📌 Core Information
🔹 Job Title: Senior Social Media Manager, Community
🔹 Company: Generac Power Systems
🔹 Location: Pewaukee, WI - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to engage key audiences for the Generac brand
- Managing social media campaigns and producing content, including UGC-style videos
- Staying updated on trends and legal compliance in social media management
- Collaborating with stakeholders to align business goals with creative content
ASSUMPTION: This role requires a strategic thinker with a data-driven mindset and strong storytelling skills to create engaging content and drive business goals through social media platforms.
📋 Key Responsibilities
✅ Developing and expanding Generac’s social listening capabilities using enterprise tools
✅ Using insights from social listening to inform content themes, editorial planning, and proactive engagement strategies
✅ Monitoring and managing potential social media crises, and guiding response strategies in collaboration with internal teams
✅ Leading community management efforts by engaging with audiences and responding to customer service inquiries
✅ Identifying and surfacing user-generated content, testimonials, and pre-sales questions, responding with a brand-right, human tone
✅ Owning the editorial calendar strategy, guiding its execution, and providing oversight of other teams’ content calendars
✅ Leading large-scale social media projects and campaigns from concept to execution
✅ Mentoring junior team members on editorial strategy, brand voice, and community management best practices
✅ Partnering with creative teams and agencies to bring ideas to life, ensuring content is both brand-aligned and socially relevant
✅ Owning social media reporting process, analyzing performance data, extracting insights, and presenting strategic recommendations to stakeholders
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, community management, and team leadership, requiring a versatile and adaptable candidate.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field, or equivalent experience
Experience: 6-8 years’ experience working in social media on content and social community building.
Required Skills:
- Expertise in social listening tools and methodologies
- Proven ability to translate social insights into editorial and engagement strategies
- Experience leading community management efforts and building brand advocacy
- Strategic thinker with a data-driven mindset and strong storytelling skills
- Proven ability to independently create and execute social media editorial plans well in advance while remaining flexible to adapt to changing circumstances
- Strong knowledge of social media trends and the evolving digital landscape, with an understanding of high-performing content across relevant platforms
- Collaborative mindset with strong relationship-building skills, effectively communicating the rationale behind ideas to gain buy-in and trust
Preferred Skills:
- Experience with specific social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
- Familiarity with social media analytics tools (e.g., Google Analytics, Sprout Social Analytics, Hootsuite Insights)
- Background in crisis communication or public relations
ASSUMPTION: Candidates with a proven track record in social media management, strong analytical skills, and a deep understanding of social media trends will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Social Media Manager role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Generac products
- Tuition reimbursement
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for project deadlines and team meetings)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Generac Power Systems operates in the Electric Power Generation industry, focusing on providing backup power solutions, portable power products, and other energy-related products and services.
Company Size: Generac is a mid-sized company with 5,001-10,000 employees, offering a structured work environment with opportunities for growth and collaboration.
Founded: 1959, in Waukesha, Wisconsin
Company Description:
- Generac is the total energy solutions company powering a smarter world
- They help free people to use energy on their own terms by giving them access to reliable energy that is also cleaner, more efficient, and better managed
- Generac's products and solutions are trusted to power and support businesses and critical infrastructure, protecting against the challenges of an aging power grid, increasingly severe weather, and escalating energy demands and rising rates
Company Specialties:
- Power Generation
- Generators
- Pressure Washers
- Industrial Solutions
- Energy Storage Solutions
- Back up Power
- Mobile Products
- Inverters
- Portable Power
- Power Tools
- and Clean Energy
Company Website: generac.com
ASSUMPTION: Generac's focus on energy innovation and commitment to powering a smarter world creates an exciting and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the social media and marketing teams.
Reporting Structure: The Senior Social Media Manager reports directly to the Director of Social Media and may oversee junior team members or interns.
Work Arrangement: This is an on-site position, requiring regular presence at the company headquarters in Pewaukee, Wisconsin. However, some flexibility may be available for remote work, depending on the candidate's needs and the team's projects.
Growth Opportunities:
- Mentoring and leading junior team members
- Expanding social media strategies and campaigns to new platforms or regions
- Contributing to the development of Generac's overall marketing strategy
- Potential career progression to a Director or Manager role within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within Generac's marketing team, with a focus on expanding social media strategies and campaigns.
🌍 Location & Work Environment
Office Type: Generac's headquarters is a modern, professional office environment with open-concept workspaces and dedicated meeting areas.
Office Location(s): 45 W29290 WI-59, Waukesha, WI 53189, US
Geographic Context:
- Pewaukee is a suburb of Milwaukee, Wisconsin, offering a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions
- The area experiences cold winters and warm summers, with average annual precipitation
- Waukesha County has a cost of living slightly above the national average, with median home prices around $300,000
Work Schedule: The standard workweek is Monday through Friday, with core hours from 8:00 AM to 5:00 PM. Some flexibility may be available for remote work or adjusted hours, depending on the team's projects and the candidate's needs.
ASSUMPTION: Generac's office environment and location in Pewaukee, Wisconsin, offer a professional and collaborative work setting with easy access to urban and outdoor amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening with the HR department
- In-depth interview with the Director of Social Media and/or other marketing team members
- Final interview with the Vice President of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling skills
- Data analysis and reporting
- Crisis management and communication
- Team leadership and mentoring
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience, strategic thinking, and data-driven mindset
- Prepare examples of your social media campaigns, content, and analytics to discuss during the interview
- Research Generac's brand voice and values to demonstrate your cultural fit
- Be ready to discuss your experience with social listening tools and methodologies
ATS Keywords: Social Media Management, Content Creation, Project Management, Community Engagement, Social Listening, Analytics, Mentoring, Editorial Strategy, Brand Advocacy, Data-Driven Mindset, Storytelling, Collaboration, Crisis Management
ASSUMPTION: Generac's interview process focuses on assessing candidates' strategic thinking, data analysis, and communication skills, as well as their cultural fit with the company's values and brand.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Social media analytics tools (e.g., Google Analytics, Sprout Social Analytics, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Content creation tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)
ASSUMPTION: Familiarity with popular social media management and analytics tools, as well as project management and content creation software, will be beneficial in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Customer Focus: Understand and meet the needs of our customers, both internal and external
- Innovation: Foster a culture of continuous improvement and creativity
- Performance: Deliver results and hold ourselves accountable for our actions
- Safety: Prioritize the safety of our employees, customers, and the environment
Work Style:
- Collaborative: Work closely with team members and other departments to achieve common goals
- Adaptable: Embrace change and adjust strategies as needed to meet evolving business demands
- Data-driven: Use data and analytics to inform decision-making and measure performance
- Customer-focused: Prioritize the needs and preferences of our customers in all aspects of our work
Self-Assessment Questions:
- How do you align with Generac's core values, and can you provide examples of your commitment to these principles in your previous roles?
- How comfortable are you working in a dynamic, fast-paced environment and adapting to changing priorities and deadlines?
- How do you approach balancing data-driven decision-making with creative, innovative thinking in your social media strategies?
ASSUMPTION: Candidates who demonstrate a strong commitment to Generac's core values, a collaborative work style, and a data-driven approach to social media management will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation projects simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing data-driven decision-making with creative, innovative thinking in social media strategies
- Collaborating effectively with various internal teams and external agencies to bring ideas to life
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to balance data-driven insights with creative content strategies to overcome these challenges.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position focuses on community engagement and social listening, in addition to content creation and campaign management
- Generac's focus on energy innovation and power solutions sets it apart from other brands in the industry, offering unique opportunities for creative content and strategic planning
- This role offers opportunities for growth and leadership within the social media and marketing teams, with a focus on expanding social media strategies and campaigns
ASSUMPTION: Candidates with experience in community management, social listening, and strategic planning will find this role particularly appealing and well-suited to their skillset.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line, including UGC-style videos and targeted ads
- Expanding Generac's social listening capabilities using enterprise tools and creating a comprehensive report on audience behavior, sentiment, and emerging trends
- Managing a social media crisis related to a product recall or negative customer experience, and guiding the response strategy in collaboration with internal teams
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and content creation to crisis management and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media and marketing departments?
- How does Generac approach collaboration and communication between internal teams and external agencies?
- What are the most significant challenges facing the social media team in the coming months, and how can this role help address them?
- What opportunities exist for growth and professional development within the social media and marketing teams?
- How does Generac support work-life balance for its employees, particularly in this role?
ASSUMPTION: Asking these questions will help candidates better understand the team dynamics, company culture, and growth opportunities within Generac's social media and marketing departments.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience, strategic thinking, and data-driven mindset
- Prepare examples of your social media campaigns, content, and analytics to discuss during the interview
- Research Generac's brand voice and values to demonstrate your cultural fit
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
