- Job Title: Senior Social Media Editor
- Company: dmg::media
- Location: London, United Kingdom
- Job Type: Permanent, On-site
- Category: Media & Journalism
- Date Posted: April 23, 2025
- Experience Level: Mid-Senior level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
- Managing and growing MailOnline's social media presence across multiple platforms
- Collaborating with editors and journalists to deliver engaging content to millions of followers
- Analyzing social media data to inform strategies and drive engagement
- Working closely with the Head of Social to implement new tactics and strategies
ASSUMPTION: This role requires a high level of creativity, adaptability, and a strong understanding of social media trends and analytics.
📋 Key Responsibilities
✅ Social Media Management:
- Edit and manage MailOnline's social media feeds
- Cover live events and breaking news on social media platforms
- Monitor and analyze social media analytics to gauge success
✅ Team Collaboration:
- Work closely with reporters and editors from various desks to implement best practices
- Disseminate knowledge of social media, crowdsourcing, and reader engagement techniques in the newsroom
✅ Trend Analysis:
- Monitor the competitive landscape and identify trends in social media and news consumption
ASSUMPTION: This role may require out-of-hours availability and a high level of adaptability to cover breaking news and live events.
🎯 Required Qualifications
- Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience)
- Experience:
- Proven experience (5+ years) working with social media platforms and managing social media accounts for a digital media publication
- Prior newsroom experience is essential
- Required Skills:
- Proficiency in Adobe Premier Pro (desirable)
- Demonstrable digital production skills and ability to work within content management systems
- Ability to gather and analyze social media data and analytics
- In-depth knowledge of social media platforms (Facebook, Twitter, Instagram, etc.)
- Preferred Skills:
- Experience with crowdsourcing or managing social media platforms for a digital media publication
- Familiarity with emerging social media platforms
ASSUMPTION: Candidates with a strong portfolio showcasing their social media management skills and experience driving engagement will be highly competitive.
💰 Compensation & Benefits
- Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Senior Social Media Editor role in London)
- Benefits:
- 25 days' holiday (increasing by 1 per year up to a total of 30)
- Pension Plan (employee contribution 5%, company contribution 3%)
- Life cover under the Pension Plan (up to 3x basic salary)
- DMGT Discounts (for discounts on online shopping, vouchers, and reloadable cards)
- Subsidised canteen
- Onsite gym and nurse/GP clinics
- Employee Assistance Programme
- Discounted dining cards
- Working Hours: Full-time (40 hours/week), with flexibility to work additional hours as needed to cover live events and breaking news
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Social Media Editor role in London. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Media & Journalism
- Company Size: Large (1,001-5,000 employees)
- Founded: 1903 (as Associated Newspapers; dmg::media was established in 2012)
- Company Description:
- dmg::media maintains an unwavering commitment to uncovering the stories that matter most
- Its brands reach more than 9 million people daily in the UK and 160 million unique browsers every month globally
- The Mail brand is the largest news publisher on TikTok with over 28 million total followers and nearly 45 billion views in the past year
- Company Specialties:
- Content creation and distribution
- Information services
- Analytics and insights
- Events and exhibitions
📊 Role Analysis
- Career Level: Mid-Senior level (5-10 years of experience)
- Reporting Structure: This role reports directly to the Head of Social
- Work Arrangement: On-site, with flexibility to work additional hours as needed
- Growth Opportunities:
- Potential to grow traffic and drive engagement for MailOnline's social media presence
- Opportunities to collaborate with and learn from experienced editors and journalists
ASSUMPTION: This role offers significant growth potential for the right candidate, as MailOnline continues to expand its social media presence and reach.
🌍 Location & Work Environment
- Office Type: On-site (MailOnline Headquarters – London)
- Office Location(s): Northcliffe House, 2 Derry Street, London, England W8 5TT, GB
- Geographic Context:
- London is a vibrant, multicultural city with a thriving media industry
- The office is located in the West London borough of Kensington and Chelsea, offering easy access to public transportation and local amenities
- Work Schedule: Full-time (40 hours/week), with flexibility to work additional hours as needed
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic newsroom environment and be able to thrive in a team setting.
💼 Interview & Application Insights
- Typical Process:
1. Online application and resume screening
2. Phone or video screening
3. In-person or video interview with the hiring manager and/or team members
4. Final interview with the Head of Social
- Key Assessment Areas:
- Social media management skills
- Knowledge of social media platforms and trends
- Ability to analyze data and make data-driven decisions
- Communication and collaboration skills
- Application Tips:
1. Tailor your resume to highlight your social media management experience and skills
2. Include specific examples of your ability to drive engagement and grow social media accounts
3. Prepare questions about the role, the team, and the company to demonstrate your interest and enthusiasm
- ATS Keywords: Social media management, content strategy, analytics, digital production, crowdsourcing, editorial standards, team collaboration, live event coverage, trend analysis, content management systems, Facebook, Twitter, Instagram, Adobe Premier Pro, reader engagement, newsroom experience
ASSUMPTION: Candidates should research dmg::media and MailOnline to demonstrate their understanding of the company and its brands during the interview process.
🛠️ Tools & Technologies
- Adobe Premier Pro
- Content management systems (e.g., WordPress, Drupal, or similar)
- Social media management platforms (e.g., Hootsuite, Buffer, or similar)
- Analytics tools (e.g., Google Analytics, Sprout Social, or similar)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
- Company Values:
- Quality: We strive for excellence in everything we do
- Integrity: We act with honesty and transparency in all our interactions
- Collaboration: We work together to achieve our goals
- Innovation: We embrace change and continuously improve our products and services
- Work Style:
- Fast-paced and dynamic newsroom environment
- Collaborative and team-oriented
- Adaptable and flexible, with a willingness to work additional hours as needed
- Self-Assessment Questions:
1. How do you align with dmg::media's company values, particularly in the context of this role?
2. How comfortable are you working in a fast-paced, dynamic newsroom environment?
3. How do you approach collaboration and teamwork, particularly when working with diverse teams?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic newsroom environment and be able to thrive in a team setting.
⚠️ Potential Challenges
- Managing multiple social media platforms and content streams simultaneously
- Balancing the need for speed and accuracy in content creation and distribution
- Adapting to changes in social media trends and algorithms
- Working additional hours as needed to cover live events and breaking news
📈 Similar Roles Comparison
- Senior Social Media Manager (similar role at other media companies)
- Responsibilities may include managing a team of social media editors and developing social media strategies
- May require more experience and offer higher compensation
- Social Media Editor (entry-level or junior role)
- Responsibilities may include assisting with content creation and scheduling, as well as monitoring social media analytics
- May require less experience and offer lower compensation
- Digital Content Producer (related role)
- Responsibilities may include creating and curating content for digital platforms, including social media
- May require similar skills and experience, but with a broader focus on digital content creation
ASSUMPTION: This role offers significant growth potential for the right candidate, as MailOnline continues to expand its social media presence and reach.
📝 Sample Projects
1. Social Media Campaign: Develop and execute a social media campaign to promote a specific news story or event, driving engagement and traffic to MailOnline's website
2. Live Event Coverage: Cover a live event or breaking news story on social media, providing real-time updates and engaging with followers
3. Social Media Audit: Conduct a comprehensive audit of MailOnline's social media presence, identifying areas for improvement and developing strategies to drive growth and engagement
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven engagement and growth for previous employers.
❓ Key Questions to Ask During Interview
1. What are the biggest challenges facing the social media team currently, and how can this role help address them?
2. How does this role fit into the overall content strategy for MailOnline?
3. What opportunities are there for professional development and growth within the social media team and dmg::media more broadly?
4. How does the company support work-life balance, particularly for roles that may require additional hours as needed?
5. What is the company's approach to innovation and staying ahead of social media trends and algorithms?
ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.dmgmedia.co.uk/careers/jobs/id/6826528?gh_jid=6826528)
2. Tailor your resume to highlight your social media management experience and skills
3. Prepare a cover letter that explains your interest in the role and how your experience and skills make you a strong fit
4. Prepare for your interview by researching dmg::media and MailOnline, and practicing your responses to common interview questions
5. Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
