📌 Core Information
🔹 Job Title: Senior Social Media Manager
🔹 Company: Maven Clinic
🔹 Location: New York, NY (Remote with hub cities)
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote with on-site requirements
🚀 Job Overview
Key aspects of this role include:
- Developing and leading Maven’s social media strategy
- Creating engaging, thoughtful, and visually compelling content across platforms
- Building and nurturing Maven’s vibrant community
- Analyzing and optimizing social media performance metrics
- Collaborating with cross-functional teams to amplify Maven’s brand story
ASSUMPTION: This role requires a strategic thinker with a creative mindset who can balance data-driven decisions with innovative content creation.
📋 Key Responsibilities
✅ Develop, lead, and execute Maven’s social media strategy, ensuring it aligns seamlessly with our brand identity, mission, and overall business goals.
✅ Plan, produce, and publish engaging, thoughtful, and visually compelling content across platforms including Instagram, LinkedIn, TikTok, and wherever else our audience engages.
✅ Build and nurture Maven’s vibrant community by initiating and participating in authentic, meaningful conversations.
✅ Track, analyze, and optimize social media performance metrics, using insights to continuously improve engagement, reach, and content effectiveness.
✅ Collaborate closely with Marketing, Growth, Product, and Brand Design teams to amplify Maven’s brand story, campaigns, and product launches.
✅ Stay ahead of social media trends, tools, and algorithm changes to ensure Maven’s content remains innovative and impactful.
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and analytics to effectively manage and grow Maven’s online presence.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 7+ years of experience managing social media strategies and communities, ideally within tech, healthcare, or consumer brands
Required Skills:
- Proven success in creating engaging social content and campaigns that resonate, inspire, and grow diverse communities
- Strong analytical skills and a data-driven mindset
- Exceptional storytelling skills combined with creativity, authenticity, and a relatable sense of humor
- Flexibility to seamlessly shift between strategic planning and hands-on execution
- Experience working across both B2C and B2B audiences is a definite plus
- A genuine passion for women’s and family healthcare, a customer-focused approach, and excitement about building a supportive and engaged community
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Familiarity with social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
ASSUMPTION: Candidates should have a proven track record in social media management and a deep understanding of social media platforms and trends.
💰 Compensation & Benefits
Salary Range: $136,000 - $160,000 per year
Benefits:
- Stock Options
- Health Insurance
- Dental Insurance
- Mental Health Care
- Reproductive Health Care
- Family Planning
- Pediatrics Care
- Wellness Partnerships
- Hybrid Work
- In Office Meals
- Parental Leave
- Professional Development Stipend
- Career Coaching
- 401K Matching
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology
Company Size: Medium (201-500 employees) - Offers a supportive and collaborative work environment with ample opportunities for growth and impact.
Founded: 2014 - Maven Clinic has been operating for over a decade, providing ample stability and experience in the market.
Company Description:
- Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us.
- Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife.
- Maven has been recognized for innovation and industry leadership, appearing on the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work lists.
Company Specialties:
- Telehealth
- Employee benefit
- Healthcare
- Fertility
- Parenting
- Pediatrics
- Adoption
- Surrogacy
- Global offering
- Virtual appointments
- Clinical content
- Health equity
- Menopause
- and Maternity
Company Website: mavenclinic.com
ASSUMPTION: Maven Clinic is a well-established and reputable company in the healthcare technology industry, offering a unique value proposition and a strong brand identity.
📊 Role Analysis
Career Level: Senior - This role offers significant responsibility and the opportunity to shape Maven’s social media presence and strategy.
Reporting Structure: The Senior Social Media Manager will report directly to the Head of Marketing and collaborate closely with cross-functional teams.
Work Arrangement: Hybrid - This role requires working on-site three days a week (Tuesday, Wednesday, Thursday) and offers flexibility for the remaining days.
Growth Opportunities:
- Potential to advance to a Director or VP role as Maven’s social media presence and team grow
- Opportunities to expand into new platforms and channels as Maven’s brand evolves
- Chance to mentor junior team members and contribute to Maven’s company culture
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on Maven’s brand and business goals.
🌍 Location & Work Environment
Office Type: Hybrid - Maven’s offices are located in New York, with remote work options available for employees based in specific hub cities.
Office Location(s): 160 Varick St, New York, NY 10013, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The city is well-connected by public transportation, making it easy to commute to and from work
- New York is a major hub for the healthcare and technology industries, providing ample networking and professional development opportunities
Work Schedule: Full-time, with flexible remote work options and on-site requirements three days per week
ASSUMPTION: New York City offers a dynamic and engaging work environment, with ample opportunities for both personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and planning skills
- Creativity and innovation in content development
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Maven’s mission and values
Application Tips:
- Highlight your experience with social media strategy, content creation, and community management
- Include specific examples of successful social media campaigns and their results
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
ATS Keywords: Social Media Strategy, Content Creation, Community Management, Analytics, B2C Marketing, B2B Marketing, Healthcare, Women’s Health, Fertility, Parenting, Pediatrics, Menopause
ASSUMPTION: Maven Clinic’s interview process is designed to assess candidates’ skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
ASSUMPTION: Candidates should have experience with relevant social media management and analytics tools, as well as familiarity with project management and design tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered - Maven prioritizes the needs and preferences of its users above all else
- Inclusive - Maven strives to create a diverse, equitable, and inclusive environment for both its employees and users
- Collaborative - Maven fosters a culture of open communication, teamwork, and mutual respect
- Innovative - Maven encourages creativity, continuous learning, and a willingness to challenge the status quo
- Data-driven - Maven uses data and analytics to inform decision-making and improve outcomes
Work Style:
- Flexible - Maven offers remote work options and encourages a healthy work-life balance
- Dynamic - Maven’s fast-paced and growing environment requires adaptability and a willingness to take on new challenges
- Collaborative - Maven values teamwork and cross-functional collaboration to achieve its goals
Self-Assessment Questions:
- Do you share Maven’s passion for improving women’s and family healthcare through innovative technology?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates should assess their alignment with Maven’s values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars can be time-consuming and demanding
- Keeping up with the latest social media trends, algorithms, and best practices requires continuous learning and adaptation
- Balancing the needs and preferences of both B2C and B2B audiences can be challenging
- Working remotely may present distractions and require strong self-motivation and time management skills
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and balance the needs of diverse audiences in a remote work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on community management and engagement
- Compared to other social media manager roles, this position offers a unique opportunity to shape Maven’s brand and impact its business goals
- Career progression in this role may differ from more traditional marketing paths, offering unique growth opportunities within the healthcare technology industry
ASSUMPTION: This role offers a unique blend of marketing, community management, and strategic planning responsibilities, with a focus on the healthcare technology industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Maven service or product
- Creating and optimizing content for Maven’s social media platforms to improve engagement and reach
- Building and nurturing Maven’s online community through authentic and meaningful conversations
ASSUMPTION: Candidates should be prepared to manage and execute projects that align with Maven’s brand identity, mission, and business goals.
❓ Key Questions to Ask During Interview
- How does this role fit into Maven’s overall marketing strategy and how will my work contribute to its success?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Maven support the professional growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Maven foster a culture of innovation and continuous learning, particularly in the social media team?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and commitment to Maven’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
- Research Maven Clinic and its mission to demonstrate your enthusiasm and alignment with the company’s values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
