Senior Social Media Content Expert (m/f/x)

📌 Core Information

🔹 Job Title: Senior Social Media Content Expert (m/f/x)

🔹 Company: Virtual Identity AG

🔹 Location: Vienna, Austria

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing cutting-edge social media campaigns from ideation to execution
• Acting as a strategic advisor to clients, translating business goals into engaging content strategies
• Guiding and inspiring cross-functional teams for consistent, high-impact execution across platforms
• Using data-driven insights to evaluate and refine content strategies for continuous improvement
• Staying ahead of the curve by monitoring emerging social media trends, formats, and technologies
• Managing senior client relationships and presenting concepts, strategies, and performance results

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and client management skills. The ideal candidate will have a strong background in social media content strategy and a proven track record of driving results.

📋 Key Responsibilities

✅ Lead the development of innovative social media campaigns, from ideation to execution, with a focus on storytelling, creativity, and innovation

✅ Act as a strategic advisor to clients, translating business goals into engaging social content strategies that perform

✅ Guide and inspire cross-functional teams (creative, paid, analytics, etc.) to ensure consistent, high-impact execution across platforms

✅ Use data-driven insights to evaluate and refine content strategies for continuous improvement

✅ Stay ahead of the curve by monitoring emerging social media trends, formats, and technologies to keep our work state-of-the-art

✅ Manage senior client relationships and confidently present concepts, strategies, and performance results

✅ Collaborate on budget planning, timelines, and resource coordination at a high level

ASSUMPTION: This role requires a strong understanding of the digital ecosystem, platform-specific nuances, and content best practices. The ideal candidate will be comfortable leading conversations and not just following briefs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5+ years) in social media content strategy, concept development, and creative execution, ideally in an agency or fast-paced brand environment

Required Skills:

• Excellent creative vision, strategic thinking, and tangible impact
• Deep understanding of the digital ecosystem, platform-specific nuances, and content best practices
• Excellent consulting and client communication skills
• Passion for innovation and experimentation with new formats and storytelling techniques
• Proficiency in German and English
• Ability to travel occasionally for workshops and client sessions

Preferred Skills:

• Experience working with leading brands
• Familiarity with social media management tools

ASSUMPTION: The ideal candidate will have a strong portfolio that showcases their creative vision, strategic thinking, and tangible impact. They will also be comfortable working in a fast-paced agency environment and managing senior client relationships.

💰 Compensation & Benefits

Salary Range: €47,600 - €65,000 per year (gross, full-time) based on experience and qualifications. The actual salary may vary depending on the candidate's skills, qualifications, and experience.

Benefits:

• Flexible working hours and remote work options
• Flat hierarchies and short decision-making processes
• An international team with a strong focus on collaboration and knowledge sharing
• Regular team events and company outings

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior social media content expert role in Vienna, Austria. The actual salary may vary depending on the candidate's skills, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Virtual Identity AG operates in the Technology, Information, and Internet industry, focusing on digital transformation and innovation.

Company Size: With 51-200 employees, Virtual Identity AG offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: Founded in 1995, Virtual Identity AG has over 25 years of experience in the digital industry.

Company Description:

• Virtual Identity AG transforms business challenges into digital opportunities by combining creativity, technology, and data-driven insights.
• The company offers full-service web agency services, including strategy, design, development, and digital marketing.
• With offices in Munich, Freiburg, Vienna, and Porto, Virtual Identity AG serves a diverse range of clients across various industries.

Company Specialties:

• Full-Service Web Agency
• Digital Transformation
• Innovation and R&D
• Data-Driven Marketing

Company Website: https://www.virtual-identity.com/

ASSUMPTION: Virtual Identity AG is a well-established company with a strong focus on innovation and digital transformation. The company's size and industry experience provide a stable and supportive environment for employees to grow and develop their skills.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for driving social media content strategy and managing client relationships.

Reporting Structure: This role reports directly to the management team and works closely with cross-functional teams, including creative, paid media, analytics, and other specialists.

Work Arrangement: Full-time, on-site position with flexible working hours and the possibility of remote work. Occasional travel may be required for workshops and client sessions.

Growth Opportunities:

• Progression to a leadership or management role within the marketing department
• Expansion of responsibilities to include additional channels or client accounts
• Opportunities for professional development and training through the VI Academy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Virtual Identity AG's Vienna office is located in the 12th district, offering a modern and collaborative work environment.

Office Location(s): Schönbrunner Straße 213-215, 1120 Vienna, Austria

Geographic Context:

• Vienna is the capital and largest city of Austria, with a population of approximately 1.9 million people.
• The city is known for its rich history, cultural attractions, and high quality of life.
• Vienna is a major hub for business, politics, and tourism in Central Europe.

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work. Occasional travel may be required for workshops and client sessions.

ASSUMPTION: The Vienna office offers a modern and collaborative work environment, with easy access to public transportation and numerous amenities. The city's vibrant cultural scene and high quality of life make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the management team

Key Assessment Areas:

• Creativity and strategic thinking
• Client communication and management skills
• Understanding of the digital ecosystem and platform-specific nuances
• Problem-solving and adaptability

Application Tips:

• Highlight your relevant experience and achievements in social media content strategy and creative execution.
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
• Prepare examples of your work that demonstrate your creative vision, strategic thinking, and tangible impact.
• Research Virtual Identity AG and the client industries to show your enthusiasm and understanding of the company's mission and values.

ATS Keywords: Social Media Content Strategy, Creative Execution, Client Communication, Digital Ecosystem Understanding, Data-Driven Insights, Trend Monitoring, Storytelling, Innovation, Consulting, Cross-Functional Team Leadership, Campaign Development, Budget Planning, Resource Coordination, Content Best Practices, Platform-Specific Nuances, Creative Vision, Strategic Thinking

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's creativity, strategic thinking, and client management skills. Applicants should tailor their application materials to highlight their relevant experience and qualifications.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Social Media Analytics, Brand24)

ASSUMPTION: The ideal candidate will have experience working with social media management, design, project management, and analytics tools. Familiarity with industry-standard tools is preferred, but the ability to learn new tools quickly is also valuable.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Virtual Identity AG values creativity, experimentation, and continuous learning.
• Collaboration: The company fosters a culture of teamwork, knowledge sharing, and mutual support.
• Customer-centricity: Virtual Identity AG prioritizes understanding and meeting the needs of its clients.

Work Style:

• Agile and dynamic: The company operates in a fast-paced and ever-changing digital landscape, requiring employees to be adaptable and responsive.
• Data-driven: Virtual Identity AG uses data and insights to inform decision-making and drive results.
• International: With offices in multiple countries, the company values diversity, inclusion, and cultural exchange.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable adapting to change?
• Are you passionate about staying up-to-date with the latest trends and technologies in the digital landscape?
• Do you enjoy working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and will be passionate about staying up-to-date with the latest trends and technologies in the digital landscape. They will also be a strong collaborator who enjoys working with cross-functional teams to achieve shared goals.

⚠️ Potential Challenges

• Managing multiple client relationships and priorities simultaneously
• Keeping up with the fast-paced and ever-changing digital landscape
• Balancing creative vision with data-driven insights and client expectations
• Occasional travel for workshops and client sessions

ASSUMPTION: The ideal candidate for this role will be comfortable managing multiple priorities and working in a fast-paced environment. They will also be able to balance creative vision with data-driven insights and client expectations.

📈 Similar Roles Comparison

• This role differs from other social media content specialist roles in its focus on strategic consulting and client management, as well as its requirement for a minimum of 5 years of experience.
• In the Austrian market, the salary range for this role is competitive with other senior-level marketing and communications positions.
• Career progression in this role could lead to leadership or management positions within the marketing department or other areas of the business.

ASSUMPTION: This role offers a unique combination of strategic consulting, client management, and creative execution, making it an attractive opportunity for experienced social media content professionals looking to take the next step in their career.

📝 Sample Projects

• Developing a comprehensive social media strategy for a leading brand in the consumer goods industry
• Creating and executing a viral campaign for a tech startup launch
• Managing a team to create and publish engaging content for a B2B client's social media channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the ideal candidate for this role might face, from strategic planning and creative execution to team management and client communication.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media content strategy and how this role fits into that approach?
• How does the company support the professional development and growth of its employees in this role?
• Can you provide examples of how the company has adapted to changes in the digital landscape and social media trends?
• How does the company measure the success of its social media content strategies, and how does this role contribute to that process?
• Can you describe the company's culture and how it supports collaboration and knowledge sharing among team members?

ASSUMPTION: These questions are designed to help the candidate understand the company's approach to social media content strategy, professional development, and company culture, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare examples of your work that demonstrate your creative vision, strategic thinking, and tangible impact
• Follow up with the hiring manager, Michael Vonach, one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.