Senior Social Media Manager

📌 Core Information

🔹 Job Title: Senior Social Media Manager

🔹 Company: Remote

🔹 Location: Anywhere in the World (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive organic social media strategies
• Building and maintaining relationships with industry influencers and stakeholders
• Analyzing competitive landscape and identifying opportunities for brand differentiation
• Leading cross-functional collaboration with other teams within Remote
• Overseeing crisis communication protocols for social channels

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent stakeholder management abilities. Experience in B2B technology marketing is a plus.

📋 Key Responsibilities

✅ Lead comprehensive organic social media strategies aligned with company objectives and marketing initiatives

✅ Build and maintain relationships with key industry influencers, partners, and stakeholders to expand brand reach

✅ Set social media goals and report on results, with an emphasis on continuous optimization and iteration

✅ Oversee crisis communication protocols for social channels

✅ Drive cross-functional collaboration with Paid Marketing, Content, Brand Design, and other teams within Remote

✅ Analyze competitive landscape and identify opportunities for brand differentiation in the social space

✅ Lead social media campaign ideation and execution for major company initiatives and product launches

✅ Establish and maintain social media governance and best practices documentation

ASSUMPION: This role requires a proactive approach, strong attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven track record of growing and engaging social media audiences for B2B technology brands (5-10 years)

Required Skills:

• Expertise in social media strategy and execution
• Strong analytical skills with proficiency in social media metrics and reporting tools
• Excellent stakeholder management and cross-functional collaboration skills
• Crisis management experience and strong judgment in sensitive situations
• Fluency in English (additional languages a plus)
• Remote work experience preferred

Preferred Skills:

• Experience with B2B technology marketing
• Familiarity with social media governance and best practices
• Knowledge of social media listening and analytics tools

ASSUMPION: A Master's degree in a relevant field or equivalent experience may be considered in lieu of a Bachelor's degree.

💰 Compensation & Benefits

Salary Range: $31,500 - $106,350 USD per year

Benefits:

• Work from anywhere
• Flexible paid time off
• Flexible working hours (async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Social Media Manager role with 5-10 years of experience and is subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services & Global Employment

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2019 (4 years ago)

Company Description:

• Remote is the world’s leading authority on remote employment, providing compliant solutions for recruitment, EOR, payroll, contractor management, benefits, equity incentives, relocation, and more.
• The company empowers businesses to hire, manage, and pay the best talent, while allowing individuals to connect with the companies and roles that best suit their skills.
• Remote's mission is to create opportunity everywhere, making it quick and easy for businesses to grow and manage their global teams.

Company Specialties:

• Remote Jobs
• PEO
• Hiring
• remote work
• global employment
• payroll
• EOR
• remote hiring
• Global Benefits
• Global Tax and Compliance Management
• international payroll
• IP Protection
• Automated payments
• human resource management
• contractor management
• owned entities
• visas and immigration
• employee onboarding
• time off approvals
• employment documentation management
• incentives and expenses management
• salary calculation
• HRIS
• HRMS
• and Global Equity Management

Company Website: remote.com

ASSUMPTION: Remote's focus on remote work and global employment makes it an attractive option for candidates seeking flexible work arrangements and international opportunities.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: Reports directly to the Senior Manager, PR and Communications

Work Arrangement: Fully Remote (work from anywhere)

Growth Opportunities:

• Potential to grow into a managerial role as the team expands
• Opportunities to work on high-impact projects and initiatives
• Chance to develop skills in cross-functional collaboration and crisis management

ASSUMPTION: This role offers significant growth potential for the right candidate, as Remote continues to expand its global presence and services.

🌍 Location & Work Environment

Office Type: Fully Remote (no physical office)

Office Location(s): Anywhere in the World

Geographic Context:

• Remote employees can work from anywhere, allowing for a diverse and global team
• This role may require occasional travel for team meetings or industry events
• Remote provides resources and support for employees to create a comfortable and productive home office environment

Work Schedule: Flexible working hours (async) with a focus on results and productivity

ASSUMPTION: Remote's fully remote work environment offers candidates the flexibility to balance work and personal responsibilities, while also providing opportunities for international collaboration and cultural exchange.

💼 Interview & Application Insights

Typical Process:

• Interview with recruiter
• Interview with future manager
• Interview with team members (no managers present)
• Bar Raiser Interview
• Prior employment verification check

Key Assessment Areas:

• Strategic thinking and analytical skills
• Stakeholder management and communication abilities
• Crisis management experience and judgment
• Familiarity with social media metrics and reporting tools
• Understanding of B2B technology marketing and industry trends

Application Tips:

• Highlight relevant experience in growing and engaging social media audiences for B2B technology brands
• Demonstrate strong analytical skills and provide examples of data-driven decision-making
• Showcase crisis management experience and explain how you've handled sensitive situations in the past
• Tailor your resume and cover letter to emphasize your strategic thinking and stakeholder management abilities

ATS Keywords: Social Media Strategy, Stakeholder Management, Crisis Management, Analytical Skills, B2B Marketing, Social Media Metrics, Brand Differentiation, Campaign Execution, Organic Growth

ASSUMPTION: Applicants should emphasize their strategic mindset, analytical skills, and crisis management experience to stand out in the application process.

🛠️ Tools & Technologies

• Social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
• Social media analytics and reporting tools (e.g., Hootsuite, Sprout Social, Buffer)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Familiarity with industry-standard social media platforms, analytics tools, and project management software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering opportunity everywhere
• Creating a global community
• Building a diverse and inclusive team
• Fostering a culture of employee growth and development

Work Style:

• Async (work independently and manage your own schedule)
• Collaborative and cross-functional
• Results-driven and focused on continuous improvement
• Adaptable and comfortable with change in a fast-paced environment

Self-Assessment Questions:

• How do you align with Remote's mission to create opportunity everywhere?
• How do you approach working independently and managing your own schedule in an async environment?
• How do you handle working collaboratively with cross-functional teams and stakeholders?
• How do you ensure the accuracy and integrity of social media data and reporting?

ASSUMPTION: Candidates should assess their fit with Remote's values, work style, and company culture before applying to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing time zones and coordinating with global team members
• Adapting to changing social media trends and algorithms
• Balancing strategic planning with day-to-day execution and monitoring
• Handling sensitive or crisis situations in a remote work environment

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to adapt and thrive in a dynamic and global work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on organic social media strategy for a global employment services company
• Compared to other social media manager roles, this position requires a strong understanding of B2B technology marketing and global employment trends
• Career path comparison: This role can lead to managerial or senior leadership positions within the communications or marketing department, or transition into other strategic or operational roles within the company

ASSUMPTION: Applicants should consider their long-term career goals and how this role can help them grow and develop within the organization.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a major product launch or company initiative
• Analyzing and optimizing social media performance for key industry events or campaigns
• Creating and implementing social media governance and best practices documentation for a global team

ASSUMPTION: Applicants should provide specific examples of their experience and accomplishments in social media strategy, execution, and optimization.

❓ Key Questions to Ask During Interview

• How does the company support work-life balance for remote employees?
• What are the current priorities and goals for the social media team, and how does this role contribute to achieving them?
• How does the company foster a culture of employee growth and development, especially for remote workers?
• What are the most significant challenges facing the social media team, and how can this role help address them?
• How does the company approach crisis communication and management, especially in a remote work environment?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic thinking, analytical skills, and crisis management experience
• Prepare examples of your social media strategy, execution, and optimization accomplishments
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.