📌 Core Information
🔹 Job Title: Senior Social Media Manager (m/w/d)
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing zielgruppenrelevante Kommunikationsmaßnahmen and -konzepte for the PENNY brand
- Ensuring kanalspezifische Content-Bereitstellung to optimize media KPIs
- Long-term management of social media projects and campaigns from strategic planning to operational implementation
- Development of social media content strategy and coordination of content creation (including influencers)
- Establishment of social media platform standards and innovation testing
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Develop and implement social media strategies for the PENNY brand
✅ Ensure channel-specific content delivery to optimize media KPIs
✅ Manage social media projects and campaigns from strategic planning to operational implementation
✅ Coordinate content creation (including influencers) and ensure compliance with advertising standards
✅ Establish social media platform standards and conduct innovation testing
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Completed degree in Marketing, Communication Sciences, or a comparable qualification
Experience: At least 5 years of professional experience in social media management on the corporate side
Required Skills:
- Excellent communication skills and presentation abilities
- Strong project management experience
- Proven expertise in social media platforms and trends
- Fluency in German (C2 level)
Preferred Skills:
- Experience in the retail industry
- Fluency in English (C1 level)
ASSUMPTION: Candidates should have a strong passion for digital trends and a willingness to continuously learn and adapt in a rapidly evolving field.
💰 Compensation & Benefits
Salary Range: €55,000 - €65,000 per year (based on industry standards for a mid-senior level role in the retail industry in Germany)
Benefits:
- Attractive compensation package
- Vacation and Christmas bonus
- 30 days of vacation
- Financial benefits (company pension scheme, subsidies for in-house canteen, bicycle leasing benefits)
- Flexible working hours
- Structured onboarding and supportive team environment
- Varied and responsible tasks
- Personal development opportunities (internal seminars and online trainings)
- Employee discounts (REWE, PENNY, toom Baumarkt, DERTOUR Group)
- Discounted public transport ticket (GermanyTicket)
- Family-friendly policies (flexible working hours, childcare support, etc.)
- Health promotion programs (internal sports and health courses)
- Corporate networks (DITO, f.ernetzt)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in the retail industry in Germany. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees (REWE Group is one of the leading trade and tourism groups in Germany and Europe)
Founded: 1927 (as a cooperative organization)
Company Description:
- REWE Group operates in various sales lines, including supermarkets, consumer stores, discounters, drugstores, DIY stores, convenience stores, e-commerce activities, and travel agencies
- The company employs around 380,000 employees across 21 European countries
- REWE Group seeks passionate individuals who are ready to drive innovation and contribute to the transformation and future of trade and tourism
Company Specialties:
- Retail and consumer goods
- E-commerce and online services
- Travel and tourism
- Wholesale activities (Lekkerland Group)
Company Website: www.rewe-group.com
ASSUMPTION: REWE Group offers a broad range of occupations, career opportunities, and development possibilities, as well as attractive benefits in various areas.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Paid Media (PENNY)
Work Arrangement: On-site (full-time, temporary position)
Growth Opportunities:
- Potential career progression within the Paid Media team or other departments within REWE Group
- Opportunities to gain experience in various aspects of social media management and marketing
- Possibility to work on high-impact projects and campaigns for a well-known retail brand
ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic and fast-paced environment, working on high-impact projects for a leading retail brand.
🌍 Location & Work Environment
Office Type: Modern office space with collaborative work areas and meeting rooms
Office Location(s): Cologne, North Rhine-Westphalia, Germany
Geographic Context:
- Cologne is the largest city in the German federal state of North Rhine-Westphalia and the fourth-most populous city in Germany
- The city is known for its vibrant cultural scene, historic architecture, and diverse culinary offerings
- Cologne is an important economic hub for the German retail industry
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The work environment at REWE Group is collaborative, dynamic, and focused on driving innovation and results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and job offer
Key Assessment Areas:
- Communication skills and presentation abilities
- Project management experience and skills
- Expertise in social media platforms and trends
- Cultural fit and alignment with REWE Group's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous social media campaigns and their outcomes
- Research REWE Group and the PENNY brand to demonstrate your understanding of the company and its products
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Social Media Management, Paid Media, PENNY, REWE Group, Marketing, Project Management, Influencer Marketing, Content Strategy, Media KPIs
ASSUMPTION: The application process at REWE Group is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Social media analytics and reporting tools (e.g., Hootsuite Insights, Sprout Social, Buffer)
ASSUMPTION: Candidates should be comfortable using various social media platforms, project management tools, and analytics software.
👔 Cultural Fit Considerations
Company Values:
- Passion for innovation and continuous improvement
- Collaboration and teamwork
- Customer-centricity and a strong focus on customer satisfaction
- Responsibility and sustainability
Work Style:
- Dynamic and fast-paced environment
- Strong focus on results and performance
- Opportunities for professional growth and development
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you have a strong passion for digital trends and a willingness to continuously learn and adapt in a rapidly evolving field?
- Are you comfortable working in a dynamic and fast-paced environment, managing multiple projects and deadlines?
- Do you thrive in a collaborative and supportive team culture, and are you able to work effectively with diverse stakeholders?
ASSUMPTION: Candidates should be able to demonstrate their alignment with REWE Group's values and work style, as well as their ability to thrive in a dynamic and fast-paced environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the latest trends and algorithm changes in social media platforms
- Balancing strategic planning with day-to-day operational tasks
- Working with external influencers and agencies
- Adapting to the unique needs and preferences of the PENNY brand and its target audience
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to manage multiple priorities and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Paid Media Specialist position in the retail industry, with a focus on brand management and campaign development
- However, this role offers the unique opportunity to work on high-impact projects for a well-known retail brand and gain experience in a dynamic and fast-paced environment
- Career progression in this role may lead to opportunities in other departments within REWE Group or the broader retail industry
ASSUMPTION: Candidates should consider this role as an opportunity to gain valuable experience and advance their career in the retail industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line for PENNY
- Managing influencer partnerships to promote PENNY's sustainability initiatives
- Creating and implementing a content strategy to improve engagement and reach for PENNY's social media channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for PENNY, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the Paid Media team or other departments within REWE Group?
- How does REWE Group support work-life balance, and what resources are available to employees to maintain a healthy work-life equilibrium?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, as well as their potential fit and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous social media campaigns and their outcomes
- Research REWE Group and the PENNY brand to demonstrate your understanding of the company and its products
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
