Senior Social Media Manager

📌 Core Information

🔹 Job Title: Senior Social Media Manager

🔹 Company: SoSafe

🔹 Location: Dublin, Ireland (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for corporate channels and executive profiles
• Creating engaging, on-brand content that drives engagement and growth
• Collaborating with cross-functional teams to ensure cohesive messaging
• Managing live event coverage and product launches
• Building and nurturing influencer relationships
• Tracking and analyzing performance metrics to uncover insights and opportunities

ASSUMPTION: This role requires a strategic and creative thinker with a strong understanding of B2B social media management and a proven track record in driving engagement and growth.

📋 Key Responsibilities

✅ Own and evolve our social media strategy for corporate channels and executive profiles, ensuring alignment with brand goals and tone of voice

✅ Create scroll-stopping, on-brand content that sparks conversation and connection

✅ Collaborate closely with brand, content, comms, and go-to-market teams to ensure cohesive and impactful messaging

✅ Reimagine our live coverage of flagship events and product launches, experimenting with new formats and creative approaches

✅ Build on our established employee advocacy program, partnering with the GTM team to identify needs, close content gaps, and create targeted, easy-to-share resources that grow its reach and impact

✅ Build and nurture influencer relationships, including internal ambassadors and external voices, to amplify our message and extend our reach

✅ Co-own the strategy with Employer Branding and ensure it’s consistently activated across social, through compelling content, storytelling, and campaigns that attract top talent and showcase our culture

✅ Track, analyze, and report on performance metrics to uncover insights and opportunities

ASSUMPTION: The ideal candidate will have experience managing global social media accounts with diverse, international audiences and be comfortable working in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 8+ years of social media management experience, ideally in B2B environments

Required Skills:

• Proven success in crafting innovative social media strategies that drive engagement, growth, and brand affinity
• Extensive experience with various video formats and multimedia content creation
• Proven track record managing global social media accounts with diverse, international audiences
• Experience collaborating effectively with external agencies, freelancers, and creative teams
• Data-driven mindset combined with intuitive storytelling capabilities
• Exceptional communication skills, coupled with a keen sense for visual and written content that captures attention and provokes engagement
• Fluency in English (C2 level)

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Familiarity with social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Knowledge of cybersecurity industry

ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Senior Social Media Manager role in Dublin with 8+ years of experience)

Benefits:

• Work/Life balance: flexible hours, 33 vacation days
• Wellbeing and Financial support: Open Up, Corporate Discounts
• Coming together for moments that matter: annual company off-site, team events, local meet-ups
• Learning & Development Allowance, Tech Equipment, Referral Bonuses, Dog Friendly HQ

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Social Media Manager role in Dublin with 8+ years of experience. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity, specifically focused on security awareness and behavioral science-driven solutions

Company Size: Medium (201-500 employees), offering a supportive and dynamic team environment committed to professional growth

Founded: 2015, with a mission to disrupt the status quo of cybersecurity by putting people first and focusing on behavioral science

Company Description:

• SoSafe empowers organizations to build a security culture and mitigate risk with its GDPR-compliant awareness programs
• Powered by behavioral science and smart algorithms, SoSafe delivers engaging personalized learning experiences and smart attack simulations
• Comprehensive analytics measure ROI and tell organizations where vulnerabilities lie, fostering secure behavior in every employee

Company Specialties:

• Security awareness training
• Behavioral science-driven cybersecurity
• Smart attack simulations
• Comprehensive analytics and reporting

Company Website: http://lp.sosafe.de/sosafe-awareness

ASSUMPTION: SoSafe is a fast-growing, innovative company that values diversity and community, offering an open-minded environment where employees can contribute in meaningful ways and take ownership of their work and growth.

📊 Role Analysis

Career Level: Senior, with the opportunity to make a real impact and drive strategic decision-making in the social media space

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including brand, content, comms, and go-to-market teams

Work Arrangement: Full-time, with flexible hours and remote work options, allowing for a healthy work-life balance

Growth Opportunities:

• Potential to grow into a leadership role, such as Social Media Director or Head of Marketing, as the company expands
• Opportunities to work on high-impact projects and campaigns, driving meaningful results and showcasing skills and expertise
• Chance to learn and develop skills in a fast-paced, innovative environment, with access to learning and development resources

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take ownership of their work and contribute to the company's success in meaningful ways.

🌍 Location & Work Environment

Office Type: Remote-first, with a flexible and supportive work environment that values work-life balance

Office Location(s): Dublin, Ireland (with the option to work remotely)

Geographic Context:

• Dublin is the capital and largest city of Ireland, known for its vibrant culture, historic sites, and bustling tech industry
• The city offers a high quality of life, with a strong job market, excellent education options, and a diverse range of housing options
• Dublin is home to a thriving tech scene, with many international companies establishing their European headquarters in the city

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options, allowing for a healthy work-life balance

ASSUMPTION: While this role is based in Dublin, Ireland, the remote work option allows for greater flexibility and the opportunity to work from anywhere with a reliable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing and/or other relevant stakeholders
• Case study or project presentation (if applicable)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and planning
• Creativity and innovation in content creation
• Collaboration and communication skills
• Data-driven decision-making and analytics
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of SoSafe's mission and values, and how your skills and experience align with the company's goals
• Prepare examples of your past work that demonstrate your ability to create engaging, on-brand content and drive results
• Be ready to discuss your approach to social media strategy, content creation, and analytics

ATS Keywords: Social Media Management, Strategic Planning, Content Creation, Collaboration, Data Analysis, Influencer Relations, Employee Advocacy, Brand Strategy, Engagement Growth, Community Building, Performance Metrics, Creative Approaches, Proactive Mindset

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, creativity, collaboration, and data-driven decision-making skills, as well as their alignment with SoSafe's mission and values.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, Sketch)

ASSUMPTION: The ideal candidate will have experience with relevant social media management and analytics tools, as well as design and content creation tools to create engaging, on-brand content.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We embrace change and continuously seek new ways to improve and grow
• Collaboration: We work together, supporting each other to achieve our shared goals
• Integrity: We act with honesty and transparency in all our interactions
• Customer Focus: We prioritize the needs of our customers and strive to exceed their expectations
• Accountability: We take ownership of our work and hold ourselves and each other accountable for delivering results

Work Style:

• Flexible and adaptable, with a willingness to learn and grow in a fast-paced environment
• Collaborative and supportive, with strong communication and teamwork skills
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Creative and innovative, with a passion for storytelling and engaging content creation

Self-Assessment Questions:

• How do you align with SoSafe's mission to disrupt the status quo of cybersecurity and put people first?
• How do you approach collaboration and communication with cross-functional teams to ensure cohesive and impactful messaging?
• How do you balance data-driven decision-making with creative and innovative content creation?

ASSUMPTION: SoSafe values candidates who are passionate about the company's mission, embrace a collaborative and innovative work style, and demonstrate a strong fit with the company's values.

⚠️ Potential Challenges

• Managing multiple social media channels and content calendars simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing the need for data-driven decision-making with the importance of creative and innovative content creation
• Collaborating effectively with external agencies, freelancers, and creative teams to ensure consistent and on-brand messaging

ASSUMPTION: The ideal candidate will have experience managing multiple social media channels and content calendars, as well as the ability to adapt to the fast-paced nature of social media and balance data-driven decision-making with creative content creation.

📈 Similar Roles Comparison

• Compared to other Senior Social Media Manager roles, this position offers a unique opportunity to work in the cybersecurity industry and drive strategic decision-making in the social media space
• As a medium-sized company, SoSafe offers a supportive and dynamic team environment, with opportunities for growth and professional development
• Compared to larger enterprise roles, this position offers a more agile and innovative work environment, with the chance to make a real impact on the company's success

ASSUMPTION: This role offers a unique opportunity to work in the cybersecurity industry and drive strategic decision-making in the social media space, with a supportive and dynamic team environment and opportunities for growth and professional development.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a major product launch, including live event coverage and influencer engagement
• Creating a series of engaging, on-brand video content to showcase the company's unique value proposition and drive brand awareness
• Managing the company's employee advocacy program, including the creation of targeted, easy-to-share resources that grow its reach and impact

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the role, as well as the opportunity to drive meaningful results and showcase skills and expertise.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and how will my work contribute to its success?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does SoSafe support the professional growth and development of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does SoSafe approach collaboration and communication with external agencies, freelancers, and creative teams to ensure consistent and on-brand messaging?

ASSUMPTION: These key questions will help the candidate better understand the role, the company's goals and challenges, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, showcasing your understanding of SoSafe's mission and values
• Prepare examples of your past work that demonstrate your ability to create engaging, on-brand content and drive results
• Be ready to discuss your approach to social media strategy, content creation, and analytics during your interviews
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.