📌 Core Information
🔹 Job Title: Senior Social Media Manager (m/w/d)
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time, Temporary (until end of 2027)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing target group-relevant communication measures and concepts for the PENNY brand
- Ensuring channel-specific content delivery to support the achievement of media KPIs
- Coordinating social media campaigns from strategic planning to operational implementation
- Working in a team environment with a focus on collaboration and mutual support
- Contributing to the overall success of the REWE Group's omnichannel marketing strategy
ASSUMPTION: This role is a temporary position to cover parental leave, with the possibility of extension based on business needs.
📋 Key Responsibilities
✅ Developing and implementing social media strategies for the PENNY brand
✅ Ensuring channel-specific content delivery to support the achievement of media KPIs
✅ Coordinating social media campaigns from strategic planning to operational implementation
✅ Managing and creating content (including influencer management) while adhering to advertising standards
✅ Establishing social media platform standards
✅ Developing and testing innovation and advertising effectiveness tests
ASSUMPTION: The role may require occasional weekend work or flexible hours to ensure campaign success.
🎯 Required Qualifications
Education: Completed degree in Marketing, Communication Sciences, or a comparable qualification
Experience: At least 5 years of professional experience in social media on the corporate side
Required Skills:
- Excellent communication skills
- Strong project management experience
- Passion for digital thinking and social media
- Presentation skills and flexibility
- Empathy and team collaboration skills
- Creativity and innovation
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of the German retail market
- Fluency in German and English
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the company's location and target market.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on industry standards for a mid-senior level marketing role in Germany)
Benefits:
- Attractive compensation package
- Vacation and Christmas bonus
- 30 days of vacation
- Financial benefits (e.g., company pension scheme, subsidies for in-house canteen, bicycle leasing benefits)
- Flexible working hours
- Structured onboarding and a supportive team environment
- Varied and responsible tasks
- Personal development opportunities
- Employee discounts (e.g., REWE, PENNY, toom Baumarkt, DERTOUR Group)
- Discounted public transport ticket
- Family-friendly policies
- Health promotion programs
- Corporate networks (e.g., LGBTIQ network "DITO - different together", women's network "f.ernetzt")
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees (REWE Group is one of the leading trade and tourism groups in Germany and Europe)
Founded: 1927 (as a cooperative organization)
Company Description:
- Operates various sales lines, including supermarkets, discounters, drugstores, DIY stores, convenience stores, e-commerce activities, and travel agencies
- Seeks passionate and innovative individuals to contribute to the transformation and future of trade and tourism
- Offers a broad range of occupations, career opportunities, and development possibilities
Company Specialties:
- Retail and consumer goods
- Tourism and travel
- E-commerce
- Marketing and communications
Company Website: karriere.rewe-group.com
ASSUMPTION: REWE Group is a large, established organization with a strong focus on employee development and work-life balance.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Paid Media team for the REWE Group's various business units, including PENNY
Work Arrangement: On-site, full-time position with flexible working hours
Growth Opportunities:
- Potential career progression within the marketing and communications department
- Possibility of taking on additional responsibilities or projects to expand skillset
- Opportunities to work on high-impact campaigns and initiatives
ASSUMPTION: As this is a temporary position, growth opportunities may be limited, but the role offers valuable experience and the chance to make a significant impact on the company's social media presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Cologne, North Rhine-Westphalia, Germany
Geographic Context:
- Cologne is the fourth-largest city in Germany, with a population of approximately 1 million people
- Known for its vibrant cultural scene, including museums, theaters, and music events
- Offers a high quality of life with numerous parks, green spaces, and recreational opportunities
- Well-connected by public transportation, with an international airport nearby
Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of occasional weekend work
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on team collaboration and mutual support.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Communication skills and presentation abilities
- Project management experience and organizational skills
- Digital thinking and social media expertise
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful social media campaigns or projects you've managed
- Be ready to discuss your approach to social media strategy, content creation, and project management
- Research the company and its social media presence to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Social Media Management, Content Strategy, Project Management, Communication Skills, Digital Marketing, Influencer Management, KPI Monitoring, Reporting, Trend Identification, Empathy, Flexibility, Presentation Skills, Creativity, Team Collaboration, Innovation Testing
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
ASSUMPTION: The specific tools and technologies required may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Passion and innovation
- Collaboration and mutual support
- Reliability and sustainability
- Customer focus and quality
- Diversity and inclusion
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Focused on results and continuous improvement
- Adaptable and open to change
- Supportive and inclusive work environment
Self-Assessment Questions:
- Do you share REWE Group's passion for innovation and continuous improvement?
- Are you comfortable working in a dynamic, team-oriented environment?
- Do you thrive in a fast-paced, results-driven atmosphere?
- Are you committed to delivering high-quality work and supporting your colleagues?
- Do you embrace diversity and inclusion in your personal and professional life?
ASSUMPTION: REWE Group values employees who are passionate, innovative, and committed to delivering high-quality work in a collaborative and inclusive environment.
⚠️ Potential Challenges
- Occasional weekend work or flexible hours may be required to ensure campaign success
- The role may involve managing multiple projects and deadlines simultaneously
- Working in a large organization may present bureaucracy or slower decision-making processes
- The role is temporary, with the possibility of extension based on business needs
ASSUMPTION: These challenges can be managed effectively by maintaining a strong focus on organization, prioritization, and communication with team members and stakeholders.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers the opportunity to work on high-impact campaigns for a large, established retail organization
- Industry-specific context: The retail industry is competitive and fast-paced, with a strong focus on customer engagement and brand awareness
- Career path comparison: This role can serve as a stepping stone to more senior positions within the marketing and communications department or other areas of the business
ASSUMPTION: This role offers valuable experience and the chance to make a significant impact on the company's social media presence and overall marketing strategy.
📝 Sample Projects
- Developing and implementing a social media strategy for a major product launch or promotional campaign
- Managing influencer partnerships and content creation for a seasonal marketing initiative
- Analyzing social media performance data to optimize content and improve KPIs
- Coordinating a social media crisis management plan in response to a negative event or issue
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Social Media Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role fit into the overall marketing and communications strategy for PENNY and the REWE Group?
- What opportunities are there for professional development and growth within the department or the company as a whole?
- How does the company support work-life balance for its employees, particularly in this role?
- What is the team's approach to collaboration and decision-making, and how can I contribute to this dynamic?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful social media campaigns or projects you've managed
- Research the company and its social media presence to demonstrate your enthusiasm and understanding of the brand
- Follow up with the company after submitting your application, if you haven't heard back within two weeks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
