📌 Core Information
🔹 Job Title: Senior Social Media Content Manager
🔹 Company: Epic Games
🔹 Location: Cary, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading strategic development and execution of social-first content initiatives across Epic's global social media ecosystem.
- Collaborating with internal stakeholders and external agencies to develop and scale original content formats.
- Building and mentoring a cross-functional content team.
- Overseeing integration of reporting into content initiatives.
- Championing a content roadmap that elevates player narratives, community creativity, and key product beats through engaging short-form, video, and real-time reactive content.
ASSUMPTION: This role requires a balance of creativity, leadership, and operational excellence, with a strong focus on understanding the nuances of building compelling content in a fast-paced digital ecosystem.
📋 Key Responsibilities
✅ Lead the strategic development and execution of social-first content initiatives across Epic’s global social media ecosystem, with a focus on creative storytelling, cultural relevance, and audience growth.
✅ Partner with internal stakeholders and external agencies to develop and scale original content formats that reflect the tone, community, and voice of our franchises and collaborate closely with influencer, partnerships, and paid media teams to maximize reach and impact of content initiatives.
✅ Build and mentor a cross-functional content team, ensuring alignment on creative vision, editorial calendars, brand voice, and emerging platform strategies.
✅ Oversee integration of reporting into content initiatives, guiding creative iteration through a data-driven lens.
✅ Champion a content roadmap that elevates player narratives, community creativity, and key product beats through engaging short-form, video, and real-time reactive content.
✅ Act as a thought leader within the Social Media & Editorial team—driving experimentation, knowledge sharing, and continuous improvement in our creative output.
✅ Guide the development of processes and workflows that balance real-time responsiveness with strategic long-range planning by staying informed on platform evolution, creator trends, and community behaviors to proactively adjust content strategies.
ASSUMPTION: This role involves working closely with various teams and requires strong communication, collaboration, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5-7 years of experience in social-first content development or digital storytelling, ideally within gaming, entertainment, or consumer tech.
Required Skills:
- Proven track record of launching and scaling successful content franchises and campaigns in a high-growth environment.
- Deep creative instincts paired with sharp operational judgment.
- Adept in analytics tools and social listening platforms, with the ability to glean insights and refine strategy based on performance data.
- Comfortable operating in an ambiguous, fast-paced, and highly collaborative environment.
- Passion for Epic’s mission and the communities we serve, especially within Fortnite, UEFN, and Unreal Engine.
Preferred Skills:
- Experience in international content strategies and cultural fluency.
ASSUMPTION: Strong understanding of platforms like TikTok, YouTube, Instagram, X (Twitter), and Reddit—and what resonates on each—is essential for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in the gaming industry, with 5-7 years of experience in a major metropolitan area).
Benefits:
- 100% premium coverage for medical, dental, and vision plans for both employee and dependents.
- Long Term Disability and Life Insurance.
- 401k with competitive match.
- Robust mental well-being program through Modern Health.
- Unlimited PTO and sick time.
- Paid sabbatical for employees with 7 years of service.
Working Hours: Full-time, with flexible hours to accommodate the fast-paced nature of social media content management.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Epic Games is a leading interactive entertainment company and provider of 3D engine technology, operating in the competitive and dynamic gaming industry.
Company Size: Epic Games has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 1991, with a rich history in game development and engine technology.
Company Description:
- Founded in 1991, Epic Games is a leading interactive entertainment company and provider of 3D engine technology.
- Operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections.
- Develops Unreal Engine, which powers the world’s leading games and is adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation.
Company Specialties:
- Game Development
- Game Engine
- Publishing
- Unreal Engine
- Real-Time Technology
- Epic Online Services
- Cross-Platform Integration
- Social Networking
- Epic Games Store
- and E-commerce
Company Website: http://www.epicgames.com/
ASSUMPTION: Epic Games' focus on innovation, creativity, and collaboration makes it an attractive employer for individuals seeking a dynamic and engaging work environment.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Social Media & Editorial.
Work Arrangement: Remote OK, with flexibility to work from home or in the office as needed.
Growth Opportunities:
- Potential to grow into a leadership role within the Social Media & Editorial team or expand into other areas of the business.
- Opportunities to work on high-impact projects and campaigns that can significantly impact the company's success.
- Chance to develop and mentor a team, fostering a culture of creativity and continuous improvement.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's social media presence and overall success.
🌍 Location & Work Environment
Office Type: Epic Games has multiple offices worldwide, with the headquarters located in Cary, North Carolina.
Office Location(s): Cary, North Carolina, United States
Geographic Context:
- The Research Triangle region of North Carolina is known for its strong tech industry and high quality of life.
- Cary, North Carolina, is a suburban area with a mix of urban and rural environments, offering a variety of housing options and recreational activities.
- The region is home to several major research universities, providing ample opportunities for professional development and networking.
Work Schedule: Full-time, with flexible hours to accommodate the fast-paced nature of social media content management.
ASSUMPTION: The location of Epic Games' headquarters in Cary, North Carolina, offers a unique blend of urban and rural environments, with a strong tech industry and high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screen with the hiring manager.
- In-depth interview with the hiring manager and other team members.
- Final interview with the Director of Social Media & Editorial.
- Background check and offer extension.
Key Assessment Areas:
- Creativity and strategic thinking.
- Understanding of social media platforms and trends.
- Ability to work collaboratively and manage teams.
- Data-driven decision-making and analytical skills.
- Alignment with Epic Games' mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of social media trends and platforms in your application materials.
- Demonstrate your ability to think strategically and creatively in your responses to interview questions.
- Prepare examples of your past work that showcase your ability to develop and execute successful content campaigns.
ATS Keywords: Social Media, Content Development, Digital Storytelling, Creative Leadership, Analytics, Team Management, Cultural Relevance, Community Engagement, Campaign Strategy, Influencer Partnerships, Brand Voice, Content Strategy, Fast-paced Environment, Creative Iteration, Process Development, Emerging Platforms
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, strategic thinking, and ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Content creation tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with social media management platforms, analytics tools, and content creation tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Quality
- Innovation
- Collaboration
- Fun
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and platform changes?
- Can you provide an example of a successful content campaign you've developed and executed in a fast-paced environment?
- How do you balance real-time responsiveness with strategic long-range planning in your content strategies?
ASSUMPTION: Epic Games values creativity, quality, innovation, collaboration, and fun in its work environment, seeking candidates who align with these values and thrive in a fast-paced, collaborative setting.
⚠️ Potential Challenges
- Managing multiple content teams and stakeholders across various time zones.
- Keeping up with the fast-paced nature of social media trends and platform changes.
- Balancing real-time responsiveness with strategic long-range planning.
- Ensuring consistent brand voice and quality across multiple platforms and content formats.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to content strategy.
📈 Similar Roles Comparison
- This role is unique in its focus on social-first content initiatives for a leading gaming company.
- Similar roles in other industries may have a broader focus on marketing or communications, rather than social media-specific content development.
- Career progression in this role may involve moving into a leadership position within the Social Media & Editorial team or expanding into other areas of the business, such as marketing or communications.
ASSUMPTION: This role offers a unique opportunity to specialize in social media content development for a leading gaming company, with potential for growth and expansion into other areas of the business.
📝 Sample Projects
- Developing and executing a successful content campaign for a major gaming event or product launch.
- Creating and implementing a content strategy for a new social media platform or emerging platform feature.
- Managing a team to produce and distribute engaging, real-time content during a live gaming event or esports tournament.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful content campaigns, manage teams, and adapt to emerging platforms and trends.
❓ Key Questions to Ask During Interview
- How does the Social Media & Editorial team collaborate with other departments, such as Marketing, Creative, and Product?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Epic Games support the professional development and growth of its employees?
- What are the biggest challenges facing the Social Media & Editorial team, and how can this role help address them?
- How does Epic Games foster a culture of creativity and innovation within its teams?
ASSUMPTION: These questions will help the candidate better understand the role's priorities, the company's culture, and the team's challenges, enabling them to make a more informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Epic Games careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of social media trends and platforms.
- Prepare examples of your past work that showcase your ability to develop and execute successful content campaigns.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
