📌 Core Information
🔹 Job Title: Senior Social Media Manager (m/w/d)
🔹 Company: DocMorris
🔹 Location: Berlin, Germany (with remote flexibility)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Strategic management and development of social media channels for DocMorris brands
- Creation and implementation of organic social media campaigns focused on reach, fan growth, and engagement
- Editorial planning and content creation for social media platforms
- Collaboration with internal and external stakeholders, including design, performance marketing, and influencer agencies
- Monitoring and reporting on campaign performance and social media metrics
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in social media management and a deep understanding of the German market.
📋 Key Responsibilities
✅ Strategic redesign and further development of social media channels for DocMorris brands
✅ Creation and implementation of organic social media campaigns with a focus on reach, fan growth, and engagement
✅ Editorial planning and content creation for social media platforms
✅ Briefing and collaboration with internal and external stakeholders, including design, social media, and influencer agencies
✅ Monitoring and reporting on campaign performance and social media metrics
✅ Community management
ASSUMPTION: The role involves a mix of strategic planning, creative content development, and analytical reporting. Strong project management skills are essential to balance these responsibilities effectively.
🎯 Required Qualifications
Education: Completed degree in Marketing, Business Administration, Communication Sciences, or a comparable field
Experience: At least 5 years of practical experience in social media management in a dynamic and agile environment
Required Skills:
- Proven expertise in social media management and campaign development
- Excellent communication and creative skills
- Strong analytical skills and proficiency in MS Office (Excel, Word, Outlook, etc.)
- Fluency in German and English (written and spoken)
- Experience with social media tools
Preferred Skills:
- Experience in the healthcare or e-commerce industry
- Knowledge of SEO best practices
- Familiarity with the German healthcare market
ASSUMPTION: While a degree in a relevant field is required, the company values practical experience and demonstrated skills over formal qualifications. Candidates with a strong portfolio and relevant work experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior role in Germany)
Benefits:
- Flexible working hours
- Part-time work options
- Telecommuting
- Company pension scheme
- Disability insurance
- Travel cost reimbursement
- Discounted employee shares
Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a senior social media manager role in Germany. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DocMorris is a leading online pharmacy and health marketplace, operating in several European countries. The company is known for its innovative approach to healthcare and its strong focus on customer experience.
Company Size: DocMorris has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: DocMorris was founded in 1999 and has since grown into a major player in the European healthcare market.
Company Description:
- DocMorris is a leading company in the fields of online pharmacy, marketplace, and professional healthcare services
- The company's purpose is to deliver the most effective and empathetic healthcare imaginable to everyone, anytime, and anywhere, with just one click
- DocMorris has established a strong presence with trusted brands across Europe, operating Germany's largest online pharmacy and leading the marketplace for health and personal care products in Southern Europe
Company Specialties:
- ISO 9001:2000 TÜV certified mail order pharmacy
Company Website: https://corporate.docmorris.com/en/
ASSUMPTION: DocMorris is a well-established company with a strong focus on innovation and customer experience. The company's size and industry provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior (management level)
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid (with remote flexibility) - a mix of on-site work at the Berlin office and remote work
Growth Opportunities:
- Potential career progression into a management or leadership role within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to develop skills in strategic planning, campaign management, and team leadership
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Berlin, Germany (with remote flexibility)
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The hybrid work arrangement and flexible scheduling provide a good work-life balance and enable employees to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar position
- Job offer and onboarding
Key Assessment Areas:
- Candidates' strategic thinking and creative problem-solving skills
- Communication and presentation skills
- Analytical skills and data-driven decision-making abilities
- Cultural fit and alignment with DocMorris' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media campaign successes and the strategies you used to achieve them
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
- Research DocMorris' company culture and values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: Social Media Management, Campaign Development, Content Creation, Community Management, Stakeholder Management, SEO, MS Office, German Language, English Language
ASSUMPTION: The application process is designed to assess candidates' strategic thinking, creativity, and cultural fit. Successful candidates will demonstrate a strong understanding of social media management and a passion for driving results.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
ASSUMPTION: The tools and technologies required for this role are standard in the social media management industry. Candidates should have experience with relevant platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers at the heart of everything we do
- Innovation: Embracing change and continuous improvement
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and transparency in all our actions
- Empowerment: Encouraging initiative and personal growth
Work Style:
- Dynamic and fast-paced, with a focus on results and performance
- Collaborative and team-oriented, with a strong emphasis on cross-functional cooperation
- Flexible and adaptable, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- How do you align with DocMorris' customer-centric approach, and how have you demonstrated this in your previous roles?
- How do you approach innovation and continuous improvement in your work, and what examples can you provide from your past experiences?
- How do you collaborate effectively with internal and external stakeholders, and what strategies do you use to manage conflicting priorities or perspectives?
ASSUMPTION: DocMorris values candidates who demonstrate a strong cultural fit with the company's values and work style. Successful candidates will be able to articulate their alignment with the company's mission and values and provide specific examples of how they have demonstrated these qualities in their past experiences.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and best practices in social media management, which is a rapidly evolving field
- Balancing the need for creativity and innovation with the need for consistent branding and messaging
- Working with a diverse range of internal and external stakeholders, each with their own priorities and expectations
ASSUMPTION: These challenges are inherent to the role of a senior social media manager and can be overcome with strong project management skills, a deep understanding of the industry, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on digital and social media channels, as well as a deep understanding of the online healthcare market
- Compared to other senior social media manager roles, this position offers a unique opportunity to work for a leading online pharmacy and health marketplace, with a strong focus on innovation and customer experience
- Career progression in this role may lead to management or leadership positions within the marketing department or the broader organization
ASSUMPTION: This role offers a unique combination of strategic planning, creative content development, and analytical reporting, with a strong focus on the online healthcare market. Candidates with relevant experience in the industry will find this role particularly appealing.
📝 Sample Projects
- Developing and implementing a social media campaign to increase brand awareness and engagement among German healthcare consumers
- Creating and executing a content strategy to educate and inform target audiences about DocMorris' products and services
- Managing a team of social media specialists to deliver high-quality content and campaigns that drive results
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role, as well as the importance of collaboration and teamwork in delivering successful social media campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to social media management and how this role fits into the broader marketing strategy?
- How does the company measure the success of social media campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does the company support work-life balance and employee well-being, particularly for remote or hybrid workers?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the day-to-day work environment?
ASSUMPTION: These questions are designed to help candidates better understand the company's culture, values, and approach to social media management. Successful candidates will demonstrate a strong understanding of the role and a genuine interest in the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media campaign successes
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
- Research DocMorris' company culture and values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
