(Senior) Social Media Manager (all genders)

📌 Core Information

🔹 Job Title: (Senior) Social Media Manager (all genders)

🔹 Company: brandneo GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies
• Planning and managing content for various platforms
• Engaging with communities and managing online presence
• Analyzing social media activities and KPIs
• Planning, executing, and evaluating social advertising campaigns

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and analytics. The ideal candidate will have experience in developing and executing social media strategies and managing content for multiple platforms.

📋 Key Responsibilities

✅ Develop and implement social media strategies for various clients

✅ Plan and manage content for multiple social media platforms

✅ Engage with communities and manage online presence for clients

✅ Analyze social media activities and KPIs to optimize performance

✅ Plan, execute, and evaluate social advertising campaigns

✅ Collaborate with cross-functional teams to ensure consistent brand messaging

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work collaboratively with various teams. The ideal candidate will be proactive, organized, and detail-oriented.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 3 years of professional experience in social media management

Required Skills:

• Proven experience in developing and executing social media strategies
• Strong understanding of social media platforms, trends, and analytics
• Excellent communication and interpersonal skills
• Ability to work collaboratively with cross-functional teams
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of HTML and CSS
• Fluency in English (C1 level or equivalent)

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media management skills and experience. They will also be familiar with the latest social media trends and best practices.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours
• 4-day work week
• Mobile office
• Free drinks and snacks
• Regular team events
• Free training and development opportunities
• Latest Apple hardware
• Crewlove (company culture and employee appreciation)

Working Hours: 32 hours per week, with flexible hours and the option to work remotely two days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a social media manager with 3-5 years of experience in Germany. The benefits package is designed to attract and retain top talent in the competitive advertising industry.

📌 Applicant Insights

🔍 Company Context

Industry: brandneo operates in the advertising services industry, focusing on creating effective and impactful marketing campaigns for clients across various sectors.

Company Size: With 11-50 employees, brandneo is a mid-sized agency that offers a collaborative and dynamic work environment. This size allows for close-knit teams and opportunities for growth and advancement.

Founded: brandneo was founded in 2019, making it a relatively young and innovative agency with a strong focus on digital marketing and social media.

Company Description:

• brandneo specializes in creating effective and impactful marketing campaigns for clients across various sectors
• The agency combines clear strategy with creative substance to help brands become relevant and visible
• brandneo works with prominent clients such as Audi, Kununu, Disney+, PUMA, and Fritz Kola

Company Specialties:

• Creative advertising campaigns
• Digital marketing and social media management
• Web 3.0 and NFTs
• Memes (as a specialty, not a focus)

Company Website: brandneo.de

ASSUMPTION: brandneo's focus on digital marketing and social media makes it an attractive option for candidates interested in these areas. The agency's young and innovative nature also offers opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of professional experience in social media management. It offers opportunities for growth and advancement within the agency.

Reporting Structure: The (Senior) Social Media Manager will report directly to the Head of Social Media and work collaboratively with cross-functional teams, including creatives, strategists, and account managers.

Work Arrangement: This role is a hybrid position, with employees working remotely two days per week and on-site three days per week. The agency offers flexible working hours to accommodate employees' needs.

Growth Opportunities:

• Brandneo's mid-sized structure offers opportunities for career advancement and growth within the agency
• The agency's focus on digital marketing and social media provides opportunities for learning and skill development
• Brandneo's collaborative work environment encourages employees to take on new challenges and responsibilities

ASSUMPTION: The ideal candidate for this role will be proactive, organized, and detail-oriented, with a strong understanding of social media platforms, trends, and analytics. They will also be a strong communicator and able to work collaboratively with cross-functional teams.

🌍 Location & Work Environment

Office Type: brandneo's office is a modern and collaborative workspace designed to foster creativity and innovation.

Office Location(s): The agency's headquarters is located in Dortmund, North Rhine-Westphalia, Germany. However, the (Senior) Social Media Manager role is based in Hamburg, Germany.

Geographic Context:

• Hamburg is the second-largest city in Germany and offers a vibrant cultural scene, with numerous museums, theaters, and music venues
• The city is also home to a thriving tech industry, with numerous startups and tech companies
• Hamburg's port is the third-largest port in Europe, making it an important hub for international trade and commerce

Work Schedule: Employees work 32 hours per week, with flexible hours and the option to work remotely two days per week. The agency offers a 4-day work week to help employees achieve a better work-life balance.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid work environment and able to manage their time effectively to meet deadlines and maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and/or team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Social media management skills and experience
• Communication and interpersonal skills
• Cultural fit and alignment with brandneo's values
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management experience and achievements
• Demonstrate your understanding of brandneo's values and company culture in your application materials
• Prepare thoughtful questions to ask during the interview to show your interest in the role and the company

ATS Keywords: social media management, digital marketing, content creation, community management, advertising campaigns, KPI analysis, cross-functional teams, collaboration, communication, German language skills

ASSUMPTION: The ideal candidate for this role will have a strong portfolio showcasing their social media management skills and experience. They will also be familiar with the latest social media trends and best practices.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate for this role will be familiar with the latest social media management tools and technologies. They will also be open to learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Beyond the Buzz: brandneo focuses on creating meaningful and impactful marketing campaigns that go beyond empty marketing buzzwords
• Creativity and innovation: brandneo encourages employees to think outside the box and push the boundaries of traditional marketing
• Collaboration and teamwork: brandneo fosters a collaborative work environment where employees work together to achieve common goals

Work Style:

• brandneo offers a flexible and dynamic work environment that allows employees to balance their work and personal lives
• The agency encourages employees to take on new challenges and responsibilities and offers opportunities for growth and advancement
• brandneo's work culture is characterized by open communication, mutual respect, and a focus on results

Self-Assessment Questions:

• Do you share brandneo's commitment to creating meaningful and impactful marketing campaigns?
• Are you comfortable working in a collaborative and dynamic work environment?
• Do you thrive in a fast-paced and ever-changing work environment?

ASSUMPTION: The ideal candidate for this role will be a strong communicator and able to work collaboratively with cross-functional teams. They will also be proactive, organized, and detail-oriented, with a strong understanding of social media platforms, trends, and analytics.

⚠️ Potential Challenges

• The role may require working on multiple client accounts simultaneously, which can be challenging and time-consuming
• The social media landscape is constantly evolving, requiring the (Senior) Social Media Manager to stay up-to-date with the latest trends and best practices
• The role may require working outside of regular business hours to manage social media accounts and respond to customer inquiries
• The hybrid work arrangement may present challenges in terms of communication and collaboration with on-site team members

ASSUMPTION: The ideal candidate for this role will be able to manage their time effectively and prioritize their workload to meet deadlines and maintain productivity. They will also be comfortable working in a hybrid work environment and able to communicate effectively with on-site team members.

📈 Similar Roles Comparison

• This role is similar to other social media manager positions, but with a focus on developing and executing social media strategies rather than day-to-day content creation and management
• The role requires a strong understanding of social media analytics and KPIs, as well as experience planning and executing social advertising campaigns
• This role offers opportunities for career advancement and growth within the agency, as well as the chance to work with high-profile clients

ASSUMPTION: The ideal candidate for this role will have a strong portfolio showcasing their social media management skills and experience. They will also be familiar with the latest social media trends and best practices.

📝 Sample Projects

• Developing and implementing a social media strategy for a new client launch
• Managing a social media crisis for a high-profile brand
• Planning and executing a social media advertising campaign to drive brand awareness and engagement

ASSUMPTION: The ideal candidate for this role will have experience developing and executing social media strategies and managing social media accounts for multiple clients. They will also be familiar with the latest social media trends and best practices.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does brandneo support the professional development and growth of its employees?
• What is the company culture like at brandneo, and how does this role fit into the overall organization?
• How does brandneo approach social media strategy and content creation for its clients?
• What are the biggest challenges facing the social media team at brandneo, and how can this role help address them?

ASSUMPTION: The ideal candidate for this role will be proactive, organized, and detail-oriented, with a strong understanding of social media platforms, trends, and analytics. They will also be a strong communicator and able to work collaboratively with cross-functional teams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare thoughtful questions to ask during the interview to show your interest in the role and the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.