📌 Core Information
🔹 Job Title: Senior Social Media Manager
🔹 Company: Insomnia Cookies
🔹 Location: Philadelphia, PA (Center City HQ)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (4-day work week)
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing a results-driven social media strategy
- Managing content creation and platform optimization
- Building and nurturing influencer relationships
- Executing campaigns to drive brand visibility and engagement
- Analyzing performance metrics and reporting on KPIs
ASSUMPTION: This role requires a strategic thinker with a blend of creative and analytical skills, as well as experience in social media management and a passion for the Insomnia Cookies brand.
📋 Key Responsibilities
✅ Developing and implementing social media strategies that align with broader marketing objectives
✅ Managing content calendars and ensuring a steady stream of engaging, on-brand content
✅ Optimizing the brand's presence across key social media platforms
✅ Building and maintaining relationships with influencers, content creators, and brand ambassadors
✅ Planning, executing, and overseeing social media campaigns to drive brand visibility, conversions, and customer engagement
✅ Tracking, analyzing, and reporting on key performance metrics (KPIs) to optimize strategy and demonstrate ROI
✅ Collaborating with cross-functional teams to ensure a cohesive and compelling brand voice
✅ Staying ahead of emerging social media trends, technologies, and best practices
✅ Engaging with the audience in a timely, authentic, and meaningful manner
✅ Developing and executing strategies to handle sensitive or unexpected social media situations
✅ Managing the social media budget, including paid campaigns and platform tools
ASSUMPTION: The role requires a balance of high-level strategic thinking and hands-on execution, as well as the ability to work well under pressure and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred)
Experience: 8+ years of hands-on experience in social media management with a proven track record of success
Required Skills:
- Expertise in social media analytics tools (Sprout Social, Hootsuite, Google Analytics, platform-specific insights)
- Proficiency in paid social media advertising (Meta Ads Manager, LinkedIn Ads, TikTok Ads, etc.)
- Exceptional communication, leadership, and storytelling skills
- Strong creative vision with the ability to conceptualize and oversee compelling content
- Highly organized with stellar project management skills
- Data-driven mindset with the ability to translate analytics into actionable strategies
Preferred Skills:
- Familiarity with graphic design and video editing tools
- Collaborative and adaptable, thriving in a fast-paced, ever-evolving digital landscape
- Passionate about social media trends, innovation, and, of course, late-night cookies!
ASSUMPTION: The ideal candidate will have a strong background in social media management, with a proven track record of driving results and a deep understanding of the digital landscape.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Social Media Manager role with 8+ years of experience in the Philadelphia area)
Benefits:
- Competitive base salary plus annual bonus compensation package
- Relocation package to assist in moving to the Greater Philadelphia area
- Eligibility for the Long-Term Incentive Program
- Excellent comprehensive benefits coverage, including medical, dental, vision, and pet insurance plans
- 401K with contribution match
- 3 weeks paid vacation plus 2 paid Insomnia personal wellness days
- Relaxed, fun, come-as-you-are office culture
- Free cookies, branded swag, and more
Working Hours: 40 hours per week, with a 4-day work week (Monday-Thursday)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Philadelphia area. The benefits package is comprehensive and competitive for a company of this size in the restaurant industry.
📌 Applicant Insights
🔍 Company Context
Industry: Insomnia Cookies operates in the restaurant industry, specializing in late-night cookie delivery and catering to a younger, college-aged demographic.
Company Size: Insomnia Cookies has 1,001-5,000 employees, making it a mid-sized company with a relatively flat organizational structure, allowing for more direct communication and collaboration among teams.
Founded: Insomnia Cookies was founded in 2003 by Seth Berkowitz, who started the business as a college student delivering cookies late at night from his dorm room.
Company Description:
- Insomnia Cookies is known for its warm, delicious cookies delivered late into the night, with an expanding footprint of over 300 stores globally.
- The company's flagship store, "Sweet Ease," offers an experiential, "sweet-easy" concept in Philadelphia, PA.
- Insomnia Cookies also has a rapidly-growing nationwide shipping and gifting portfolio.
Company Specialties:
- Late-night cookie delivery
- Brownies and ice cream
- Experiential retail concept
- Gifting and shipping options
Company Website: insomniacookies.com
ASSUMPTION: Insomnia Cookies is a rapidly-growing company with a strong focus on innovation and customer experience, making it an exciting place for professionals looking to make an impact in the restaurant industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the VP of Integrated Marketing and overseeing the social media team and strategy.
Reporting Structure: The Senior Social Media Manager will report to the VP of Integrated Marketing and manage the social media team, including any social media coordinators or specialists.
Work Arrangement: This role follows a 4-day work week, with employees working Monday through Thursday and having every Friday off.
Growth Opportunities:
- As the company continues to expand, there may be opportunities for the Senior Social Media Manager to grow into a leadership role or take on additional responsibilities.
- The role offers the chance to work closely with the VP of Integrated Marketing, providing exposure to high-level strategic decision-making and learning opportunities.
- Insomnia Cookies' focus on innovation and growth creates an environment where employees can develop new skills and take on challenging projects.
ASSUMPTION: The Senior Social Media Manager role offers significant growth potential, as the company continues to expand and invest in its digital presence.
🌍 Location & Work Environment
Office Type: Insomnia Cookies' headquarters is located in a modern, urban office space in Center City, Philadelphia, PA.
Office Location(s): 1 S Broad St, Suite 1710, Philadelphia, Pennsylvania 19102, US
Geographic Context:
- Philadelphia, PA, is a vibrant, multicultural city with a thriving food and beverage scene.
- The city is home to numerous colleges and universities, providing a steady stream of young, engaged customers for Insomnia Cookies.
- Philadelphia offers a variety of cultural attractions, sports teams, and outdoor activities, making it an exciting place to live and work.
Work Schedule: Employees work a 4-day work week, with core hours from 9:00 AM to 5:00 PM, Monday through Thursday.
ASSUMPTION: The office environment at Insomnia Cookies is relaxed and collaborative, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the hiring manager (VP of Integrated Marketing)
- Second-round interview with a panel of team members from the marketing department
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Platform management and optimization
- Campaign execution and analytics
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant achievements.
- Include specific examples of how you've driven results and improved social media performance in previous roles.
- Demonstrate your understanding of the Insomnia Cookies brand and how your skills and experience make you a strong fit for the role.
ATS Keywords: social media management, content strategy, platform optimization, influencer partnerships, campaign execution, analytics, leadership, team management, Insomnia Cookies, late-night delivery, cookies, marketing
ASSUMPTION: The interview process at Insomnia Cookies is designed to assess both the candidate's technical skills and cultural fit, with a focus on finding the best possible fit for the role and the company.
🛠️ Tools & Technologies
- Sprout Social
- Hootsuite
- Google Analytics
- Meta Ads Manager
- LinkedIn Ads
- TikTok Ads
- Graphic design and video editing tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The Senior Social Media Manager will be expected to have experience with industry-standard social media management and analytics tools, as well as proficiency in graphic design and video editing software.
👔 Cultural Fit Considerations
Company Values:
- Imagination
- Integrity
- Passion
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and data-focused
- Creative and innovative
- Customer-centric
Self-Assessment Questions:
- Do you thrive in a fast-paced, creative environment where cookies and culture collide?
- Are you passionate about social media trends, innovation, and late-night cookies?
- Do you have a strong creative vision and the ability to conceptualize and oversee compelling content?
- Are you highly organized, with stellar project management skills and a data-driven mindset?
ASSUMPTION: Insomnia Cookies values a collaborative, innovative, and customer-focused work environment, with a strong emphasis on imagination, integrity, and excellence.
⚠️ Potential Challenges
- The role requires a strong balance of strategic thinking and hands-on execution, which can be challenging at times.
- The fast-paced nature of the digital landscape and the need to stay up-to-date with emerging trends and technologies can be demanding.
- The role may require working non-standard hours to manage social media campaigns and engage with the audience during peak times.
- The Philadelphia office environment may be noisy and energetic, which could be challenging for candidates who prefer a quieter work environment.
ASSUMPTION: The Senior Social Media Manager role at Insomnia Cookies presents unique challenges and opportunities, requiring a dynamic and adaptable professional with a strong passion for the brand and its mission.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Social Media Manager position at Insomnia Cookies requires a blend of creative and analytical skills, with a strong focus on digital platforms and audience engagement.
- In the restaurant industry, social media plays a critical role in driving brand awareness, customer acquisition, and loyalty, making this role particularly important for the company's overall success.
- As a senior-level position, this role offers significant growth potential and the opportunity to make a substantial impact on the company's digital presence and bottom-line results.
ASSUMPTION: The Senior Social Media Manager role at Insomnia Cookies is unique in its blend of creative and analytical requirements, offering a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch or limited-time offer
- Analyzing and optimizing the brand's social media presence to improve engagement and reach
- Managing influencer partnerships to expand reach and drive brand awareness
- Creating and implementing a crisis management plan to handle unexpected social media situations
ASSUMPTION: The Senior Social Media Manager role at Insomnia Cookies offers a wide range of projects and initiatives, providing opportunities for growth and development in a dynamic and ever-evolving digital landscape.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the growth and development of its employees, particularly in the marketing department?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does the company measure the success of its social media efforts, and what key performance indicators (KPIs) are most important?
- What opportunities exist for collaboration and integration with other departments, such as content, design, PR, and product marketing?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant achievements, with a focus on driving results and improving performance.
- Prepare examples of your previous social media campaigns, content, and analytics to showcase your skills and experience.
- Follow up with the hiring manager (VP of Integrated Marketing) one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
