📌 Core Information
🔹 Job Title: Senior Social Media Manager
🔹 Company: MaintainX
🔹 Location: United States, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Canada or USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy to build brand awareness, increase engagement, and grow organic audience.
- Creating, editing, and publishing creative, authentic, and engaging content optimized for each social media platform.
- Collaborating cross-functionally with key stakeholders to develop social content calendar supporting various marketing initiatives.
- Analyzing and reporting on social media performance metrics to demonstrate success and make data-driven recommendations.
- Positioning MaintainX as a thought leader and innovator in the CMMS/EAM industry.
ASSUMPTION: This role requires a balance of creativity and data-driven decision making, with a strong focus on building and growing MaintainX's online presence.
📋 Key Responsibilities
✅ Build and evolve social media strategy across key platforms to build brand awareness, increase engagement, and grow organic audience.
✅ Collaborate with cross-functional teams to develop social content calendar, including content to support demand generation, field marketing, brand, HR, etc.
✅ Create, edit, and publish creative, authentic, and engaging content optimized for each social media platform.
✅ Identify new opportunities to grow audience and drive lead generation through boosted posts in partnership with demand generation team.
✅ Position MaintainX as a thought leader and innovator, elevating brand awareness and visibility among current and prospective customers, future employees, and the broader industrial maintenance and reliability community.
✅ Work with senior leadership team on their social media presence.
✅ Analyze and report on social media performance metrics to demonstrate success and make data-driven recommendations on next steps.
✅ Contribute to online conversations in the CMMS/EAM industry, increasing brand awareness and affinity with target audience.
✅ Manage and moderate all social media accounts, triaging requests and responding to comments and messages in a timely and professional manner.
✅ Lead social media experiments to find new and novel ways to express MaintainX's brand and engage audience.
✅ Keep an ear to the ground and manage social listening efforts to get ahead of problems and quickly take advantage of new opportunities.
✅ Be present at select in-person user groups and events to meet audience IRL and create relevant social content.
✅ Stay up-to-date on industry news, trends, and innovations to inform social content creation and identify new opportunities for engagement.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: At least 3+ years of experience in social media marketing for B2B SaaS companies, ideally in-house. Bonus points for experience in manufacturing, engineering, CMMS/EAM, or related space.
Required Skills:
- World-class understanding of social media platforms, algorithms, and content strategy for each platform.
- Seasoned storyteller with exceptional written and verbal communication skills and impeccable attention to detail.
- Strong project management and prioritization skills.
- Strong analytical and technical skills, comfortable working with social insights and data.
- Insatiable curiosity and research skills.
- Self-starter with strong collaboration and communication skills.
- Proficient in implementing and leveraging social media management tools.
Preferred Skills:
- Experience with AI-driven content creation tools.
- Fluency in additional languages.
ASSUMPTION: Candidates with a proven track record in B2B social media marketing and a deep understanding of the CMMS/EAM industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location).
Benefits:
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP enrollment program.
- Take what you need PTO.
- Competitive salary and meaningful equity opportunities.
Working Hours: Full-time, with flexible hours and a focus on results.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on maintenance and work execution software for industrial and frontline teams.
Company Size: 201-500 employees. MaintainX is a rapidly growing startup with a modern, global work culture.
Founded: 2018. MaintainX has grown significantly since its founding and is trusted by over 8,000 businesses worldwide.
Company Description:
- MaintainX is the leading maintenance and work execution software, designed specifically for industrial and frontline teams.
- The platform helps companies streamline maintenance operations, improve asset management, and empower workers while delivering insights that can improve the bottom line.
- MaintainX serves some of the world's largest brands, including Duracell, AB InBev, Univar, Cintas, McDonald's, Titan America, and many more.
Company Specialties:
- Maintenance software
- CMMS
- Work order management
- Mobile maintenance manager
- Preventative maintenance
- Inspection checklists
- Safety checklists
- Mobile CMMS
- Enterprise Asset Management
- Plant Operations
- Connected Worker Platform
Company Website: https://www.getmaintainx.com
ASSUMPTION: MaintainX is a dynamic and innovative company with a strong focus on growth and customer success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience). This role offers opportunities for growth and career advancement within the marketing department and the company as a whole.
Reporting Structure: The Senior Social Media Manager will report directly to the Marketing Director and collaborate with various cross-functional teams, including demand generation, field marketing, brand, HR, and other marketing team members.
Work Arrangement: This role is remote and can be based in Canada or the United States. It requires a high degree of self-motivation, time management, and communication skills to work effectively in a remote environment.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or Director.
- Expansion of responsibilities to include additional marketing channels or functions.
- Opportunities to work on strategic projects and initiatives that drive company growth and success.
ASSUMPTION: This role offers significant opportunities for professional growth and development within a fast-paced, innovative company.
🌍 Location & Work Environment
Office Type: Remote (work from home or a co-working space).
Office Location(s): United States, Canada.
Geographic Context:
- MaintainX has a global customer base and serves clients in various industries, including manufacturing, food and beverage, retail, and more.
- The company has a diverse and inclusive work culture that values smart, humble optimists.
- MaintainX is committed to creating a diverse environment and welcomes applicants from all backgrounds.
Work Schedule: Full-time, with flexible hours and a focus on results. The Senior Social Media Manager will be expected to work independently and manage their time effectively to meet project deadlines and deliverables.
ASSUMPTION: This role requires a high degree of self-motivation, time management, and communication skills to work effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Marketing Director or HR.
- In-depth interview with the Marketing Director and/or other marketing team members.
- Final interview with the CEO or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Candidates' understanding of MaintainX's products, target audience, and industry.
- Candidates' social media marketing skills, including strategy development, content creation, and analytics.
- Candidates' communication, collaboration, and project management skills.
- Candidates' cultural fit with MaintainX's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills.
- Include specific examples of your past social media campaigns, their outcomes, and the insights you gained from analyzing their performance.
- Prepare a portfolio of your best social media content, showcasing your creativity, storytelling, and understanding of different platforms and audiences.
- Be ready to discuss your understanding of the CMMS/EAM industry and MaintainX's role within it.
ATS Keywords: Social Media Marketing, B2B SaaS, Content Creation, Analytics, Project Management, Collaboration, CMMS, EAM, Industrial Maintenance, Thought Leadership.
ASSUMPTION: MaintainX's interview process is designed to assess candidates' skills, experience, and cultural fit, as well as their ability to thrive in a fast-paced, innovative environment.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Content creation tools (e.g., Canva, Adobe Creative Suite, AI-driven content creation tools)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and MaintainX's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Smart: MaintainX values intelligence, curiosity, and a data-driven approach to decision-making.
- Humble: The company fosters a culture of humility, listening, and continuous learning.
- Optimist: MaintainX is optimistic about the future of industrial and frontline work, as well as the potential for technology to improve lives and work.
Work Style:
- MaintainX has a fast-paced, dynamic work environment with a strong focus on growth and innovation.
- The company values autonomy, self-motivation, and results-driven work.
- MaintainX's work culture is collaborative, inclusive, and supportive of employee growth and development.
Self-Assessment Questions:
- Do you align with MaintainX's values of being smart, humble, and optimistic?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a fast-paced, dynamic work environment with a strong focus on growth and innovation?
ASSUMPTION: MaintainX's cultural fit considerations prioritize candidates who align with the company's values, are self-motivated, and thrive in a fast-paced, innovative work environment.
⚠️ Potential Challenges
- The role may require working non-standard hours to engage with audiences in different time zones.
- Candidates may face competition from other experienced social media marketing professionals in the B2B SaaS space.
- The role may require frequent travel for in-person user groups and events.
- Candidates may need to adapt to MaintainX's fast-paced, dynamic work environment and be comfortable with change.
ASSUMPTION: These potential challenges are inherent to the role and the company's fast-paced, innovative work environment. Successful candidates will be able to adapt, manage their time effectively, and thrive in a dynamic setting.
📈 Similar Roles Comparison
- This role differs from related positions in that it focuses specifically on social media marketing for a B2B SaaS company in the CMMS/EAM industry.
- Industry-specific context: The CMMS/EAM industry is complex and niche, requiring candidates to have a deep understanding of the target audience and their unique needs and challenges.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the company as a whole, with potential career paths including Marketing Manager, Marketing Director, or other strategic roles within MaintainX.
ASSUMPTION: This role is unique in its focus on social media marketing for a B2B SaaS company in the CMMS/EAM industry, offering candidates the opportunity to make a significant impact on MaintainX's brand awareness, engagement, and growth.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product or feature, including creating engaging content, optimizing for each platform, and analyzing performance.
- Collaborating with the demand generation team to create and execute a boosted post campaign to drive lead generation and increase brand awareness.
- Creating and publishing a series of thought leadership articles or blog posts to position MaintainX as an industry expert and drive organic traffic to the company's website.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Senior Social Media Manager may undertake to drive brand awareness, engagement, and growth for MaintainX.
❓ Key Questions to Ask During Interview
- Can you describe the current state of MaintainX's social media presence and the strategies in place to grow our audience and engagement?
- How does MaintainX collaborate with cross-functional teams to develop and execute social media campaigns, and what are the key priorities for this role in its first 30, 60, and 90 days?
- What are the most significant challenges facing MaintainX's social media marketing efforts, and how can this role address them to drive success?
- How does MaintainX support the professional growth and development of its marketing team members, and what opportunities exist for advancement within the department and the company as a whole?
- What is MaintainX's approach to work-life balance, and how does the company support employees' well-being and personal growth?
ASSUMPTION: These key questions help candidates better understand the role, the company, and the opportunities for growth and development, enabling them to make an informed decision about their application and potential fit with MaintainX.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills, including specific examples of past campaigns, their outcomes, and the insights you gained from analyzing their performance.
- Prepare a portfolio of your best social media content, showcasing your creativity, storytelling, and understanding of different platforms and audiences.
- Be ready to discuss your understanding of the CMMS/EAM industry and MaintainX's role within it during your interviews.
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
