📌 Core Information
🔹 Job Title: Senior Social Media Manager
🔹 Company: Veriswap
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to drive engagement and growth
- Creating and curating content for various social media platforms
- Analyzing engagement metrics and providing data-driven insights
- Collaborating with cross-functional teams to ensure brand consistency
- Staying updated with social media trends and best practices
ASSUMPTION: This role requires a high level of autonomy and initiative, as the ideal candidate will be self-driven and proactive in their approach.
📋 Key Responsibilities
✅ Planning and executing content calendars for multiple social media platforms
✅ Slicing long-form content into engaging short-form content
✅ Developing high-level strategies to improve engagement and reach
✅ Managing engagement analytics and providing data-driven insights
✅ Engaging with comments and managing brand presence across platforms
✅ Designing graphics for social media posts
ASSUMPTION: This role requires a strong understanding of social media platforms, their algorithms, and best practices for each.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in social media management, with a focus on Instagram, Facebook, and LinkedIn
Required Skills:
- Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Strong analytical skills and data-driven mindset
- Excellent communication and project management skills
- Proficient in graphic design tools (e.g., Canva, Adobe Creative Suite)
Preferred Skills:
- Experience with social media advertising
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a proven track record in driving engagement and growth through social media strategies.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on experience and market rates for senior social media managers in Canada)
Benefits:
- Health, dental, and vision insurance
- Flexible work hours and remote work options
- Competitive PTO and holiday policy
- 401(k) matching
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime
ASSUMPTION: The salary range provided is an estimate based on market rates for senior social media managers in Canada, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Veriswap operates in the competitive and dynamic sports card marketplace, focusing on peer-to-peer trading.
Company Size: Veriswap is a small company (11-50 employees), offering a fast-paced and agile work environment.
Founded: Veriswap was founded in 2020, making it a relatively new player in the market.
Company Description:
- Veriswap is a barter marketplace for sports cards, enabling collectors to trade 24/7
- The company aims to provide a seamless and convenient trading experience for its users
- Veriswap values competitive greatness, unimpeachable character, speed, and high performance in its team members
Company Specialties:
- Peer-to-peer sports card trading platform
- Social media management and marketing
- User experience and interface design
Company Website: veriswap.com
ASSUMPTION: Veriswap's small size and focus on speed may result in a fast-paced work environment with a high level of responsibility for each team member.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in social media management.
Reporting Structure: The Senior Social Media Manager will likely report directly to the Marketing Director or CEO, given the company's small size.
Work Arrangement: This role is remote, with a focus on results rather than hours worked.
Growth Opportunities:
- As Veriswap grows, there may be opportunities for the Senior Social Media Manager to take on additional responsibilities or mentor junior team members
- With proven success, the candidate may have the opportunity to shape the company's marketing strategy and direction
ASSUMPTION: Given Veriswap's small size and focus on high performance, the ideal candidate will have ample opportunities to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Canada
Geographic Context:
- Canada offers a diverse and multicultural work environment, with a strong focus on work-life balance
- The remote work arrangement allows for flexibility in working hours and location
- Canada has a robust job market for marketing and social media professionals
Work Schedule: Full-time (40 hours/week), with flexibility for occasional overtime
ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills, as the candidate will need to maintain productivity and focus without direct supervision.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Director or CEO to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's social media management and strategy development abilities
- Final interview with the CEO or another senior team member to discuss the company's mission, vision, and values
Key Assessment Areas:
- Social media strategy development and execution
- Data analysis and interpretation
- Communication and project management skills
- Cultural fit and alignment with Veriswap's core values
Application Tips:
- Highlight your experience with Instagram, Facebook, and LinkedIn, and provide specific examples of successful campaigns or strategies you've implemented
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, and how they align with Veriswap's mission and values
- Prepare for the interview by researching Veriswap's industry, competitors, and target audience, and be ready to discuss your ideas for driving engagement and growth on their social media platforms
ATS Keywords: Social Media Management, Content Strategy, Engagement Analytics, Brand Management, Graphic Design, Instagram, Facebook, LinkedIn
ASSUMPTION: Veriswap's small size and focus on high performance may result in a more informal and streamlined interview process, with a strong emphasis on cultural fit and alignment with the company's core values.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The ideal candidate will be proficient in using various social media management, graphic design, and analytics tools, and be open to learning and adopting new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Competitive greatness
- Unimpeachable character
- Speed is king
Work Style:
- Highly self-motivated and proactive
- Results-driven and focused on achieving goals
- Strong communication and collaboration skills
- Adaptable and able to thrive in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you embody Veriswap's core values, and how have you demonstrated these values in your previous roles?
- How do you stay organized and focused when working remotely, with minimal supervision?
- Can you provide an example of a time when you developed and executed a successful social media strategy, and what was the outcome?
ASSUMPTION: Veriswap's small size and focus on high performance may result in a strong emphasis on cultural fit and alignment with the company's core values during the interview process.
⚠️ Potential Challenges
- The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and focus
- The fast-paced and dynamic nature of the sports card marketplace may present challenges in keeping up with trends and best practices
- The small size of the company may result in a high level of responsibility and expectations for the Senior Social Media Manager
- The competitive nature of the sports card marketplace may require constant innovation and adaptation to maintain a strong market position
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and be adaptable to changes and challenges as they arise.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on social media management and strategy development, with less emphasis on traditional advertising and marketing channels
- The remote work arrangement offers flexibility and work-life balance, but may also present challenges in maintaining productivity and focus without direct supervision
- This role offers the opportunity to make a significant impact on the company's growth and success, with ample opportunities for professional development and growth
ASSUMPTION: The ideal candidate will be able to leverage their social media management and strategy development skills to drive engagement and growth for Veriswap, and be open to learning and adapting to the unique challenges and opportunities presented by the role.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product or feature launch
- Analyzing engagement metrics and providing data-driven insights to inform strategy and content development
- Collaborating with cross-functional teams to ensure brand consistency across social media platforms
- Designing graphics and visual content for social media posts and campaigns
ASSUMPTION: The ideal candidate will have a proven track record of success in developing and executing social media strategies, and be able to provide specific examples of their work and the outcomes achieved.
❓ Key Questions to Ask During Interview
- How does Veriswap differentiate itself from other sports card trading platforms, and what unique value does it offer to its users?
- What are the biggest challenges facing Veriswap in the competitive sports card marketplace, and how can the Senior Social Media Manager help address them?
- How does Veriswap support the professional development and growth of its team members, and what opportunities exist for the Senior Social Media Manager to take on additional responsibilities or mentor junior team members?
- What are the key performance indicators (KPIs) for the Senior Social Media Manager role, and how will success be measured and evaluated?
- How does Veriswap foster a culture of innovation and adaptation, and what role does the Senior Social Media Manager play in driving this culture?
ASSUMPTION: The ideal candidate will be curious and proactive in asking questions that demonstrate their interest in the role and the company, and their commitment to driving engagement and growth on Veriswap's social media platforms.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, and how they align with Veriswap's mission and values
- Prepare for the interview by researching Veriswap's industry, competitors, and target audience, and be ready to discuss your ideas for driving engagement and growth on their social media platforms
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
