📌 Core Information
🔹 Job Title: Senior Social Media Content Manager
🔹 Company: Epic Games
🔹 Location: Los Angeles, California, United States or New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Los Angeles, CA or New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic development and execution of social-first content initiatives across Epic's global social media ecosystem
- Collaborating with internal stakeholders and external agencies to develop and scale original content formats
- Building and mentoring a cross-functional content team
- Overseeing integration of reporting into content initiatives
- Championing a content roadmap that elevates player narratives, community creativity, and key product beats
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as experience in content development and team management.
📋 Key Responsibilities
✅ Lead the strategic development and execution of social-first content initiatives across Epic’s global social media ecosystem, with a focus on creative storytelling, cultural relevance, and audience growth
✅ Partner with internal stakeholders and external agencies to develop and scale original content formats that reflect the tone, community, and voice of our franchises and collaborate closely with influencer, partnerships, and paid media teams to maximize reach and impact of content initiatives
✅ Build and mentor a cross-functional content team, ensuring alignment on creative vision, editorial calendars, brand voice, and emerging platform strategies
✅ Oversee integration of reporting into content initiatives, guiding creative iteration through a data-driven lens
✅ Champion a content roadmap that elevates player narratives, community creativity, and key product beats through engaging short-form, video, and real-time reactive content
✅ Act as a thought leader within the Social Media & Editorial team—driving experimentation, knowledge sharing, and continuous improvement in our creative output
✅ Guide the development of processes and workflows that balance real-time responsiveness with strategic long-range planning by staying informed on platform evolution, creator trends, and community behaviors to proactively adjust content strategies
ASSUMPTION: This role requires strong leadership, creativity, and the ability to thrive in a fast-paced, collaborative environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5-7 years of experience in social-first content development or digital storytelling, ideally within gaming, entertainment, or consumer tech
Required Skills:
- Strong understanding of platforms like TikTok, YouTube, Instagram, X (Twitter), and Reddit—and what resonates on each
- Track record of launching and scaling successful content franchises and campaigns in a high-growth environment
- Deep creative instincts paired with sharp operational judgment
- Experience managing and mentoring creative teams and/or agency partners
- Adept in analytics tools and social listening platforms, with the ability to glean insights and refine strategy based on performance data
- Comfortable operating in an ambiguous, fast-paced, and highly collaborative environment
- Passion for Epic’s mission and the communities we serve—especially within Fortnite, UEFN, and Unreal Engine
Preferred Skills:
- Experience in international content strategies and cultural fluency
ASSUMPTION: Candidates with experience in gaming or entertainment industries and a proven track record in social media content development are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $126.30 - $185.25 USD per hour (New York City) or $118.72 - $174.13 USD per hour (California)
Benefits:
- Competitive benefits package
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and company holidays
- Employee stock purchase plan
Working Hours: Full-time, typically 40 hours per week, with flexibility for project needs
ASSUMPTION: Salary ranges are based on company-provided information and industry standards for similar roles and locations.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 1,001-5,000 employees
Founded: 1991
Company Description:
- Epic Games is a leading interactive entertainment company and provider of 3D engine technology
- Operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections
- Develops Unreal Engine, which powers the world’s leading games and is adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation
- Provides an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content through Unreal Engine, Epic Games Store, and Epic Online Services
Company Specialties:
- Game Development
- Game Engine
- Publishing
- Unreal Engine
- Real-Time Technology
- Epic Online Services
- Cross-Platform Integration
- Social Networking
- Epic Games Store
- and E-commerce
Company Website: http://www.epicgames.com/
ASSUMPTION: Epic Games is a well-established company in the gaming industry with a strong global presence and a reputation for innovation and quality.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Director of Social Media & Editorial
Work Arrangement: On-site (Los Angeles, CA or New York, NY) with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow within the Social Media & Editorial team or explore other opportunities within Epic Games
- Chance to work on high-impact projects and campaigns that reach a global audience
- Opportunity to mentor and develop junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site (Los Angeles, CA or New York, NY)
Office Location(s): Los Angeles, California, United States or New York, New York, United States
Geographic Context:
- Los Angeles, CA: Known for its vibrant entertainment industry, diverse culture, and Mediterranean climate
- New York, NY: A global hub for finance, media, and entertainment, with a fast-paced, multicultural environment
Work Schedule: Full-time, typically 40 hours per week, with flexibility for project needs
ASSUMPTION: Both Los Angeles and New York offer unique cultural experiences and opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Social Media & Editorial team
- Final interview with the Director of Social Media & Editorial
Key Assessment Areas:
- Creativity and strategic thinking
- Understanding of social media trends and platforms
- Leadership and team management skills
- Data-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight your experience in social media content development and team management
- Include specific examples of successful content campaigns you've led and the results they achieved
- Demonstrate your understanding of Epic Games and the Fortnite franchise in your application materials
ATS Keywords: Social Media, Content Development, Digital Storytelling, Team Management, Campaign Strategy, Cultural Relevance, Community Engagement, Influencer Partnerships, Brand Voice, Content Strategy, Platform Trends, Creative Iteration, Data-Driven Decision Making, Fast-Paced Environment, International Content Strategies
ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant experience and passion for Epic Games and the Fortnite franchise.
🛠️ Tools & Technologies
- Social media platforms (TikTok, YouTube, Instagram, X (Twitter), Reddit)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
- Social listening platforms (e.g., Brand24, Mention, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Craft with purpose
- Listen and respect
- Collaborate and be inclusive
- Stay humble
- Deliver excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and iterative
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about gaming and the Fortnite franchise?
- Do you have experience managing and mentoring creative teams?
ASSUMPTION: Candidates who align with Epic Games' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Adapting to changing social media trends and platform algorithms
- Balancing real-time responsiveness with strategic long-range planning
- Working with diverse internal and external stakeholders
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on social media content strategy for a global gaming company
- Similar roles in entertainment or consumer tech may have different target audiences and content requirements
- Career progression in this role may lead to leadership positions within the Social Media & Editorial team or other departments within Epic Games
ASSUMPTION: This role offers a unique opportunity to shape the creative voice of a global gaming company on social media.
📝 Sample Projects
- Developing and executing a tentpole campaign for a major in-game event, such as a live concert or competitive tournament
- Creating a weekly series of short-form videos that highlight player-generated content and community engagement
- Launching and scaling a new content franchise that resonates with a specific platform or audience segment
ASSUMPTION: These projects demonstrate the creative and strategic aspects of the role, as well as the need for data-driven iteration and optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content strategy for Fortnite and Epic Games?
- What are the biggest challenges facing the Social Media & Editorial team currently, and how can this role help address them?
- How does Epic Games support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Epic Games foster a culture of innovation and creativity?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your potential impact on its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in social media content development and team management
- Prepare examples of successful content campaigns you've led and the results they achieved
- Demonstrate your understanding of Epic Games and the Fortnite franchise in your application materials
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
