📌 Core Information
🔹 Job Title: Senior Social Media Manager (m/f/div)
🔹 Company: DEPT®
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Berlin)
🚀 Job Overview
Key aspects of this role include:
- Enhancing brand awareness through creative, data-driven social media campaigns
- Managing ongoing campaigns, accounts, and content plans for multiple clients
- Collaborating with production teams to create engaging social content
- Fluently managing both German and English content
ASSUMPTION: This role requires a high level of multitasking and organization, as well as strong communication skills to manage client relationships and internal teams.
📋 Key Responsibilities
✅ Content Planning & Campaign Management: Develop and execute comprehensive social media plans, create, plan, and publish content based on briefings, and ensure smooth operations for ongoing campaigns and accounts.
✅ Copywriting & Asset Creation: Write engaging copy in both German and English, edit assets, and create trackable short URLs for campaigns. Write briefings for content creators and oversee their work.
✅ Community Management (DE & ENG): Respond to messages using pre-made templates and actively interact with customers, industry peers, communities, and organizations to boost brand awareness.
✅ Production: Work alongside production teams to produce social content and oversee post-production of short-form video.
ASSUMPTION: This role requires a proactive approach to staying updated with current social media trends and adapting content strategies accordingly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in organic social media management, asset creation, and community management
Required Skills:
- Excellent proficiency in both German and English (written and spoken)
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Excellent copywriting skills with the ability to create compelling content
- Familiarity with social media management tools
- Creative mindset with an understanding of current social media trends
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of Adobe Creative Suite
- Fluency in additional languages
ASSUMPTION: Candidates with experience in agency environments or managing multiple client accounts may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for senior social media managers in Berlin)
Benefits:
- Company pension scheme
- Flexible working hours and remote work options
- Lease bike options (JobRad)
- Health & Wellbeing: Free, anonymous, and unlimited access to online coaching and mindfulness consultations with psychologists
- €30 per month for digital food stamps, fitness providers, internet costs, or public transport
- Future Bens: Access to sustainable, healthy products at attractive deals
- Global annual DEPT® Cares Month
Working Hours: Full-time (40 hours/week) with flexible working hours and the option to work from home or abroad
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior social media managers in Berlin. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2015 (as a merger of several digital agencies)
Company Description:
- DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for global brands
- The company combines tech, creativity, and data to drive performance, boost brand awareness, and shift market share for its clients
- DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT®'s large size and global presence offer applicants the opportunity to work with a wide range of clients and gain international experience.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Growth Marketing Team Lead and works closely with production teams, content creators, and clients
Work Arrangement: Full-time with flexible working hours, working from home, and remote work options
Growth Opportunities:
- Potential to take on a leadership role within the Growth Marketing team
- Opportunities to work on diverse projects and campaigns for global clients
- Access to training, development, and certifications through DEPT®'s internal learning platform
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the team or take on new challenges as the company continues to expand.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): DEPT®'s Berlin office is located in the heart of the city, with easy access to public transportation
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with affordable living costs compared to other major European cities
- Berlin is well-connected by international flights, making it an ideal base for working with global clients
Work Schedule: Full-time (40 hours/week) with flexible working hours and the option to work from home or abroad
ASSUMPTION: Berlin's dynamic and multicultural environment provides a stimulating work environment for professionals in the advertising and marketing industries.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interview with the Growth Marketing Team Lead and a member of the team
- Final interview with the Global Head of Growth Marketing
Key Assessment Areas:
- Candidates' understanding of DEPT®'s unique value proposition and approach to digital marketing
- Candidates' ability to manage multiple projects and clients simultaneously
- Candidates' creativity and strategic thinking in social media campaign development
- Candidates' communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Include examples of your previous social media campaigns and their outcomes
- Prepare for interview questions that focus on your ability to manage multiple clients and projects, as well as your understanding of current social media trends
ATS Keywords: Social Media Management, Campaign Development, Content Creation, Community Management, German, English, Multilingual, Client Management, Project Management, Marketing Strategy, Advertising, Brand Awareness, Digital Marketing
ASSUMPTION: DEPT®'s hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Curious: Self-driven, talented people who never stop innovating
- Big enough to cope, small enough to care: A culture that combines the speed, agility, flexibility, and personal relationships of a boutique agency with the resources and global reach of a large corporation
Work Style:
- Collaborative: DEPT®'s culture encourages open communication, active listening, and teamwork
- Agile: The company embraces an agile approach to project management, allowing for flexibility and adaptability in response to changing client needs
- Data-driven: DEPT® uses data and analytics to inform decision-making and drive campaign performance
Self-Assessment Questions:
- How do you stay updated with current social media trends and adapt your content strategies accordingly?
- Can you provide an example of a successful social media campaign you've managed, and what made it successful?
- How do you prioritize and manage multiple projects and clients simultaneously?
ASSUMPTION: DEPT®'s culture values curiosity, self-driven individuals, and those who embrace a pioneering spirit to drive innovation and growth.
⚠️ Potential Challenges
- The role may require working on multiple client campaigns simultaneously, which can be challenging and time-consuming
- DEPT®'s fast-paced environment may require candidates to adapt quickly to new tools, technologies, and client needs
- The role may involve occasional weekend or evening work to meet client deadlines
- Berlin's competitive job market may present challenges in finding suitable housing and navigating the city's cost of living
ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and open communication with the team and clients.
📈 Similar Roles Comparison
- Compared to other senior social media manager roles, this position offers the opportunity to work with a wide range of global clients and gain international experience
- DEPT®'s large size and global presence provide access to more resources and growth opportunities than smaller agencies
- This role may require more multitasking and project management skills than roles focused on a single client or campaign
ASSUMPTION: Candidates with experience in agency environments or managing multiple client accounts may find this role more suited to their skills and career goals.
📝 Sample Projects
- Managing a global social media campaign for a major e-commerce client, targeting multiple regions and languages
- Developing and executing a social media strategy for a B2B tech company, focusing on thought leadership and brand awareness
- Creating and managing a social media community for a non-profit organization, engaging with supporters and raising awareness for the cause
ASSUMPTION: These sample projects illustrate the diverse range of clients and campaigns that DEPT®'s social media team may work on, requiring a broad skill set and adaptability.
❓ Key Questions to Ask During Interview
- How does DEPT® support the professional development and growth of its employees?
- What are the most challenging aspects of working with multiple clients and projects simultaneously, and how does the team address these challenges?
- How does DEPT® measure the success of its social media campaigns, and what metrics are most important for the company?
- What opportunities are there for growth and advancement within the Growth Marketing team?
- How does DEPT® foster a culture of innovation and pioneering, and what initiatives are in place to support this?
ASSUMPTION: Asking these questions will help candidates better understand DEPT®'s culture, values, and approach to social media marketing, as well as the specific requirements and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through DEPT®'s careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Include examples of your previous social media campaigns and their outcomes
- Prepare for interview questions that focus on your ability to manage multiple clients and projects, as well as your understanding of current social media trends
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
