Senior Social Media & Content Manager

📌 Core Information

🔹 Job Title: Senior Social Media & Content Manager

🔹 Company: ProCook

🔹 Location: Gloucester, Gloucestershire, United Kingdom

🔹 Job Type: Remote

🔹 Category: Not specified

🔹 Date Posted: Sun Mar 30 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading a dynamic team to elevate ProCook's digital presence
• Developing and executing strategies for both organic and paid social media campaigns
• Driving community growth, brand awareness, and sales through engaging content
• Managing influencer marketing strategies to enhance brand reach

ASSUMPTION: The job involves a strategic focus on both creative content development and analytical performance evaluations, which are essential for modern digital marketing roles.

📋 Key Responsibilities

✅ Lead a team of 6 creative professionals in social media strategy development

✅ Develop comprehensive social strategies across multiple platforms including Instagram, TikTok, Facebook, YouTube, and Pinterest

✅ Oversee creative direction for organic and paid social content initiatives

✅ Implement and manage influencer partnerships and marketing strategies

✅ Utilize advanced analytics to shape data-driven content strategies

ASSUMPTION: Responsibilities include both hands-on management and high-level strategic planning to maximize social media impact.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in social media marketing, content strategy, or creative development with performance focus

Required Skills:

• Analytical capabilities to drive content strategies
• Strong leadership and team management skills
• Expertise in influencer marketing and partnership management
• Experience in developing high-performing ad creatives

Preferred Skills:

• Proficiency in social media tools and platforms
• Exceptional contract negotiation and budget management skills

ASSUMPTION: Preferred skills reflect a need for cross-functional expertise, indicating a role that bridges creative and operational aspects of digital marketing.

💰 Compensation & Benefits

Salary Range: £50,000 - £60,000 depending on experience and skills

Benefits:

• Performance-based bonus
• Hybrid working arrangement with flexible remote days
• Generous staff discounts and enhanced parental leave
• Annual paid volunteering day and employee assistance program

Working Hours: 40 hours per week with some flexibility for remote work

ASSUMPTION: The benefits package is competitive and aligned with industry standards for a management-level role in digital marketing.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, with a focus on quality cookware and kitchen accessories

Company Size: 501-1,000 employees, offering a robust support structure and resources

Founded: 1996, with a strong commitment to growth and innovation

Company Description:

• The UK’s fastest-growing quality cookware brand
• Strives to balance profit with purpose as a certified B Corporation
• Offers attractive employment benefits and a collaborative work environment

Company Specialties:

• Cookware and kitchen accessories
• Tableware and dining solutions
• Bakeware and kitchen tools

Company Website: http://www.ProCook.co.uk

ASSUMPTION: The company’s B Corp certification implies a strong commitment to social responsibility and ethical practices.

📊 Role Analysis

Career Level: Senior management with a strategic focus

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: Hybrid, balancing in-office and remote work flexibility

Growth Opportunities:

• Potential for leadership roles within the marketing department
• Opportunities to influence company-wide digital strategies
• Involvement in high-impact projects with considerable visibility

ASSUMPTION: The hybrid work model suggests an emphasis on flexibility and work-life balance.

🌍 Location & Work Environment

Office Type: Modern HQ with various facilities

Office Location(s): Stonehouse, Gloucestershire

Geographic Context:

• Located near major transportation routes for easy access
• Positioned within a scenic area offering a pleasant work environment
• Connected to a diverse workforce from surrounding communities

Work Schedule: Flexible with a standard 40-hour workweek

ASSUMPTION: The location enhances work-life quality with its accessible yet scenic placement.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening
• First-round interviews with HR and Marketing Director
• Possibly a practical assessment or presentation

Key Assessment Areas:

• Strategic thinking and leadership capabilities
• Creativity and innovation in content development
• Data analysis and results-oriented mindset

Application Tips:

• Showcase successful social media campaigns in your portfolio
• Highlight leadership experiences and outcomes
• Emphasize ability to balance creativity with analytical strategies

ATS Keywords: Social media management, content strategy, influencer marketing, leadership, digital strategy

ASSUMPTION: The interview process will test both conceptual and practical comprehension of the role’s requirements.

🛠️ Tools & Technologies

• Social media scheduling tools (e.g., Buffer, Hootsuite)
• Analytics platforms (e.g., Google Analytics, Socialbakers)
• Influencer management software (e.g., AspireIQ, Traackr)

ASSUMPTION: Advanced tools will be used to optimize performance and streamline workflow, expected in a senior role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability and ethical business practices
• Fostering an inclusive and collaborative work environment
• Focus on continuous improvement and innovation

Work Style:

• Emphasizes teamwork and open communication
• Supportive of flexible and adaptive work arrangements
• Aims for a balance between autonomy and collaboration

Self-Assessment Questions:

• Can you lead a creative team towards achieving strategic goals?
• How do you prioritize tasks in a fast-paced environment?
• What experience do you have with influencer collaborations?

ASSUMPTION: The cultural fit is aligned with progressive values and a collaborative ethos that encourages innovation.

⚠️ Potential Challenges

• Managing multiple high-impact projects simultaneously
• Staying ahead in a rapidly evolving digital landscape
• Balancing creative freedom with brand consistency
• Adjusting to varying stakeholder needs and expectations

ASSUMPTION: The role is demanding due to the fast-paced nature of digital marketing and multi-platform engagement.

📈 Similar Roles Comparison

• Greater creative leadership opportunities than standard social media roles
• Higher level of strategic input expected compared to managerial roles
• Increased emphasis on data-driven results alongside creative tasks

ASSUMPTION: This position offers a unique mix of creative autonomy and strategic influence not commonly found in similar roles.

📝 Sample Projects

• Developing a viral TikTok campaign
• Hosting interactive live sessions with culinary influencers
• Leading a cross-platform brand storytelling series

ASSUMPTION: Projects are designed to bolster brand engagement and visibility through innovative digital content.

❓ Key Questions to Ask During Interview

• What are the main goals for the social media team over the next year?
• How is success measured for this role?
• What tools and resources are available to support creative initiatives?
• How would you describe the company culture?
• Can you provide examples of career progression within the company?

ASSUMPTION: Questions focus on role objectives, cultural fit, and future career opportunities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ProCook Careers page
• Ensure your resume highlights relevant experience in social media and leadership
• Prepare a portfolio showcasing your strategic and creative capabilities
• Follow up with a personalized cover letter addressing your fit for the role
• Prepare for potential initial phone screening from HR

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.