📌 Core Information
🔹 Job Title: Senior Social Media Manager
🔹 Company: Epic Games
🔹 Location: Los Angeles, California, United States (Primary) & New York, New York, United States (Secondary)
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid or Remote possibilities not specified)
🚀 Job Overview
Key aspects of this role include:
- Overseeing social media strategy and execution for Unreal Engine and Fortnite Creator tools
- Managing a team and collaborating with cross-functional stakeholders
- Driving engagement with Fortnite Creators, Unreal Engine developers, and other audiences
- Optimizing social media channels and identifying new trends and platforms
- Supporting key campaign beats and events with creative content and experiences
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media ecosystems, especially within the gaming industry.
📋 Key Responsibilities
✅ Define and execute social media strategies for Unreal Engine and Fortnite Creator tools
✅ Oversee daily management and growth of social media platforms (Twitter, Instagram, TikTok, Facebook, YouTube)
✅ Lead a small team of social media experts and collaborate with global social media teams
✅ Coordinate with content and marketing teams to execute social media programs supporting business initiatives
✅ Own and drive creative social-first initiatives related to Unreal Engine and Fortnite Creator tools
✅ Optimize existing channels and establish best practices, while identifying and launching new platforms and trends
✅ Partner with the communications team on reactive responses to emerging issues
ASSUMPTION: This role requires strong organizational skills, the ability to multitask and prioritize projects, and a keen sense of voice and tone for brand storytelling.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5-7+ years in social media or digital marketing, ideally within gaming or related tech/media
Required Skills:
- Proven track record of guiding teams and balancing mentorship with high standards
- Deep understanding of major social media ecosystems, especially emerging ones
- Strong quantitative mindset, competent with dashboards, ROI analysis, and social listening
- Excellent storytelling, stakeholder coordination, and diplomatic skills
- Strong organizational, prioritization, and multi-project management skills
- Motivation by gaming culture and all-things-Fortnite
Preferred Skills:
- Experience with gaming-specific social media platforms
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates with experience in gaming or related tech/media will have a strong understanding of the target audience and industry trends.
💰 Compensation & Benefits
Salary Range: $126.30 - $185.25 USD per hour (Based on location: New York City or California)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time (40 hours/week) with flexible scheduling possibilities
ASSUMPTION: The salary range provided is based on the company's pay transparency disclosure for the given locations. Benefits may include health insurance, retirement plans, and other perks common to the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1991 (Over 30 years of history)
Company Description:
- Epic Games is a leading interactive entertainment company and provider of 3D engine technology
- Operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections
- Develops Unreal Engine, which powers the world’s leading games and is adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation
Company Specialties:
- Game Development
- Game Engine
- Publishing
- Unreal Engine
- Real-Time Technology
- Epic Online Services
- Cross-Platform Integration
- Social Networking
- Epic Games Store
- and E-commerce
Company Website: http://www.epicgames.com/
ASSUMPTION: Working at Epic Games offers opportunities to collaborate with a large, diverse team and contribute to high-profile projects in the gaming industry.
📊 Role Analysis
Career Level: Senior (Managerial role with team leadership responsibilities)
Reporting Structure: Reports directly to the Technology Social Media Team Lead (not specified)
Work Arrangement: On-site (Primary location: Los Angeles, California; Secondary location: New York, New York)
Growth Opportunities:
- Potential to grow within the social media team or explore other opportunities within Epic Games
- Chance to work on high-visibility projects and campaigns, gaining exposure and recognition
- Opportunity to mentor and develop junior team members
ASSUMPTION: This role offers growth opportunities through team leadership, project exposure, and mentorship, as well as potential career advancement within the company.
🌍 Location & Work Environment
Office Type: Corporate office environments in Los Angeles, California, and New York, New York
Office Location(s): Los Angeles, California, and New York, New York
Geographic Context:
- Los Angeles: Diverse, vibrant city with a strong gaming industry presence
- New York: Global hub for media, entertainment, and technology
Work Schedule: Full-time (40 hours/week) with flexible scheduling possibilities
ASSUMPTION: The work environment at Epic Games' offices in Los Angeles and New York offers opportunities to collaborate with diverse teams and contribute to high-profile projects in the gaming industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the social media team and other stakeholders
- Final interview with the Technology Social Media Team Lead
Key Assessment Areas:
- Social media strategy and planning
- Team leadership and management skills
- Industry knowledge and gaming culture awareness
- Storytelling and content creation abilities
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media experience, team leadership, and gaming industry knowledge
- Prepare examples of successful social media campaigns or projects you've led
- Demonstrate your understanding of Epic Games' products and the Fortnite community
ATS Keywords: Social Media Management, Digital Marketing, Team Leadership, Gaming Industry, Fortnite, Unreal Engine, Content Strategy, Campaign Management, Stakeholder Coordination, Brand Voice Development
ASSUMPTION: The interview process at Epic Games focuses on assessing the candidate's strategic mindset, leadership skills, and industry knowledge, as well as their ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Social media platforms: Twitter, Instagram, TikTok, Facebook, YouTube
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with popular social media management tools, analytics platforms, and project management software is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Epic Games values creativity, innovation, and a passion for gaming
- The company fosters a collaborative and inclusive work environment
- Epic Games emphasizes quality, integrity, and a commitment to excellence
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about gaming and eager to engage with Fortnite Creators and Unreal Engine developers?
- Can you balance mentorship with high standards and individual contributions?
ASSUMPTION: Candidates who align with Epic Games' values, enjoy a fast-paced work environment, and are passionate about gaming will find this role a good fit.
⚠️ Potential Challenges
- Managing multiple social media platforms and stakeholder expectations
- Keeping up with the fast-paced nature of the gaming industry and social media trends
- Balancing strategic planning with day-to-day content creation and community management
- Working with a global team across different time zones
ASSUMPTION: This role presents challenges related to managing multiple platforms, staying current with industry trends, balancing strategic and tactical tasks, and collaborating with global teams.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position focuses on gaming-specific platforms and communities
- This role requires a deep understanding of gaming culture and trends, as well as experience with gaming-specific social media platforms
- Career progression in this role may involve moving into a more senior or specialized position within Epic Games' social media team or exploring other opportunities within the company
ASSUMPTION: This role differs from other social media manager positions due to its focus on gaming-specific platforms and communities, requiring specific industry knowledge and experience.
📝 Sample Projects
- Developing and executing a social media strategy for a new Unreal Engine feature or update
- Creating and optimizing content for a Fortnite Creator event or campaign
- Managing a team to execute a reactive response to an emerging issue or crisis on social media
ASSUMPTION: Sample projects for this role involve strategic planning, content creation, team management, and crisis communication within the gaming industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within Epic Games, such as Content and Marketing?
- What are the most challenging aspects of managing social media for a gaming company like Epic Games?
- How does Epic Games support the growth and development of its social media team members?
- What opportunities exist for this role to contribute to the company's overall social media strategy and brand voice?
ASSUMPTION: Asking these questions will help candidates understand the role's expectations, challenges, and growth opportunities, as well as Epic Games' approach to team development and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant social media experience, team leadership, and gaming industry knowledge
- Prepare examples of successful social media campaigns or projects you've led
- Demonstrate your understanding of Epic Games' products and the Fortnite community
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
