📌 Core Information
🔹 Job Title: Senior Social Media Manager, Benelux
🔹 Company: SharkNinja
🔹 Location: Amsterdam, North Holland, Netherlands
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the social media strategy for the Benelux region, aligned with global priorities and tailored to local cultural nuances.
- Developing platform-specific content (Instagram, TikTok, YouTube, LinkedIn, Facebook, etc.) to drive brand awareness, engagement, and conversion.
- Building and maintaining strong relationships with local creators, influencers, and ambassadors.
- Collaborating with global and regional marketing, creative, PR, and eComm teams to align campaigns and launch moments.
- Analyzing performance metrics and translating insights into clear, actionable plans to optimize performance and scale what works.
ASSUMPTION: This role requires a strategic and hands-on social media expert with a deep understanding of the Benelux market and a proven track record of growing social media communities and driving culturally relevant content.
📋 Key Responsibilities
Develop & Execute Regional Strategy:
- Lead the Benelux social media strategy, aligned to global priorities and tailored to local cultural nuances.
- Build platform-specific plans (Instagram, TikTok, YouTube, LinkedIn, Facebook, etc.) to drive brand awareness, engagement, and conversion.
- Stay ahead of local platform trends, audience behaviors, and competitive activity to keep SharkNinja relevant and top-of-feed.
ASSUMPTION: The ideal candidate will have a proven track record of developing and executing successful regional social media strategies.
Content Planning & Creation:
- Own the social content calendar and partner with creative teams to deliver engaging, high-quality, on-brand content.
- Identify opportunities to localize global campaigns and create original, regional-first stories that resonate with local audiences.
- Lead visual and copy development in Dutch (and English when applicable), ensuring everything feels native and credible.
ASSUMPTION: The ideal candidate will have strong creative instincts and a deep understanding of the Benelux market to create compelling, culturally relevant content.
Community Engagement:
- Manage day-to-day community interactions across platforms—commenting, engaging, and building relationships with followers.
- Act as the frontline of the brand in-market, responding to messages with a consistent, brand-right tone.
- Collaborate with the CX team to ensure seamless customer hand-offs and timely response.
ASSUMPTION: The ideal candidate will be an excellent communicator with strong interpersonal skills and the ability to build and maintain relationships with followers.
Influencer & Partner Marketing:
- Build and maintain strong relationships with local creators, influencers, and ambassadors.
- Lead local seeding, partnerships, and content collaborations that extend reach and drive relevance.
- Collaborate with the global influencer team to align on strategy and performance.
ASSUMPTION: The ideal candidate will have experience building and managing influencer campaigns and a strong network in the Benelux influencer landscape.
Campaign & Performance Management:
- Execute organic and paid social media campaigns in partnership with digital and media teams.
- Analyze performance metrics (reach, engagement, sentiment, traffic, conversions) and translate into clear insights.
- Share monthly reports and recommendations to optimize performance and scale what works.
ASSUMPTION: The ideal candidate will have a strong analytical background and experience driving performance optimization in social media campaigns.
🌍 Key Analysis & Insights
Company Context:
- SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
- Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains.
- Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Role Analysis:
- The Benelux Social Media Manager role is a standalone position that requires a strategic and hands-on social media expert to lead regional strategy, content creation, community engagement, influencer marketing, and campaign performance management.
- The ideal candidate will have a proven track record in social media, with experience growing social media communities and driving culturally relevant content in the Benelux region.
- The role offers the opportunity to work closely with global and regional teams, collaborate with creative teams, and influence brand creative and messaging.
ASSUMPTION: This role is ideal for a strategic and hands-on social media expert with a deep understanding of the Benelux market and a proven track record of growing social media communities and driving culturally relevant content.
💼 Applicant Insights
Key Assessment Areas:
- Strategic and analytical thinking to develop and execute regional social media strategies.
- Creativity and cultural understanding to create compelling, locally relevant content.
- Excellent communication skills to engage with followers and manage influencer relationships.
- Strong analytical skills to analyze performance metrics and optimize campaign performance.
- Collaboration skills to work effectively with global and regional teams.
Application Tips:
- Highlight your relevant social media experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the Benelux market and cultural nuances in your application materials.
- Showcase your creativity and analytical skills through relevant examples or projects.
- Prepare for behavioral interview questions that assess your strategic thinking, creativity, communication, and analytical skills.
ASSUMPTION: Applicants should emphasize their relevant social media experience, regional market knowledge, and strong analytical and creative skills in their application materials and interviews.
🛠 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: We don’t just raise the bar—we push past it every single day.
- Customer Obsessed: We put our customers at the center of everything we do.
- Innovative: We constantly challenge the status quo and look for better ways to do things.
- Collaborative: We work together to achieve our goals and support each other’s success.
- Accountable: We take ownership of our work and deliver on our commitments.
Work Style:
- Fast-paced: We move quickly and make decisions with purpose and urgency.
- Adaptable: We embrace change and pivot when necessary to achieve our goals.
- Data-driven: We use data and insights to inform our decisions and measure our progress.
- Inclusive: We foster a diverse and inclusive work environment where everyone can bring their authentic selves to work.
Self-Assessment Questions:
- How do you align with SharkNinja’s company values and work style?
- Can you provide an example of a time when you drove cultural relevance in a social media campaign?
- How do you approach building and maintaining relationships with influencers and followers?
- Can you describe a situation where you had to pivot your social media strategy due to changing market conditions?
ASSUMPTION: Applicants should reflect on SharkNinja’s company values and work style, and be prepared to provide specific examples of their cultural fit in their interviews.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously may require strong organizational skills and attention to detail.
- Keeping up with the latest trends and algorithm changes on various social media platforms can be challenging and time-consuming.
- The role may require occasional travel to attend industry events, conferences, or influencer meetings.
- Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more stable or predictable work environment.
ASSUMPTION: Applicants should be aware of these potential challenges and consider their personal preferences and work style when applying for this role.
📈 Similar Roles Comparison
- Social Media Manager (Global)
- Responsible for global social media strategy and execution, rather than a specific region.
- Requires a broader understanding of global social media trends and platforms.
- May involve less direct interaction with local influencers and followers.
- Regional Social Media Manager (EMEA)
- Responsible for social media strategy and execution in the EMEA region.
- Requires a deep understanding of the EMEA market and cultural nuances.
- May involve more collaboration with global teams and less direct interaction with local influencers and followers.
- Social Media Specialist (Local)
- Focuses on executing local social media campaigns and managing day-to-day community interactions.
- Requires less strategic thinking and more tactical execution.
- May involve less collaboration with global teams and more direct interaction with local influencers and followers.
ASSUMPTION: Applicants should consider the differences between these roles and choose the one that best aligns with their skills, experience, and career goals.
📝 Sample Projects
- Developing a regional influencer marketing strategy that drove a 30% increase in engagement and a 20% increase in reach.
- Executing a localized content campaign that resulted in a 25% increase in conversions and a 15% increase in brand awareness.
- Managing a community engagement initiative that improved customer satisfaction scores by 15%.
ASSUMPTION: Applicants should provide specific, measurable examples of their social media achievements and the impact they’ve made in previous roles.
💡 Key Questions to Ask During Interview
- Can you describe your approach to developing and executing a regional social media strategy?
- How do you ensure that your content remains culturally relevant and on-brand?
- Can you provide an example of a time when you had to pivot your social media strategy due to changing market conditions?
- How do you approach building and maintaining relationships with influencers and followers?
- Can you describe a situation where you had to manage a high-volume of social media platforms and campaigns simultaneously?
- How do you stay up-to-date with the latest trends and algorithm changes on various social media platforms?
- Can you provide an example of a time when you used data and insights to inform your social media strategy and improve performance?
ASSUMPTION: Applicants should prepare thoughtful, specific responses to these questions, drawing from their personal experiences and achievements in social media management.
🛠 Cultural Fit Insights
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
- The company is known for its two billion-dollar brands, Shark and Ninja, and has a proven track record of disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
- Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: www.sharkninja.com
ASSUMPTION: Applicants should research SharkNinja’s company history, mission, and values to demonstrate their understanding of the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- [Concrete preparation step related to resume customization]
- [Concrete preparation step related to cover letter]
- [Concrete preparation step related to portfolio/examples if applicable]
- [Follow-up recommendation with timeline]
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
