Senior Social Media Manager

📌 Core Information 🔹 Job Title: Senior Social Media Manager 🔹 Company: Talent Inc. 🔹 Location: United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Communications 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: 1. Strategy Development: Design and execute social media strategies and campaigns that align with the overall marketing goals of the organization. Develop short- and long-term plans to enhance brand visibility, customer engagement, and revenue. 2. Paid Social Advertising: Develop and execute social media and influencer campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads). Optimize targeting strategies, set budgets, and optimize ads for performance. 3. Campaign Management: Lead and manage the execution of paid and organic social media campaigns and influencer collaborations. 4. Content Creation & Curation: Lead the creation of engaging, original content for various social platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. Ensure content is tailored to each platform’s audience, tone, and objectives. 5. Analytics & Reporting: Use social media analytics tools to track, measure, and report on the success of campaigns, traffic, and user engagement. Analyze insights to refine future content and strategies. 6. Collaboration: Work closely with product marketing and creative teams to ensure consistent brand messaging across all platforms. Provide guidance and support on best social media practices. 7. Trendspotting: Stay up to date with the latest social media trends, tools, and platform updates. Recommend new initiatives and technologies to keep the brand’s social presence innovative and ahead of the curve. ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills. The ideal candidate will be comfortable working independently and in a team environment, managing multiple campaigns and deadlines, and collaborating with various teams to achieve common goals. 📋 Key Responsibilities ✅ Strategy Development: Develop and implement social media strategies that drive brand awareness, customer engagement, and conversion. Collaborate with cross-functional teams to ensure alignment with overall marketing objectives. ✅ Paid Social Advertising: Manage the creation, execution, and optimization of paid social media campaigns across various platforms. Monitor performance metrics and adjust campaigns as needed to maximize ROI. ✅ Campaign Management: Oversee the planning, execution, and analysis of both paid and organic social media campaigns. Coordinate with internal teams and external vendors to ensure projects are delivered on time and within budget. ✅ Content Creation & Curation: Lead the creation of engaging, on-brand content for various social media platforms. Collaborate with designers, copywriters, and other stakeholders to ensure high-quality, consistent content that resonates with target audiences. ✅ Analytics & Reporting: Analyze social media performance data to identify trends, measure campaign success, and inform future strategy. Prepare regular reports on key metrics and insights for stakeholders. ✅ Collaboration: Work closely with product marketing, creative, and other teams to ensure consistent brand messaging and best practices across all social media channels. Provide guidance and support on social media best practices and platform-specific content requirements. ✅ Trendspotting: Stay informed about emerging social media trends, tools, and platform updates. Recommend new initiatives and technologies to keep the brand’s social presence innovative, engaging, and ahead of the competition. ASSUMPTION: The ideal candidate will have a deep understanding of social media platforms, best practices, and analytics tools. They will be able to balance strategic thinking with hands-on execution, and thrive in a fast-paced, dynamic work environment. 🎯 Required Qualifications Education: * Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Experience: * Minimum of 5 years of experience managing social media channels and campaigns for brands or organizations. * Proven track record of growing social media communities and engagement. Required Skills: * In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.), best practices, and social media analytics tools. * Experience with paid social media campaigns and digital advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.). * Strong writing, editing, and content creation skills (including graphics and video). * Creative mindset with an ability to think strategically and analytically. * Strong project management skills with the ability to juggle multiple campaigns and deadlines. * Excellent communication skills, both written and verbal. Preferred Skills: * Familiarity with SEO principles and how they relate to social media. * Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite). * Knowledge of video production and editing for social media. ASSUMPTION: Candidates should have a strong portfolio demonstrating their social media management skills, including examples of successful campaigns, content creation, and analytics. They should be able to provide specific, measurable results from previous roles and be prepared to discuss their approach to social media strategy, content creation, and campaign optimization. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a Senior Social Media Manager role in the United States) Benefits: * Comprehensive health, dental, and vision insurance plans * 401(k) matching up to 4% of employee contribution * Generous PTO and sick leave policies * Flexible work-from-home schedule * Professional development opportunities and tuition reimbursement * Employee referral bonuses Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Social Media Manager role in the United States. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Technology, Information and Internet Company Size: 51-200 employees (mid-size) Founded: 2022 Company Description: Career.io is dedicated to creating a better landscape for job seekers everywhere. Through our community of career experts and data insights, our brands empower professionals to take control of their careers, tell the best version of their career stories, and reach their full potential. Company Specialties: Career services, job search, resume writing, interview preparation, and career coaching. Company Website: career.io ASSUMPTION: Career.io is a rapidly growing startup focused on revolutionizing the career-services industry. As a mid-size company, it offers the benefits of a dynamic, agile work environment with ample opportunities for growth and impact. 📊 Role Analysis Career Level: Senior-level role with significant strategic and management responsibilities. Reporting Structure: This role reports directly to the Director of Marketing or a similar executive role. The Senior Social Media Manager is responsible for leading a team of social media specialists and may have indirect reports within the marketing department. Work Arrangement: This is a 100% remote/work-from-home role, with the flexibility to work from any location within the United States. Growth Opportunities: * Potential to advance to a Director or Vice President of Marketing role as the company grows and expands its marketing team. * Opportunities to specialize in specific aspects of social media management, such as influencer marketing, content creation, or paid advertising. * Possibility to lead cross-functional projects and gain exposure to other areas of the business, such as product marketing or customer success. ASSUMPTION: This role offers significant growth potential as Career.io continues to expand its offerings and customer base. The ideal candidate will be eager to take on new challenges, learn from industry experts, and contribute to the company's overall success. 🌍 Location & Work Environment Office Type: Remote-only, with no physical office location. Office Location(s): Not applicable, as this is a remote-only role. Geographic Context: * United States (remote work arrangement allows for flexibility in location) Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and work preferences. ASSUMPTION: As a remote-only role, the ideal candidate will be comfortable working independently and managing their own schedule. They should be able to effectively communicate and collaborate with team members and stakeholders across different time zones. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager or a member of the HR team 3. Virtual interview with the Director of Marketing or a senior marketing team member 4. Final interview with the CEO or another executive team member 5. Background check and reference check (if applicable) 6. Job offer and onboarding Key Assessment Areas: * Strategic thinking and problem-solving skills * Knowledge of social media platforms, best practices, and analytics tools * Ability to manage multiple campaigns and deadlines * Communication and collaboration skills * Cultural fit and alignment with company values Application Tips: * Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in social media management. * Prepare specific examples of successful social media campaigns, content creation, and analytics projects to discuss during the interview. * Research the company and its brands to demonstrate your understanding of their mission, values, and target audience. * Practice your presentation and communication skills, as you may be asked to deliver a short presentation or case study during the interview process. ATS Keywords: Social media management, digital marketing, content creation, analytics, campaign management, paid advertising, influencer marketing, project management, communication, strategic thinking, trendspotting, graphic design, video production, SEO, social media analytics, community engagement ASSUMPTION: The interview process for this role may include assessments of both hard and soft skills, as well as case studies or scenario-based questions to evaluate the candidate's ability to apply their knowledge and experience to real-world situations. 🛠️ Tools & Technologies * Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer) * Paid advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) * Graphic design tools (e.g., Canva, Adobe Creative Suite) * Video editing and production tools (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro) * Project management tools (e.g., Asana, Trello, Monday.com) * Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace) ASSUMPTION: The ideal candidate will have experience with a variety of social media management tools and be comfortable learning and adapting to new technologies as needed. 👔 Cultural Fit Considerations Company Values: * Innovation: We embrace change and continuously seek new ways to improve and grow. * Customer-centric: We put our customers first in everything we do, ensuring their needs are met and exceeded. * Collaboration: We work together, sharing knowledge and supporting each other's success. * Integrity: We act with honesty and transparency in all our interactions. * Excellence: We strive for the highest standards in our work and hold ourselves accountable for delivering results. Work Style: * Agile and adaptable, able to pivot quickly in response to changing priorities and market conditions. * Data-driven, using insights and analytics to inform decision-making and strategy. * Creative and innovative, always looking for new ways to engage audiences and drive results. * Collaborative and supportive, willing to lend a helping hand and contribute to the success of the team. * Detail-oriented and organized, able to manage multiple projects and deadlines effectively. Self-Assessment Questions: * How do you align with the company's value of innovation, and can you provide an example of a time when you embraced change to drive success? * How do you ensure that your work remains customer-centric, even when faced with competing priorities or tight deadlines? * Describe a time when you had to collaborate with a diverse team to achieve a common goal. What was your role, and what was the outcome? * How do you demonstrate integrity in your work, especially when faced with challenging situations or difficult decisions? * Can you share an example of a time when you delivered excellence in your role, and how did you ensure that your work met the highest standards? ASSUMPTION: Career.io values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission. The ideal candidate will be able to thrive in a dynamic, fast-paced work environment and embrace the challenges and opportunities that come with working for a growing startup. ⚠️ Potential Challenges * Managing multiple campaigns and deadlines simultaneously, requiring strong organizational skills and time management. * Keeping up with the latest social media trends, tools, and platform updates, which may require ongoing learning and adaptation. * Balancing the need for creativity and innovation with the need for data-driven decision-making and consistent performance metrics. * Collaborating effectively with remote team members and stakeholders, requiring strong communication and collaboration skills. * Adapting to a dynamic work environment with changing priorities and market conditions, which may require flexibility and adaptability. ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their strong organizational skills, continuous learning mindset, and ability to adapt to new situations and priorities. 📈 Similar Roles Comparison * Senior Social Media Manager (Career.io) vs. Senior Social Media Manager (Large Enterprise): In a large enterprise, this role may have more resources and support, but it may also involve more bureaucracy and slower decision-making. At Career.io, the role offers more autonomy and the opportunity to have a significant impact on the company's growth and success. * Senior Social Media Manager (Career.io) vs. Social Media Manager (Small Agency): In a small agency, this role may involve more hands-on content creation and community management, but it may also lack the strategic and management components found in a senior role at Career.io. * Senior Social Media Manager (Career.io) vs. Digital Marketing Manager (Similar Industry): Both roles require strong strategic thinking, data analysis, and campaign management skills. However, the Senior Social Media Manager role at Career.io focuses specifically on social media platforms and content, while the Digital Marketing Manager role may encompass a broader range of online marketing channels and tactics. ASSUMPTION: The ideal candidate will be able to leverage their unique experiences and perspectives to bring fresh ideas and insights to the role, regardless of the specific industry or company size. 📝 Sample Projects * Social Media Strategy Development: Develop and implement a comprehensive social media strategy for Career.io's flagship brand, TopResume. This project may involve conducting market research, analyzing competitor strategies, and creating a detailed roadmap for growing TopResume's social media presence and driving user engagement. * Influencer Marketing Campaign: Collaborate with the marketing team to identify and engage with relevant influencers in the career and personal development space. This project may involve creating and executing an influencer marketing campaign to promote Career.io's suite of career services and drive user acquisition and retention. * Social Media Content Audit: Conduct a comprehensive audit of Career.io's social media content across all platforms. This project may involve analyzing content performance, identifying gaps and opportunities, and developing a plan to optimize content for each platform's unique audience and objectives. ASSUMPTION: The ideal candidate will have experience with a variety of social media management projects and be able to apply their knowledge and skills to real-world situations and challenges. ❓ Key Questions to Ask During Interview * Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days? How do these align with the company's overall marketing goals and objectives? * Team Structure: Who will I be working with, and how does this role fit into the broader marketing organization? What are the key relationships and dependencies within the team? * Budget and Resources: What is the allocated budget for paid social media advertising, and what resources are available to support content creation and campaign execution? * Performance Metrics: What key performance indicators (KPIs) will be used to measure the success of social media campaigns, and how will progress be tracked and reported? * Company Culture: How does the company's culture support collaboration, innovation, and continuous learning? What are some examples of how the company has fostered growth and development for employees in similar roles? ASSUMPTION: The ideal candidate will be proactive in asking questions and demonstrating their curiosity and enthusiasm for the role and the company's mission. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in social media management. 3. Prepare specific examples of successful social media campaigns, content creation, and analytics projects to discuss during the interview. 4. Research the company and its brands to demonstrate your understanding of their mission, values, and target audience. 5. Practice your presentation and communication skills, as you may be asked to deliver a short presentation or case study during the interview process. 6. Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Applicant Insights