Senior Social Media Executive (Campaigns and Coverage)

📌 Core Information

🔹 Job Title: Senior Social Media Executive (Campaigns and Coverage)

🔹 Company: Greenpark

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-07

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (with occasional travel for events)

🚀 Job Overview

Key aspects of this role include:

• Leading ad hoc social media campaign development and execution (65%)
• Managing creator outreach, briefing, and material development (25%)
• Covering key events annually and creating engaging content (10%)
• Assisting in project pitches, social media/KOL research (5%)

ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on execution and optimization. Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Lead the ideation and execution of ad hoc social media campaigns, ensuring alignment with brand objectives

✅ Develop pitch materials, including message houses, content strategies, and creative direction

✅ Craft and oversee social media content, ensuring each piece fits the campaign vision and platform best practices

✅ Develop content concepts, shot lists, and scripts for Reels/TikTok to ensure high-quality storytelling and engagement

✅ Coordinate and guide content production teams from initial concept to final execution

✅ Monitor campaign performance, analyze results, and optimize future efforts based on insights and learnings

✅ Identify and filter appropriate creators/KOLs who align with the campaign’s objectives and brand voice

✅ Develop creator briefs and guide them in producing content that meets client expectations

✅ Ensure creator-generated content is brand-aligned, engaging, and meets platform best practices

✅ Manage ongoing communication and partnerships with creators throughout the campaign

✅ Cover approximately five (5) key events annually, capturing real-time content for IG/FB Stories, Event Recap Reels, and static posts

✅ Conduct on-site shooting and interviews, ensuring engaging and brand-aligned storytelling

✅ Manage post-event content creation, including editing or guiding editors to produce high-quality recap videos and social media posts

✅ Travel may be required for event coverage, including overnight stays for locations outside Metro Manila

✅ Pitch Deck Support – Gather industry insights, design slides, and structure presentations to highlight social media strategies and ROI

✅ Keyword Research – Identify trending and high-impact keywords for organic and paid campaigns using SEO tools

✅ Competitor Analysis – Track competitor content, engagement, and ad strategies to refine social media approaches

✅ Trend Monitoring – Use social listening tools to spot emerging trends, hashtags, and audience conversations

✅ Performance Insights – Analyze past campaigns and competitor success to optimize future strategies

ASSUMPTION: This role involves a mix of creative, strategic, and analytical tasks. Candidates should be comfortable working with various teams, managing projects, and meeting tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in social media, content creation, or a related field

Required Skills:

• Proven experience in social media strategy and campaign development
• Strong content production skills, including video editing and direction
• Excellent communication and relationship management skills
• Familiarity with social listening tools and SEO platforms
• Proficient in Microsoft Office Suite and Google Workspace

Preferred Skills:

• Experience with Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
• Fluency in multiple languages
• Experience working with global brands

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative and strategic abilities, as well as proven experience in managing social media campaigns and creator/KOL relationships.

💰 Compensation & Benefits

Salary Range: PHP 80,000 - 120,000 per month (based on experience and industry standards for mid-senior level roles in the Philippines)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee assistance program

Working Hours: Full-time (40 hours per week), with occasional overtime for events

ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level roles in the Philippines. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Greenpark is a global, award-winning digital agency specializing in omnichannel search and social content, enabled by the latest tech and AI innovations.

Company Size: Greenpark has 201-500 employees worldwide, with offices in London, New York, Cape Town, Singapore, Jakarta, and São Paulo.

Founded: Greenpark was founded in 2015 and has since grown to become a leading digital content partner for global clients.

Company Description:

• Greenpark creates amazing content that people and algorithms love
• They specialize in omnichannel search and social content, connecting with consumers where it matters most
• Greenpark works with a global client portfolio, including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more

Company Specialties:

• Content Development
• SEO Optimization
• Advertising
• Digital Marketing
• Editorial
• Social Media
• Social Listening
• Content Marketing
• Brand Publishing
• Content Strategy
• Audience Engagement
• Analytics
• Data & Insights
• Strategy
• Tech
• Creative
• Content Hubs
• Creative Production
• Digital PR
• AI Content
• Website Development
• Generative-AI
• Social search
• AI search
• Omnichannel search
• and SEO

Company Website: https://greenpark.digital/

ASSUMPTION: Greenpark's global presence and diverse client portfolio offer candidates the opportunity to work on various projects and gain international experience.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Social Media and works closely with the Content, Creative, and Strategy teams.

Work Arrangement: On-site with occasional travel for events

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on global campaigns and collaborate with international teams
• Possibility to advance to a management or leadership role within the company

ASSUMPTION: This role offers candidates the chance to grow both personally and professionally, with opportunities to develop their skills and advance their careers within the company.

🌍 Location & Work Environment

Office Type: On-site with a hybrid work arrangement for some teams

Office Location(s): Makati City, Philippines

Geographic Context:

• Makati City is the financial center of the Philippines, with a vibrant and dynamic business environment
• The office is located in the heart of Makati, providing easy access to public transportation, shopping, dining, and entertainment options
• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year

Work Schedule: Full-time (40 hours per week), with occasional overtime for events

ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members, while the occasional travel for events provides opportunities to gain new experiences and perspectives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Head of Social Media or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of social media strategies and campaign development
• Portfolio and case study presentations showcasing creative and strategic abilities
• Communication and relationship management skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative and strategic abilities, as well as your experience in managing social media campaigns and creator/KOL relationships
• Be ready to discuss your approach to social media strategy, campaign development, and content creation during the interview
• Research Greenpark's company culture and values to ensure a good fit

ATS Keywords: Social Media Strategy, Campaign Development, Content Production, Creator Management, KOL Management, On-Site Event Coverage, Client Communication, Relationship Management, Video Editing, Direction, Performance Tracking, Optimization, Adobe Creative Suite, SEO, Global Brands

ASSUMPTION: The interview process focuses on assessing candidates' strategic and creative abilities, as well as their communication and relationship management skills. Successful candidates will demonstrate a strong understanding of social media strategies and campaign development, as well as relevant experience and a portfolio showcasing their skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
• Social listening tools (e.g., Hootsuite, Sprout Social, Brand24)
• SEO platforms (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies listed are commonly used in the industry and may vary depending on the specific needs and preferences of the company.

👔 Cultural Fit Considerations

Company Values:

• We Strive Acting Together With Kindness
• We Create Amazing Content That People and Algorithms Love
• We Are Global, Award-Winning, and Performance-Driven

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Creative and innovative
• Data-driven and analytical

Self-Assessment Questions:

• Do you align with Greenpark's value of 'We Strive Acting Together With Kindness'?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you have experience working with global brands and managing creator/KOL relationships?

ASSUMPTION: Greenpark values a collaborative, team-oriented work environment that prioritizes kindness and performance-driven results. Candidates should be comfortable working in a fast-paced, dynamic environment and have experience working with global brands and managing creator/KOL relationships.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with remote teams and stakeholders
• Adapting to changes in client requirements and market trends
• Occasional travel for events, including overnight stays

ASSUMPTION: These challenges are inherent to the role and require candidates to be organized, adaptable, and comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on ad hoc campaign development and event coverage, as well as its requirement for occasional travel
• Industry-specific context: The digital marketing and advertising industry is dynamic and fast-paced, with a strong focus on performance-driven results
• Career path comparison: This role offers opportunities for growth and advancement within the company, with potential paths to management or leadership positions

ASSUMPTION: This role offers unique challenges and opportunities compared to related positions, with a focus on ad hoc campaign development, event coverage, and occasional travel. Candidates should be comfortable working in a dynamic, fast-paced environment and have experience working with global brands and managing creator/KOL relationships.

📝 Sample Projects

• Developing and executing a social media campaign for a global brand, including pitch materials, content creation, and performance optimization
• Managing creator outreach and briefing for a product launch campaign, ensuring brand-aligned and engaging content
• Covering an industry event and creating engaging content for IG/FB Stories, Event Recap Reels, and static posts

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for this role, including campaign development, creator management, and event coverage.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Social Media department?
• How does Greenpark support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Greenpark measure the success of its social media campaigns and content?
• What are the most rewarding and challenging aspects of working in the Social Media department at Greenpark?

ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company culture, as well as the key priorities and performance metrics for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative and strategic abilities, as well as your experience in managing social media campaigns and creator/KOL relationships
• Be ready to discuss your approach to social media strategy, campaign development, and content creation during the interview
• Research Greenpark's company culture and values to ensure a good fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.