📌 Core Information
🔹 Job Title: Senior Social Media Manager
🔹 Company: M&G plc
🔹 Location: London, Edinburgh
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a proactive social media strategy for M&G Investments
- Collaborating with cross-functional teams to deliver outstanding social media experiences
- Managing relationships with external agencies and stakeholders
- Monitoring social media journeys and contributing to lead generation and market intelligence programs
- Ensuring social media activities comply with M&G plc policies and mitigate associated risks
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of B2B social media usage, particularly on LinkedIn and X.
📋 Key Responsibilities
✅ Develop and implement an organic social media strategy aligned with business and marketing objectives
✅ Collaborate with cross-functional teams to develop and implement social media best practices
✅ Expand colleague advocacy programs with mentoring, content, and analytics sharing initiatives
✅ Manage relationships with social media, digital marketing, and other relevant agencies
✅ Monitor social media journeys and contribute to lead generation and market intelligence programs
✅ Manage budgets and ensure social media activities comply with M&G plc policies
ASSUMPTION: This role involves leading multiple projects and campaigns, requiring strong project management and stakeholder communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in B2B social media, with a focus on LinkedIn and X
Required Skills:
- Expert knowledge of B2B usage of LinkedIn, X, preferably within the Asset Management industry
- Experience using social media tools such as Brandwatch, Sprinklr, or Oktopost
- Detailed knowledge of best practices and emerging trends in social media
- Understanding of asset management product research and thought leadership journeys
- Experience working in complex organizations with diverse stakeholders
- Detailed knowledge of social media analytics and their use to guide and shape online content
- Experience using social media listening data and customer insight to develop user-oriented content
- Experience in designing and implementing a team triage approach to crisis management
- Experience working with insight/analytics teams to inform business strategies
Preferred Skills:
- Experience in the Asset Management industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of the Asset Management industry and be comfortable working in a complex, matrixed organization.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Senior Social Media Manager role in London)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' annual leave (plus bank holidays)
- Flexible working arrangements
- Employee discounts and perks
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Medium (501-1,000 employees)
Founded: 2002 (as Prudential Global Services Private Limited)
Company Description:
- M&G plc is a leading savings and investments business serving around 5.5 million retail customers and more than 800 institutional clients
- Their innovative asset management and customer solutions are supported by extensive investment capabilities, an international distribution network, and two strong brands: Prudential and M&G Investments
- M&G plc's capability center in Mumbai, India, provides a range of services, including Digital & Knowledge Services, Finance and Actuarial, Information Technology, Customer Service, Risk and Audit
Company Specialties:
- Business Intelligence and Analytics
- Knowledge Management Consulting
- Digital Marketing
- Human Capital Management
- Robotic Process Automation
- Chatbot Deployment
- Social Media Management
- Artificial Intelligence
- Business Transformation
- Finance and Actuarial
- Research and Strategy
- Technology
- Risk and Compliance
- Customer Service
- Internal Audit
Company Website: www.mandg.com
ASSUMPTION: M&G plc is a global financial services company with a strong presence in the UK and India. Their Mumbai office serves as a capability center, providing a range of services to support the group's operations.
📊 Role Analysis
Career Level: Manager or Expert
Reporting Structure: This role reports directly to the Head of Digital Marketing & Analytics and works closely with cross-functional teams across the business
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Progression to a more senior role within the digital marketing team
- Expansion of responsibilities to cover additional regions or business units
- Development of expertise in related areas, such as content marketing or SEO
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): London, Fenchurch Avenue; Edinburgh (with flexibility for remote work)
Geographic Context:
- London is a major global financial hub, with a vibrant culture and numerous attractions
- Edinburgh is the capital of Scotland, known for its historic architecture, cultural attractions, and festivals
Work Schedule: Flexible, with a core working day of 10:00 AM to 4:00 PM
ASSUMPTION: The hybrid work arrangement allows for flexibility in balancing work and personal responsibilities while maintaining a strong connection to the team and organization.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other stakeholders
- Final interview with the Head of Digital Marketing & Analytics
Key Assessment Areas:
- Strategic thinking and planning
- Collaboration and stakeholder management
- Social media expertise and knowledge
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in B2B social media, particularly on LinkedIn and X
- Demonstrate a strong understanding of the Asset Management industry and its unique challenges
- Showcase your ability to work effectively in a complex, matrixed organization
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Social Media Strategy, B2B Marketing, Digital Marketing, Content Development, Analytics, Crisis Management, Stakeholder Management, Brand Advocacy, Social Media Tools, Lead Generation, Market Intelligence, Collaboration, Customer Focus, Innovation, Best Practices, Emerging Trends
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, social media expertise, and cultural fit within the organization.
🛠️ Tools & Technologies
- Brandwatch
- Sprinklr
- Oktopost
- LinkedIn and X platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the organization's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Tell it like it is
- Own it now
- Move it forward together
- Care and integrity
Work Style:
- Collaborative and inclusive
- Results-driven and accountable
- Adaptable and resilient
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a collaborative, matrixed environment with diverse stakeholders?
- Are you comfortable working with external agencies and managing relationships?
- Can you balance strategic thinking with hands-on execution?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a strong cultural alignment.
⚠️ Potential Challenges
- Managing competing priorities and stakeholders across a complex organization
- Keeping up with the fast-paced evolution of social media trends and best practices
- Balancing strategic planning with day-to-day execution and crisis management
- Ensuring compliance with M&G plc policies and mitigating associated risks
ASSUMPTION: Candidates should be prepared to navigate a complex, matrixed organization and manage competing priorities effectively.
📈 Similar Roles Comparison
- This role focuses on B2B social media within the Asset Management industry, whereas similar roles may focus on B2C or other industries
- Compared to other senior social media roles, this position requires a strong understanding of the Asset Management industry and its unique challenges
- Career progression may involve expanding responsibilities to cover additional regions or business units, or developing expertise in related areas
ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from similar positions in other industries or organizations.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch within the Asset Management industry
- Managing a crisis communication plan for a social media crisis within the financial services sector
- Expanding a colleague advocacy program to increase employee engagement and brand awareness
ASSUMPTION: Sample projects should demonstrate the candidate's ability to apply their social media expertise to the unique challenges and opportunities within the Asset Management industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader digital marketing strategy for M&G Investments?
- What are the key priorities for the first 90 days in this role?
- How does the organization support the professional development and growth of its employees?
- What are the most significant challenges facing the Asset Management industry, and how can this role address them?
- How does the company approach work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful, informed questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the M&G plc careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, the Asset Management industry, and the specific challenges and opportunities of this role
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
