style:
- Creative and dynamic, with a focus on collaboration and teamwork
- Fast-paced and adaptable, with a strong emphasis on innovation
- Results-driven, with a focus on continuous improvement and growth
- Friendly and inclusive, with a strong sense of community
Self-Assessment Questions:
- Do you align with Desigual's unique brand identity and values?
- Are you comfortable working in a dynamic, creative environment with a strong focus on collaboration?
- Do you thrive in fast-paced, results-driven settings, and are you committed to continuous improvement?
ASSUMPTION: Desigual's culture is built on creativity, collaboration, and a strong sense of community, making it an attractive employer for individuals who share these values.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Keeping up with the fast-paced, ever-changing digital landscape
- Balancing creativity and strategic thinking in campaign development
- Working in a dynamic, sometimes unpredictable environment
- Adapting to changes in brand guidelines, target audience, or market trends
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on creativity and engagement in social media content
- Compared to other fashion and digital marketing roles, this position offers a unique blend of creativity, strategy, and community management
- Career progression in this role may lead to leadership positions within the social media content team or related areas, such as marketing, communications, or brand management
ASSUMPTION: This role offers a unique combination of creativity, strategy, and community management, making it an attractive option for individuals interested in fashion and digital marketing.
📝 Sample Projects
- Developing a TikTok campaign to launch a new collection, featuring user-generated content and a branded hashtag
- Creating an Instagram series to showcase behind-the-scenes content and connect with the brand's community
- Designing a Facebook ad campaign to drive traffic to the brand's e-commerce platform and promote a limited-time offer
ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, as well as the importance of community engagement and brand awareness.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media content team currently, and how can this role help address them?
- How does Desigual differentiate its social media presence from competitors in the fashion industry?
- What opportunities are there for growth and professional development within the social media content team?
- How does Desigual measure the success of social media campaigns, and what key performance indicators (KPIs) are most important?
- What is the team's approach to collaboration and communication, and how can this role contribute to a positive work environment?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding Desigual's unique brand identity and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Desigual careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your creativity, engagement, and understanding of Desigual's brand identity
- Follow up with the hiring manager after your interview to express your enthusiasm for the role
- If selected for the final round, be prepared to present your ideas for engaging social media campaigns and content strategies
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
