📌 Core Information
🔹 Job Title: Senior Social Media Manager, AD
🔹 Company: Condé Nast
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and growing AD's social media presence across various platforms
- Managing high-level strategy and daily operations to increase engagement and meet corporate goals
- Overseeing content creation and ensuring posts are optimized for engagement and tracked for performance
- Collaborating with global teams and working with commercial and consumer teams to support various initiatives
ASSUMPTION: This role requires a strategic and creative thinker with a strong background in social media management and a passion for the design category.
📋 Key Responsibilities
✅ Work with the Global Director of Audience Development on strategic goals for AD’s social platforms, managing high-level strategy, testing, and daily workflow and operations to increase on-platform engagement and meet corporate brand goals.
✅ Oversee content creation, including copy and creative assets, ensuring high-quality and engaging content. Manage social media editorial calendars, content approval processes, and moderation guidelines across various platforms.
✅ Work with editorial, video, and visuals teams to frame performance-driven content packages for tentpole campaigns, cover releases, and major features, writing and editing copy as needed. Ensure all posts are optimized for engagement and tracked for performance.
✅ Develop strategies that recognize AD as an authority across relevant online communities, establishing the brand’s leadership in organic conversations on and off our channels. Additionally, develop community experiences across AD’s products, reaching relevant audiences from industry professionals to design enthusiasts.
✅ Work with commercial and consumer teams to ideate and execute on social components as needed to support clients, e-commerce, subscriptions, membership, and other campaign-based initiatives.
✅ Report weekly on progress and learnings; continually suggest improvements and changes to formats, tone, pacing, and style.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently in a fast-paced, deadline-driven environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of relevant, proven experience managing and growing sizeable social media accounts across multiple platforms for a major brand or media publisher
Required Skills:
- Proven experience hitting key social and engagement metrics, developing and executing on tests towards goals
- Impeccable editorial judgment, writing, and ability to capture AD’s voice to reach new and established audiences
- Proactive leader and adept problem-solver experienced at galvanizing teams toward excellence
- Incredibly organized, exceptional attention to detail, with experience using publishing and analytical tools
Preferred Skills:
- A passion for the design category and a knowledge of its key players
ASSUMPTION: Candidates with experience in the luxury or fashion industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $89,500 - $98,000 per year
Benefits:
- Employee Benefits Package
- Discretionary Bonus Compensation
Working Hours: 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. Actual compensation may vary based on factors such as relevant skills, training, experience, and education.
📌 Applicant Insights
🔍 Company Context
Industry: Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms.
Company Size: 1,001-5,000 employees
Founded: 1909
Company Description:
- Condé Nast produces some of the world’s most respected and influential media properties, including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit, and Wired.
- The company’s portfolio also includes Condé Nast Entertainment, which develops film, television, and premium digital video programming.
- Condé Nast values diversity of background, views, and cultures and recognizes the power its brands have to influence and shape culture, catalyze action, and help make the world a better place for all.
Company Specialties:
- Publishing
- Fashion
- Luxury
- Digital
- Journalism
- Engineering
- Technology
- Media
- Advertising
- Creative
- Magazines
- Editorial
- Content
- Design
- and Editing
Company Website: www.condenast.com
ASSUMPTION: Condé Nast's extensive portfolio and global presence offer candidates the opportunity to work on multiple brands and platforms, providing diverse career growth opportunities.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Global Director of Audience Development and works closely with global teams, editorial teams, and commercial/consumer teams.
Work Arrangement: On-site, with flexibility for occasional remote work as needed
Growth Opportunities:
- Potential to work on multiple brands within the Condé Nast portfolio
- Opportunities to collaborate with global teams and learn from industry experts
- Possibility to transition into other roles within the company, such as editorial or commercial positions, as experience and skills develop
ASSUMPTION: This role offers candidates the chance to grow both personally and professionally within a large, global media company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in a iconic building
Office Location(s): 1 World Trade Center, New York, NY
Geographic Context:
- New York City is a global hub for media, fashion, and design, providing ample opportunities for networking and professional growth
- The office is located in the heart of Lower Manhattan, offering easy access to public transportation, dining, and entertainment options
- The area is known for its vibrant culture, diverse communities, and rich history
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for occasional overtime as needed
ASSUMPTION: Working in New York City offers candidates the chance to be part of a dynamic and fast-paced media industry, with access to numerous cultural and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and relevant team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Content creation and storytelling
- Analytical skills and data-driven decision making
- Leadership and team management
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Demonstrate your understanding of AD's brand and the design category in your application materials
- Prepare examples of successful social media campaigns you've managed and the results you achieved
ATS Keywords: Social Media Management, Content Creation, Strategic Planning, Analytics, Team Leadership, Editorial Judgment, Engagement Metrics, Problem Solving, Design Trends, Community Engagement, Campaign Execution, Copywriting, Attention to Detail, Publishing Tools, Fast-paced Environment, Organizational Skills
ASSUMPTION: Condé Nast's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the individual and the company.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Pinterest, Facebook, LinkedIn, etc.)
- Publishing and analytical tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with industry-standard social media management and content creation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Excellence
- Diversity & Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Condé Nast's company values, particularly creativity and innovation?
- How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
- How do you approach collaboration and teamwork, particularly when working with global teams?
ASSUMPTION: Candidates who thrive in fast-paced environments, embrace collaboration, and demonstrate a strong work ethic are likely to succeed at Condé Nast.
⚠️ Potential Challenges
- Managing multiple social media platforms and content types simultaneously
- Balancing strategic planning with day-to-day operations and content creation
- Working with global teams and managing team members remotely
- Adapting to a fast-paced, dynamic work environment with tight deadlines
ASSUMPTION: Success in this role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities and deadlines effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the design category and AD's specific brand voice and audience
- Compared to other social media management roles, this position offers the opportunity to work on a highly respected and influential media property with a global audience
- Career progression may include opportunities to work on other Condé Nast brands or transition into editorial or commercial roles
ASSUMPTION: Candidates should consider their interest in the design category and AD's specific brand when evaluating this role against other social media management opportunities.
📝 Sample Projects
- Developing and executing a social media campaign to promote AD's annual design issue, including content creation, platform-specific strategies, and performance tracking
- Collaborating with the editorial team to create engaging social media content around a major design event or exhibition, such as the AD Design Show
- Analyzing social media performance data to identify trends, optimize content strategies, and improve engagement metrics
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the senior social media manager may undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into AD's overall audience development strategy?
- What are the most significant challenges facing the social media team currently, and how can this role address them?
- How does Condé Nast support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as editorial, commercial, and consumer teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of successful social media campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
