📌 Core Information
🔹 Job Title: Senior Social Media Manager (m/w/d)
🔹 Company: Allianz
🔹 Location: Unterföhring (bei München), DE, 85774
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies for Allianz Germany across various platforms
- Managing social media platforms, analyzing performance, and collaborating with internal and external partners
- Working in an agile environment with regular planning, reviews, and retrospectives
- Contributing to a diverse and inclusive team that values user centricity and data-driven decision making
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to succeed in the fast-paced social media landscape. The ideal candidate will have experience working in a complex organization or agency with a focus on the financial or insurance industry.
📋 Key Responsibilities
✅ Developing and implementing social media strategies for Allianz Germany across relevant platforms (Instagram, LinkedIn, TikTok, Facebook, YouTube, etc.)
✅ Developing and integrating the concrete (Social Media) Year-Round communication along the entire communication funnel (KPIs such as brand perception, relevant set, first choice, and NPS)
✅ Managing and further developing central social media platforms, the social media management system for Allianz representatives, and relevant KPI systems
✅ Planning and executing concrete measures with product owners and the Allianz sales team, as well as other stakeholders
✅ Preparing and accompanying social media shoots and content productions with external service providers
✅ Analyzing and evaluating organic social media performance and campaign performance, and deriving data-driven recommendations
✅ Working in an agile environment with regular planning, reviews, and retrospectives
ASSUMPTION: The role involves a high degree of collaboration with various internal and external partners, requiring strong communication and stakeholder management skills.
🎯 Required Qualifications
Education: Completed degree or equivalent practical experience in digital and social media marketing
Experience: At least 5 years of experience in social media, digital communication, or digital marketing, ideally in a complex organization or agency with a focus on the financial or insurance industry
Required Skills:
- Excellent knowledge of the social media landscape, platform mechanics, and digital tools (e.g., Meta Business Manager, Google Analytics, Sprinklr, Hootsuite, etc.)
- Strong editorial skills, a sense for visual storytelling, and target group-oriented communication
- High analytical skills and experience in interpreting KPIs and developing data-driven strategies
- Excellent German and English language skills in writing and speaking
Preferred Skills:
- Experience working in a complex organization or agency with a focus on the financial or insurance industry
- Familiarity with agile methodologies and tools
ASSUMPTION: While not explicitly stated, experience with specific social media management tools and platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior role in marketing and communications in Germany, the estimated salary range is €70,000 - €90,000 per year.
Benefits:
- Health & Wellbeing: A company pension scheme, sports, and health offers, as well as prevention measures
- Attractive Compensation: Tariff-based special payments, company pension scheme, capital-forming benefits, and employee shares
- Time & Flexibility: Flexible working, hybrid, mobile, and on-site work options
- Career Development: Personal development plans and cross-functional and international experiences
Working Hours: Full-time position with standard working hours (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Allianz is a global leader in the insurance and financial services industry, operating in over 70 countries worldwide.
Company Size: Allianz is a large corporation with over 10,000 employees in its technology division alone, providing a wide range of career development opportunities.
Founded: Allianz was founded in 1890 and has since grown into one of the world's leading insurance and asset management companies.
Company Description:
- Allianz Technology is Allianz's global IT service provider, delivering IT solutions that drive the group's digitalization
- The company offers comprehensive end-to-end IT solutions for Allianz in the digital age, serving as the backbone of the organization
- Allianz Technology operates in over 20 countries worldwide, with a strong focus on innovation, optimization, and transformation
Company Specialties:
- IT infrastructure, applications, and services
- Digital transformation and innovation
- Customer experience and engagement
Company Website: Allianz Technology
ASSUMPTION: Allianz offers a dynamic and international work environment with a strong focus on digitalization and innovation.
📊 Role Analysis
Career Level: Senior level, with the opportunity to grow within the organization or take on leadership roles
Reporting Structure: The role reports directly to the head of the Social Marketing team and works closely with various internal and external partners
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work
Growth Opportunities:
- Career progression within the marketing and communications department or other areas of the business
- International assignments and cross-functional experiences
- Leadership and mentoring opportunities
ASSUMPTION: The role offers a high degree of autonomy and the opportunity to make a significant impact on the company's social media presence and overall marketing strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity
Office Location(s): Unterföhring (bei München), DE, 85774
Geographic Context:
- The office is located near Munich, Germany's third-largest city and a major economic hub
- The region offers a high quality of life, with a strong economy, vibrant culture, and numerous recreational opportunities
- The office is easily accessible by public transportation and has ample parking facilities
Work Schedule: Standard working hours (40 hours per week) with flexible arrangements possible
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and productivity, with a strong focus on employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the department head or another senior stakeholder
Key Assessment Areas:
- Strategic thinking and creativity in social media strategy development
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
- Cultural fit and alignment with Allianz's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Allianz's business and the social media landscape
- Prepare examples of your past social media campaigns and their outcomes
ATS Keywords: Social Media Strategy, Digital Marketing, Content Production, Data Analysis, KPI Interpretation, User Centricity, Visual Storytelling, Agile Methodologies, Stakeholder Management, Communication Skills, German Language, English Language
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, creativity, analytical skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Meta Business Manager, Hootsuite, Sprinklr)
- Analytics tools (e.g., Google Analytics)
- Project management tools (e.g., JIRA, Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Responsibility
- High performance
- Respect
- Integrity
- Vigilance
Work Style:
- Collaborative and agile
- Data-driven and innovative
- Target-oriented and results-focused
- Open and inclusive
Self-Assessment Questions:
- How do you align with Allianz's customer-centric approach to social media marketing?
- How do you ensure that your work is data-driven and informed by industry trends and best practices?
- How do you approach collaboration and stakeholder management in a dynamic and fast-paced environment?
ASSUMPTION: Allianz values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and creativity, which can be challenging in a fast-paced and ever-changing social media landscape
- The role involves managing multiple stakeholders and requires strong communication and project management skills
- The role may require occasional travel to attend industry events or meet with external partners
- The role is based in Germany, and candidates must be willing to work on-site or in a hybrid arrangement
ASSUMPTION: The role offers a unique opportunity to make a significant impact on Allianz's social media presence and overall marketing strategy, but it also comes with its own set of challenges and demands.
📈 Similar Roles Comparison
- This role is unique in its focus on social media strategy and management for a large, global insurance company
- Similar roles in other industries may have a different focus or scope, such as a specific product or brand
- Career progression in this role may lead to leadership or management positions within the marketing and communications department or other areas of the business
ASSUMPTION: The role offers a unique opportunity to gain experience in social media strategy and management for a large, global organization and to grow within the company.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch
- Analyzing and optimizing the performance of existing social media campaigns
- Managing a team of social media specialists to execute a large-scale social media event or campaign
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the role may involve, but they are not exhaustive or guaranteed.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for Allianz?
- What are the key priorities for this role in the first 90 days?
- How does the team collaborate and communicate with other departments and external partners?
- What opportunities are there for professional development and growth within the team or the organization?
- How does Allianz support work-life balance and employee well-being?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Allianz Technology careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past social media campaigns and their outcomes
- Follow up with the hiring manager or your recruiter after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
