📌 Core Information
🔹 Job Title: Senior Social Media Manager, AD
🔹 Company: Condé Nast
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and growing AD's social media presence across various platforms
- Managing high-level strategy and daily operations to increase engagement and meet corporate goals
- Overseeing content creation and ensuring all posts are optimized for engagement and tracked for performance
- Collaborating with global teams and working with commercial and consumer teams to support various initiatives
ASSUMPTION: This role requires a strategic thinker with a strong understanding of social media trends and a passion for the design category.
📋 Key Responsibilities
✅ Work with the Global Director of Audience Development on strategic goals for AD’s social platforms, managing high-level strategy, testing, and daily workflow and operations to increase on-platform engagement and meet corporate brand goals. Manage Associate Social Media Manager and operate within the matrix of a global social team in markets worldwide.
✅ Oversee content creation, including copy and creative assets, ensuring high-quality and engaging content. Manage social media editorial calendars, content approval processes, and moderation guidelines across various platforms.
✅ Work with editorial, video, and visuals teams to frame performance-driven content packages for tentpole campaigns, cover releases, and major features, writing and editing copy as needed. Ensure all posts are optimized for engagement and tracked for performance.
✅ Develop strategies that recognize AD as an authority across relevant online communities, establishing the brand’s leadership in organic conversations on and off our channels. Additionally, develop community experiences across AD’s products, reaching relevant audiences from industry professionals to design enthusiasts.
✅ Work with commercial and consumer teams to ideate and execute on social components as needed to support clients, e-commerce, subscriptions, membership, and other campaign-based initiatives.
✅ Report weekly on progress and learnings; continually suggest improvements and changes to formats, tone, pacing, and style.
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of relevant, proven experience managing and growing sizeable social media accounts across multiple platforms for a major brand or media publisher
Required Skills:
- Proven experience hitting key social and engagement metrics, developing and executing on tests towards goals
- Impeccable editorial judgment, writing, and ability to capture AD’s voice to reach new and established audiences
- Proactive leader and adept problem-solver experienced at galvanizing teams toward excellence
- Incredibly organized, exceptional attention to detail, with experience using publishing and analytical tools
- Passion for the design category and knowledge of its key players
Preferred Skills:
- Experience working with global teams
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the luxury or design industries may have an advantage.
💰 Compensation & Benefits
Salary Range: $89,500 - $98,000 per year
Benefits:
- Generous employee benefits package
- Discretionary bonus compensation
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms.
Company Size: 1,001-5,000 employees
Founded: 1909
Company Description:
- Condé Nast produces many of the world’s most respected and influential media properties, including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit, and Wired.
- The company’s entertainment division develops film, television, and premium digital video programming.
- Condé Nast values diversity and recognizes the power its brands have to influence and shape culture, catalyze action, and help make the world a better place for all.
Company Specialties:
- Publishing
- Fashion
- Luxury
- Digital
- Journalism
- Engineering
- Technology
- Media
- Advertising
- Creative
- Magazines
- Editorial
- Content
- Design
- and Editing
Company Website: www.condenast.com
ASSUMPTION: Condé Nast is a well-established company with a strong reputation in the media industry, offering opportunities for growth and development within a global organization.
📊 Role Analysis
Career Level: Senior-level role with potential for growth within the global social media team
Reporting Structure: Reports directly to the Global Director of Audience Development and manages an Associate Social Media Manager
Work Arrangement: On-site, full-time position with occasional evenings and weekends as needed
Growth Opportunities:
- Potential to work on global campaigns and collaborate with international teams
- Opportunities to develop and implement strategic initiatives that impact the brand's overall social media presence
- Chance to grow within the global social media team or explore other roles within Condé Nast
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the heart of New York City
Office Location(s): 1 World Trade Center, New York, NY 10007
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous museums, galleries, and design events
- The office is conveniently located near public transportation and various amenities
- The city's fast-paced environment may require occasional evenings and weekends for events or campaigns
Work Schedule: Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Global Director of Audience Development
- In-person or video interview with the Global Director and other team members
- Final interview with the Global Director and/or other senior leaders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of social media trends and best practices
- Cultural fit and alignment with Condé Nast's values
- Writing and editing skills, as well as the ability to capture AD's voice
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for the design category and understanding of AD's brand
- Showcase your ability to work independently and manage high-level strategy
ATS Keywords: Social Media Management, Content Creation, Strategic Planning, Analytics, Team Leadership, Editorial Judgment, Engagement Metrics, Problem Solving, Design Trends Knowledge, Copywriting, Project Management, Community Engagement, Campaign Development, Detail Orientation, Publishing Tools, Fast-Paced Environment
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of candidates.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, Pinterest, Facebook, LinkedIn, etc.
- Publishing and analytical tools: Hootsuite, Sprout Social, Google Analytics, etc.
- Content creation tools: Canva, Adobe Creative Suite, etc.
ASSUMPTION: The required tools and technologies may vary depending on the candidate's experience and the company's preferences.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Integrity
- Diversity
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Condé Nast's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment with occasional evenings and weekends as needed?
- How does your personal work style fit with Condé Nast's collaborative and results-driven culture?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Condé Nast's values will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing high-level strategy and daily operations for a global brand with a large social media presence
- Working with a matrixed global social media team and collaborating with various departments
- Occasional evenings and weekends may be required for events or campaigns
- Keeping up with the fast-paced and ever-changing social media landscape
ASSUMPTION: Successful candidates will be proactive, adaptable, and able to manage multiple priorities in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the design category and AD's specific brand voice
- Compared to other social media manager roles, this position requires a deeper understanding of the design industry and its key players
- Career progression may involve moving into a global or leadership role within the social media team or exploring other opportunities within Condé Nast
ASSUMPTION: Candidates with experience in the luxury or design industries may find this role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a social media campaign for AD's annual design awards
- Creating engaging content for AD's Instagram Stories and Reels to showcase behind-the-scenes footage and exclusive content
- Managing a live-tweeting event for AD's cover release, ensuring real-time engagement and driving conversation around the issue
ASSUMPTION: Successful candidates will have experience managing similar projects and driving engagement through social media platforms.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall social media strategy for AD and Condé Nast?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Condé Nast support the professional growth and development of its employees?
- What are the most challenging aspects of working in a global matrixed team, and how can this role help address those challenges?
- How does Condé Nast measure the success of its social media efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous social media campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
