📌 Core Information
🔹 Job Title: Senior Social Media Manager
🔹 Company: Stand Together
🔹 Location: Arlington, Virginia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive, data-driven social media strategy for Social Entrepreneurs
- Defining Stand Together’s voice, tone, and content pillars
- Planning, executing, and optimizing high impact organic social media campaigns
- Collaborating cross-functionally to build Stand Together’s brand presence
- Managing day-to-day operations of social media channels
- Leveraging social listening tools to monitor trends and track industry activity
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of various social media platforms.
📋 Key Responsibilities
✅ Develop and implement a comprehensive, data-driven social media strategy tailored to Social Entrepreneurs across key platforms
✅ Define Stand Together’s voice, tone, and content pillars ensuring alignment with our mission, values, and priority initiatives
✅ Plan, execute, and optimize high impact organic social media campaigns while collaborating cross-functionally to build Stand Together’s brand presence within the Social Entrepreneurship ecosystem
✅ Work closely with internal stakeholders to define social media goals, OKRs, and testing plans
✅ Serve as the lead relationship builder for social media initiatives partnering closely with relevant internal teams and 3rd party agencies
✅ In partnership with our creative team, oversee the creation and curation of engaging, high quality social media content that resonates with our core audience
✅ Manage day-to-day operations of social media channels which can include scheduling, community management, and proactive engagement
✅ Leverage social listening tools to monitor trends, identify opportunities, gather audience insights, and track industry activity to further optimize strategy
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently or in a team setting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of dedicated experience developing and executing successful social media strategies
Required Skills:
- Proven experience in developing a go-to-market strategy for a specific audience segment
- Deep understanding of various social platforms, their respective audiences, best practices, and emerging trends
- Strong project management and campaign execution skills with meticulous attention to detail
- Critical thinking and creative skills that emphasize experimentation and driving effective engagement outcomes
- Ability to work collaboratively with a diverse team and communicate effectively across all levels within the organization
Preferred Skills:
- Experience marketing to or building communities for social entrepreneurs, nonprofits, foundations, or other mission-driven organizations
- A strong portfolio showcasing successful social media campaigns and community engagement/growth
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, etc.)
ASSUMPTION: Standout candidates will have experience in mission-driven organizations and a strong portfolio demonstrating successful social media campaigns.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for Senior Social Media Manager roles in the Arlington, VA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous PTO and holiday schedule
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Stand Together operates in the non-profit sector, focusing on supporting social entrepreneurs and addressing various social issues.
Company Size: Stand Together has 1,001-5,000 employees, providing a mid-sized organization structure with opportunities for growth and collaboration.
Founded: Stand Together was founded in 2018, making it a relatively new organization with a strong focus on innovation and impact.
Company Description:
- Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems
- The organization provides partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society
- Stand Together’s partners include nonprofit leaders, educators, Fortune 50 CEOs, NFL legends, civil rights leaders, Grammy-winning musicians, and grassroots activists
Company Specialties:
- Social entrepreneurship support
- Issue-based advocacy and problem-solving
- Community building and collaboration
- Principle-Based Management® (PBM®) framework
Company Website: standtogether.org
ASSUMPTION: Stand Together’s mission and values-driven approach make it an attractive option for candidates seeking to make a social impact through their work.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the organization.
Reporting Structure: The Senior Social Media Manager will report directly to the Director of Growth and collaborate with various internal teams, such as Paid Social, Creative, and other stakeholders.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The office is located in Arlington, Virginia.
Growth Opportunities:
- Expanding the social media team and taking on a leadership role
- Gaining experience in a fast-growing, mission-driven organization
- Developing skills in strategic planning, project management, and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, given Stand Together’s focus on innovation and impact.
🌍 Location & Work Environment
Office Type: Stand Together’s office is a collaborative, mission-driven workspace that fosters creativity and innovation.
Office Location(s): 4201 Wilson Blvd, Arlington, Virginia 22203, US
Geographic Context:
- Arlington, Virginia, is part of the Washington, D.C. metropolitan area, offering a diverse and vibrant community
- The area is known for its strong non-profit sector, providing ample networking and professional development opportunities
- Arlington offers a mix of urban and suburban living, with easy access to parks, cultural attractions, and public transportation
Work Schedule: The work schedule is typically Monday-Friday, with some flexibility for remote work and a results-driven approach to managing time.
ASSUMPTION: Arlington, Virginia, offers a dynamic and engaging work environment for professionals seeking to make a social impact in a diverse and vibrant community.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Skills assessment or case study to evaluate strategic thinking and campaign development abilities
- Final interview with the Director of Growth or another senior leader to discuss long-term goals and fit within the organization
Key Assessment Areas:
- Strategic thinking and planning
- Campaign development and execution
- Cross-functional collaboration and communication
- Adaptability and problem-solving
- Cultural fit and alignment with Stand Together’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in social media strategy, campaign development, and community engagement
- Include specific examples of successful social media campaigns and their outcomes
- Demonstrate your understanding of Stand Together’s mission and how your skills and experience align with the organization’s goals
- Prepare thoughtful questions to ask during the interview, focusing on the role, the team, and the organization’s growth plans
ATS Keywords: Social Media Strategy, Campaign Development, Community Engagement, Project Management, Cross-Functional Collaboration, Non-Profit, Mission-Driven, Social Entrepreneurship
ASSUMPTION: Stand Together’s interview process is designed to assess candidates’ strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Social listening tools (e.g., Brand24, Hootsuite Insights, Sprout Social)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate’s experience and the organization’s preferences.
👔 Cultural Fit Considerations
Company Values:
- Dignity: Respect for the inherent worth of every individual
- Openness: Encouraging diverse perspectives and honest dialogue
- Bottom-up Empowerment: Fostering a culture of initiative and responsibility
- Entrepreneurship: Embracing innovation, risk-taking, and continuous learning
Work Style:
- Collaborative: Working closely with internal teams and external partners to achieve common goals
- Adaptable: Embracing change and finding creative solutions to challenges
- Results-driven: Focusing on outcomes and continuous improvement
Self-Assessment Questions:
- How do you embody Stand Together’s core values in your work and personal life?
- Can you provide an example of a time when you successfully collaborated with diverse teams to achieve a common goal?
- How do you approach challenges and setbacks, and what strategies do you use to overcome them?
ASSUMPTION: Stand Together’s culture is deeply rooted in Principle Based Management® (PBM®), which emphasizes dignity, openness, bottom-up empowerment, and entrepreneurship. Candidates who align with these values will thrive in the organization’s collaborative and mission-driven environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Balancing strategic planning with day-to-day operations and community management
- Adapting to a fast-paced, growing organization with evolving priorities
- Working with diverse internal teams and external partners to align on goals and execute campaigns
ASSUMPTION: These challenges can be overcome through strong project management skills, strategic thinking, and effective communication and collaboration.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on social media strategy and community engagement for a mission-driven organization
- Social entrepreneurship is a unique and growing field, offering opportunities for innovation and impact
- This role offers the potential for growth and leadership within a fast-growing, mission-driven organization
ASSUMPTION: This role is distinct from traditional marketing positions, offering a unique opportunity to make a social impact through strategic social media management.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a new initiative focused on economic opportunity
- Launching a social media campaign to raise awareness and engagement around a specific issue, such as education or healthcare
- Collaborating with internal teams to create and share engaging content that aligns with Stand Together’s mission and values
ASSUMPTION: These sample projects demonstrate the strategic and creative nature of the role, as well as the opportunity to make a social impact through effective social media management.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization’s overall growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other departments and teams?
- How does Stand Together support the professional development and growth of its employees, particularly in this role?
- What are the most significant challenges facing the organization, and how can this role contribute to addressing them?
- How does Stand Together measure the success of its social media efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions demonstrate a candidate’s interest in the role, the organization, and its mission, as well as their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in social media strategy, campaign development, and community engagement
- Prepare thoughtful questions to ask during the interview, focusing on the role, the team, and the organization’s growth plans
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
