📌 Core Information
🔹 Job Title: Senior Social Media Manager
🔹 Company: Walz Tetrick Advertising
🔹 Location: Mission, Kansas
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (In office Mon, Wed, Thu; Work from anywhere Tue, Fri)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive social media strategies for clients
- Leading a small team, guiding strategy, and providing hands-on help
- Collaborating cross-functionally with creative, content, and account teams
- Monitoring platform trends and algorithm changes to optimize performance
- Measuring and reporting on key performance indicators to improve outcomes
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving business results through engaging social media experiences.
📋 Key Responsibilities
✅ Develop and execute comprehensive social media strategies aligned with client goals and target audiences
✅ Collaborate with cross-functional teams to build integrated campaigns across paid and organic social platforms
✅ Manage a social media team responsible for content calendars, publishing, community engagement, and reporting
✅ Evaluate and recommend platform use, messaging approaches, and content mix based on client needs and social trends
✅ Work with creative teams to generate engaging content that resonates with users and supports campaign objectives
✅ Monitor platform trends and algorithm changes to evolve tactics and optimize performance
✅ Measure and report on key performance indicators; provide actionable insights to improve reach, engagement, and outcomes
✅ Educate internal teams and clients on social media best practices and emerging tools
✅ Contribute to Walz Tetrick’s own social media efforts to build the agency’s brand presence
✅ Collaborate with internal teams on new business pitches and RFP responses by contributing social media strategies, creative concepts, and example campaigns
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and performance analysis to achieve client objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 6+ years of experience managing brand social media strategies and programs in an advertising agency
Required Skills:
- Deep knowledge of major social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc.)
- Strong writing and content development skills with an understanding of voice, tone, and visual storytelling
- Hands-on experience with social media tools (e.g., Sprout Social, Later, Meta Business Suite, etc.)
- Experience managing and mentoring a social media team; providing strategic direction, fostering professional growth, and ensuring high-quality execution
- Excellent communication and presentation skills with the ability to explain ideas clearly to clients and internal teams
- Proven ability to manage multiple clients, deadlines, and content workflows
- Analytical mindset and experience using data to guide optimizations and inform strategy
- Passion for staying on top of social trends and platform innovations
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite Insights, Sprout Social Analytics, etc.)
- Familiarity with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, etc.)
- Knowledge of social media listening tools (e.g., Brand24, Hootsuite Insights, etc.)
ASSUMPTION: Candidates should have a strong background in social media strategy, content creation, and team management, with a proven track record of driving results for clients.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (Based on industry standards for a Senior Social Media Manager role in Kansas City)
Benefits:
- 401(k) with Employer Match
- Long-term Disability
- Dental Insurance
- Health Insurance (Agency pays 90% of employee's premiums)
- Generous Paid Time Off (including days to volunteer at a charity of your choice)
Working Hours: Full-time (40 hours per week) with flexible work arrangement (In office Mon, Wed, Thu; Work from anywhere Tue, Fri)
ASSUMPTION: The salary range is based on industry standards for a Senior Social Media Manager role in Kansas City, considering the experience level and company size. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees (Mid-size agency with a collaborative and supportive culture)
Founded: 1967 (Over 50 years of experience in the advertising industry)
Company Description:
- Walz Tetrick is a full-service marketing, creative, and media agency in Kansas City
- Named one of the Top 10 Small Businesses by the Greater Kansas City Chamber of Commerce
- Focuses on building brands, engaging audiences, and driving business results for clients
Company Specialties:
- Marketing
- Advertising
- Media Placement
- Digital Marketing
- Social Media
- Search Engine Optimization
- Paid Search
- Research
- Creative
- Outdoor
- Strategic Planning
- Video Production
- Casino and Gaming
- Restaurant and Franchise
- Healthcare
- Higher Education
- Sports and Entertainment
- B2B
- Grocery
- Senior Living
Company Website: wtads.com
ASSUMPTION: Walz Tetrick Advertising is a well-established agency with a diverse range of clients and expertise, offering a supportive and collaborative work environment.
📊 Role Analysis
Career Level: Senior (Experienced professional with team leadership responsibilities)
Reporting Structure: This role leads a small social media team and collaborates with cross-functional teams, reporting directly to the agency's leadership
Work Arrangement: Hybrid (In office Mon, Wed, Thu; Work from anywhere Tue, Fri)
Growth Opportunities:
- Potential to grow into a management or director role within the agency's social media department
- Opportunities to work on diverse client projects and campaigns
- Chance to contribute to the agency's new business efforts and pitch processes
ASSUMPTION: This role offers opportunities for professional growth and development within the agency's social media department and across various client projects.
🌍 Location & Work Environment
Office Type: Hybrid (In office Mon, Wed, Thu; Work from anywhere Tue, Fri)
Office Location(s): 5201 Johnson Dr, Suite 500, Mission, Kansas 66205, US
Geographic Context:
- Mission, Kansas is a suburb of Kansas City, offering a mix of urban and suburban living
- Kansas City is a mid-sized metropolitan area with a cost of living lower than the national average
- The region is known for its vibrant arts and culture scene, as well as its sports teams and outdoor activities
Work Schedule: Full-time (40 hours per week) with flexible work arrangement (In office Mon, Wed, Thu; Work from anywhere Tue, Fri)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the social media team
- Final interview with agency leadership
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Team management and leadership
- Data analysis and performance reporting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media experience and achievements
- Include specific examples of social media campaigns you've managed, their outcomes, and the strategies you employed
- Demonstrate your understanding of the agency's clients and their industries in your application materials
ATS Keywords: Social Media Strategy, Content Creation, Team Management, Performance Analysis, Client Collaboration, Trend Monitoring, Data Analysis, Communication Skills, Presentation Skills, Creative Campaigns, Engagement Strategies, Social Media Tools, Brand Building, Community Engagement, Visual Storytelling, Mentoring
ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, creative content development, and team management skills, as well as their understanding of the agency's clients and their industries.
🛠️ Tools & Technologies
- Sprout Social
- Later
- Meta Business Suite
- Hootsuite Insights
- Sprout Social Analytics
- Brand24
- Facebook Ads
- LinkedIn Ads
ASSUMPTION: The required tools and technologies for this role are industry-standard social media management and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Results-driven
- Adaptability
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with diverse clients and industries?
- Do you have a strong creative streak and a passion for storytelling?
- Are you detail-oriented and skilled at analyzing data to inform strategy?
ASSUMPTION: Walz Tetrick Advertising values a collaborative, creative, and data-driven work environment, seeking candidates who are adaptable, results-driven, and passionate about their work.
⚠️ Potential Challenges
- Managing multiple clients with varying needs and expectations
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing strategic planning with day-to-day content creation and management
- Working with a small team and managing team members' workloads and priorities
ASSUMPTION: This role may present challenges in managing multiple clients, staying current with social media trends, and balancing strategic and tactical responsibilities.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Director of Social Media position at other advertising agencies
- However, Walz Tetrick Advertising is a mid-sized agency, offering a more collaborative and supportive work environment compared to larger agencies
- This role offers opportunities for professional growth and development within the agency's social media department and across various client projects
ASSUMPTION: This role is similar to other social media management positions at advertising agencies, but Walz Tetrick Advertising's mid-sized structure offers a more collaborative and supportive work environment.
📝 Sample Projects
- Developing and executing a social media strategy for a new client launch campaign
- Managing a team to create and publish engaging content for multiple client brands across various social media platforms
- Analyzing social media performance data to optimize campaigns and improve outcomes
- Contributing to the agency's new business efforts by creating social media strategies and creative concepts for pitches and RFPs
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and creative content development to performance analysis and team management.
❓ Key Questions to Ask During Interview
- Can you describe the agency's approach to social media strategy and how it differs from other agencies?
- How does the social media team collaborate with other departments, such as creative and content, to develop integrated campaigns?
- What opportunities are there for professional growth and development within the social media department and across the agency?
- How does the agency support work-life balance for its employees, particularly for those working in a hybrid arrangement?
- Can you provide examples of successful social media campaigns the agency has executed for clients, and what made them successful?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the agency's approach to social media strategy, its collaborative work environment, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and achievements
- Prepare examples of social media campaigns you've managed, their outcomes, and the strategies you employed
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
