Senior Social Media Manager

📌 Core Information

🔹 Job Title: Senior Social Media Manager

🔹 Company: OBDeleven

🔹 Location: Kaunas, Lithuania

🔹 Job Type: Hybrid (3 days in office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with remote work flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth-focused social media strategies
• Creating engaging, entertaining, and educational content
• Collaborating with internal design teams and using Figma templates
• Leveraging AI and automation tools for content localization and process streamlining
• Analyzing performance metrics and optimizing campaigns

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a proven track record in social media growth and be comfortable working with AI tools.

📋 Key Responsibilities

✅ Develop and execute growth-focused social media strategies, with a focus on Instagram, YouTube, and other channels

✅ Create engaging, entertaining, and educational content to build community and convert followers into customers

✅ Experiment with formats, trends, and channels to discover viral and scalable growth opportunities

✅ Collaborate with internal design teams and use Figma templates to develop content assets

✅ Leverage AI and automation tools to streamline processes and localize content across global markets

✅ Analyze performance metrics, extract insights, and continuously optimize campaigns

ASSUMPTION: This role requires a strong understanding of viral content, community building, and trend spotting. The ideal candidate will be comfortable working with AI tools and have a fun, adventurous, and rallying personality.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven track record of growing social media accounts, especially TikTok, Instagram, or YouTube

Required Skills:

• Strong understanding of viral content, community building, and trend spotting
• Hands-on experience with Figma and social media planning tools (e.g., Hootsuite or Later)
• Familiarity with AI tools for content and localization
• Strong communication skills
• Ability to both strategize and execute

Preferred Skills:

• Experience with content localization and automation tools
• Fluency in additional languages

ASSUMPTION: This role requires a candidate with a proven track record in social media growth and experience with relevant tools. Familiarity with AI tools and additional languages is a plus.

💰 Compensation & Benefits

Salary Range: Gross salary from 2865 € - 4200 EUR/Month, depending on experience. This is an industry-standard range for a senior role in the automotive sector in Lithuania.

Benefits:

• Health Plan
• Paid Days Off
• Flexible Working Hours
• Learning Budget
• Paid Self-Learning Day
• Team Buildings
• Company Parties
• Office Perks

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is based on industry standards for a senior role in the automotive sector in Lithuania. Benefits are comprehensive and include health, well-being, learning, and social aspects.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive. OBDeleven specializes in making car maintenance easy and accessible through diagnostic and customization tools.

Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.

Founded: 2012. OBDeleven has been crafting simple yet powerful diagnostic and customization tools for car lovers globally for over a decade.

Company Description:

• OBDeleven is passionate about making car maintenance easy and accessible for everyone
• The company crafts a Bluetooth-enabled diagnostic tool that turns your smartphone into a car's best friend
• OBDeleven is dedicated to continuous innovation and improvement

Company Specialties:

• Car diagnostic tools
• Customization tools
• Automotive technology

Company Website: obdeleven.com

ASSUMPTION: OBDeleven is a well-established company in the automotive industry with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: Senior. This role requires a high level of experience and expertise in social media management.

Reporting Structure: This role reports directly to the Marketing Director.

Work Arrangement: Hybrid (3 days in office, 2 days remote). OBDeleven offers flexibility with remote work options and the ability to work from abroad for up to 183 days a year.

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to make a real impact on the company's social media presence and growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including potential career advancement and the chance to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid. OBDeleven offers a blend of in-office and remote work, allowing for flexibility and a better work-life balance.

Office Location(s): Kaunas, Lithuania (with the option to work remotely from other locations)

Geographic Context:

• Kaunas is the second-largest city in Lithuania, offering a mix of urban and natural environments
• The city is known for its vibrant cultural scene, historic sites, and outdoor activities
• Kaunas is well-connected by public transportation and has a reasonable cost of living

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: Kaunas offers a pleasant living environment with a mix of urban and natural attractions. The hybrid work arrangement provides flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Social media strategy and planning
• Content creation and storytelling
• AI tool familiarity and problem-solving skills
• Communication and teamwork

Application Tips:

• Tailor your resume to highlight relevant social media growth and AI tool experience
• Prepare examples of successful social media campaigns you've led or contributed to
• Demonstrate your understanding of OBDeleven's products and target audience

ATS Keywords: Social Media Strategy, Content Creation, Community Building, Trend Spotting, Figma, AI Tools, Campaign Optimization

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their social media growth expertise and familiarity with AI tools.

🛠️ Tools & Technologies

• Figma
• Social media planning tools (e.g., Hootsuite or Later)
• AI tools for content and localization

ASSUMPTION: The ideal candidate will have experience with Figma and social media planning tools, as well as familiarity with AI tools for content and localization.

👔 Cultural Fit Considerations

Company Values:

• Passion for cars and technology
• Customer focus
• Continuous learning and improvement

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you share OBDeleven's passion for cars and technology?
• Are you comfortable working in a collaborative, data-driven environment?
• Can you adapt to change and learn from feedback?

ASSUMPTION: OBDeleven values candidates who are passionate about cars and technology, customer-focused, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple social media channels and content types simultaneously
• Keeping up with rapidly evolving social media trends and algorithms
• Balancing strategic planning with hands-on content creation and execution
• Working with AI tools and ensuring content quality and relevance

ASSUMPTION: This role presents unique challenges related to managing multiple channels, staying current with trends, and balancing strategic and tactical responsibilities. The ideal candidate will be comfortable working with AI tools and adaptable to change.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media growth and AI tool integration
• In the automotive industry, this role is unique in its emphasis on viral content and community building through social media
• Career progression in this role could lead to a marketing director or similar leadership position

ASSUMPTION: This role is unique in its focus on social media growth and AI tool integration within the automotive industry. Career progression could lead to a marketing director or similar leadership position.

📝 Sample Projects

• Developing and executing a successful social media campaign that increases followers and engagement by 50% within three months
• Creating a series of educational videos that explain car diagnostic tools and their benefits to a non-technical audience
• Leveraging AI tools to localize content and expand OBDeleven's social media presence into new markets

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the ideal candidate might face in this role, from strategic planning to hands-on execution and AI tool integration.

❓ Key Questions to Ask During Interview

• Can you describe the current social media strategy and how this role fits into it?
• How does OBDeleven support the integration of AI tools into the content creation process?
• What are the most significant challenges facing the social media team, and how can this role address them?
• How does OBDeleven measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for growth and development within the marketing department and the company as a whole?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant social media growth and AI tool experience
• Prepare examples of successful social media campaigns you've led or contributed to
• Demonstrate your understanding of OBDeleven's products and target audience in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.