Senior Social Media & Content Manager:in (w/m/d)

📌 Core Information

🔹 Job Title: Senior Social Media & Content Manager:in (w/m/d)

🔹 Company: Moyn Media GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-01-28

🔹 Experience Level: Experienced (3+ years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies for clients
• Creating and managing content for various social media platforms
• Collaborating with the team to optimize performance and campaigns
• Acting as the go-to expert for all things social media within the agency

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in social media management and a deep understanding of current trends and best practices.

📋 Key Responsibilities

✅ Developing and implementing social media strategies for clients

✅ Creating and managing content for various social media platforms

✅ Collaborating with the team to optimize performance and campaigns

✅ Acting as the go-to expert for all things social media within the agency

✅ Monitoring and analyzing social media performance using relevant tools

✅ Staying up-to-date with current trends and best practices in social media marketing

ASSUMPTION: This role requires a strong understanding of social media analytics and a data-driven approach to decision-making. The ideal candidate will be comfortable using tools such as Google Analytics, Hootsuite, or Sprout Social.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 3 years of experience in social media management, preferably in an agency setting

Required Skills:

• Proven experience in developing and implementing social media strategies
• Strong knowledge of social media platforms (Facebook, Instagram, TikTok, YouTube, etc.)
• Excellent communication and presentation skills
• Fluency in German and English
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience with influencer marketing
• Knowledge of Adobe Creative Suite
• Familiarity with SEO best practices

ASSUMPTION: The ideal candidate will have a portfolio of past social media campaigns they have managed, demonstrating their ability to create engaging content and achieve measurable results.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours
• Home office options
• Company pension scheme
• Regular team events and offsites

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. The final offer will depend on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Moyn Media is an advertising agency specializing in video production, social media, and influencer marketing. The advertising industry in Germany is highly competitive, with a strong focus on creativity, innovation, and data-driven insights.

Company Size: Moyn Media is a small agency with 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and advancement.

Founded: Moyn Media was founded in 2020, making it a relatively new player in the advertising industry. Despite its young age, the company has already established itself as a trusted partner for brands and institutions looking to create engaging and effective social media campaigns.

Company Description:

• Moyn Media is a young and dynamic agency with a strong focus on authenticity and innovation
• The company offers a wide range of services, from video production and social media management to influencer marketing and branded entertainment
• Moyn Media works with a diverse range of clients, from startups to established brands and institutions

Company Specialties:

• Videoproduction
• Social Media
• Influencer Marketing
• Branded Entertainment
• Branded Channels
• Digital Content Strategies
• Consulting & Workshops
• Format-Entwicklung
• Business Development
• Image Filme
• Digital Marketing
• Influencer Relationships
• Influencer Research
• YouTube
• Instagram
• TikTok
• and Facebook

Company Website: moyn-media.com

ASSUMPTION: Moyn Media's focus on authenticity and innovation sets it apart from other advertising agencies. The company's young and dynamic culture is reflected in its collaborative and creative work environment.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with at least 3 years of experience in social media management. The role offers opportunities for growth and advancement within the agency.

Reporting Structure: The Senior Social Media & Content Manager will report directly to the agency's management team and work closely with the creative and production teams.

Work Arrangement: This role is on-site, with some flexibility for remote work. The ideal candidate will be based in Cologne, North Rhine-Westphalia, Germany.

Growth Opportunities:

• As the agency grows, there may be opportunities for the Senior Social Media & Content Manager to take on additional responsibilities or move into a management role
• The agency's focus on innovation and creativity provides opportunities for the Senior Social Media & Content Manager to stay up-to-date with the latest trends and best practices in the industry
• The agency's diverse range of clients provides opportunities for the Senior Social Media & Content Manager to work on a wide range of projects and campaigns

ASSUMPTION: The ideal candidate for this role will be a self-starter with a strong sense of initiative and a passion for social media marketing. They will be comfortable working in a fast-paced and dynamic environment and able to manage multiple projects and deadlines simultaneously.

🌍 Location & Work Environment

Office Type: Moyn Media's office is located in the heart of Cologne, North Rhine-Westphalia, Germany. The office is a modern and collaborative workspace, with a focus on creativity and innovation.

Office Location(s): Zülpicher Platz 9, Köln, NRW 50674, DE

Geographic Context:

• Cologne is the fourth-largest city in Germany and a major cultural and economic hub
• The city is home to a diverse range of industries, including advertising, media, and technology
• Cologne is well-connected by public transportation, with a extensive network of trains, buses, and trams

Work Schedule: The work schedule for this role is full-time (40 hours per week), with some flexibility for remote work. The ideal candidate will be comfortable working in a fast-paced and dynamic environment and able to manage multiple projects and deadlines simultaneously.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a collaborative and creative environment and able to thrive in a fast-paced and dynamic work setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the management team to discuss the role and the candidate's qualifications
• Case study or portfolio presentation to demonstrate the candidate's skills and experience
• Final interview with the agency's founders to discuss the candidate's cultural fit and long-term potential

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and presentation skills
• Analytical skills and data-driven mindset
• Knowledge of social media platforms and best practices
• Cultural fit and alignment with the agency's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of past social media campaigns you have managed, demonstrating your ability to create engaging content and achieve measurable results
• Prepare for the case study or portfolio presentation by selecting your best work and being ready to discuss your thought process and approach
• Research the agency and its clients to demonstrate your understanding of the industry and the agency's unique value proposition

ATS Keywords: Social Media Management, Content Creation, Strategy Development, Campaign Management, Influencer Marketing, Adobe Creative Suite, Google Analytics, Hootsuite, Sprout Social

ASSUMPTION: The ideal candidate for this role will have a strong portfolio of past social media campaigns and a proven track record of achieving measurable results. They will be comfortable working in a fast-paced and dynamic environment and able to manage multiple projects and deadlines simultaneously.

🛠️ Tools & Technologies

• Hootsuite
• Sprout Social
• Google Analytics
• Adobe Creative Suite
• Microsoft Office Suite

ASSUMPTION: The ideal candidate for this role will be comfortable using a range of social media management tools and analytics platforms. They will also be familiar with Adobe Creative Suite and Microsoft Office Suite.

👔 Cultural Fit Considerations

Company Values:

• Authenticity
• Innovation
• Collaboration
• Creativity
• Data-driven decision making

Work Style:

• Fast-paced and dynamic
• Collaborative and creative
• Data-driven and results-oriented
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment?
• Are you comfortable working collaboratively and creatively with a diverse range of team members?
• Do you have a strong sense of initiative and a passion for social media marketing?
• Are you comfortable using data and analytics to inform your decision-making?

ASSUMPTION: The ideal candidate for this role will be a self-starter with a strong sense of initiative and a passion for social media marketing. They will be comfortable working in a fast-paced and dynamic environment and able to manage multiple projects and deadlines simultaneously. They will also be a strong cultural fit with the agency's values and work style.

⚠️ Potential Challenges

• The role requires a high level of creativity and strategic thinking, which can be challenging in a fast-paced and dynamic environment
• The role requires a strong understanding of social media analytics and a data-driven approach to decision-making, which can be challenging for candidates without a strong analytical background
• The role requires a high level of communication and presentation skills, which can be challenging for candidates who are not comfortable speaking in front of groups or presenting to clients
• The role requires a high level of flexibility and adaptability, which can be challenging for candidates who prefer a more structured and predictable work environment

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced and dynamic environment and able to manage multiple projects and deadlines simultaneously. They will also be a strong cultural fit with the agency's values and work style.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Strategist role in other advertising agencies, but with a greater emphasis on strategy development and campaign management
• This role is different from a Social Media Coordinator or Content Creator role, which typically focuses on day-to-day content creation and scheduling
• This role offers opportunities for growth and advancement within the agency, with the potential to move into a management or leadership role

ASSUMPTION: The ideal candidate for this role will have experience in a similar role in an advertising agency or a related industry. They will be comfortable working in a fast-paced and dynamic environment and able to manage multiple projects and deadlines simultaneously.

📝 Sample Projects

• Developing and implementing a social media strategy for a major brand launch
• Managing a team of content creators to produce engaging and on-brand content for multiple social media platforms
• Analyzing social media performance data to inform strategy and content development
• Collaborating with influencers and other external partners to create sponsored content

ASSUMPTION: The ideal candidate for this role will have a portfolio of past social media campaigns and a proven track record of achieving measurable results. They will be comfortable working in a fast-paced and dynamic environment and able to manage multiple projects and deadlines simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the agency's approach to social media strategy development?
• How does the agency collaborate with clients to develop and implement social media campaigns?
• What are the key performance indicators (KPIs) used to measure social media performance at the agency?
• How does the agency approach influencer marketing and branded content?
• What opportunities are there for growth and advancement within the agency?

ASSUMPTION: The ideal candidate for this role will be comfortable asking insightful and relevant questions during the interview process. They will use these questions to demonstrate their understanding of the role and the agency's unique value proposition.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of past social media campaigns you have managed, demonstrating your ability to create engaging content and achieve measurable results
• Prepare for the case study or portfolio presentation by selecting your best work and being ready to discuss your thought process and approach
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.