📌 Core Information
🔹 Job Title: Senior Social Media Manager (m/w/d)
🔹 Company: Allianz Insurance
🔹 Location: Unterföhring (bei München), Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies for Allianz Germany across various platforms
- Managing platform operations, editorial planning, and analyzing social media performance
- Collaborating with internal and external stakeholders to create engaging content
- Working in an agile environment with regular planning, reviews, and retrospectives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in the dynamic social media landscape and the complex Allianz environment.
📋 Key Responsibilities
✅ Developing and implementing social media strategies for the Allianz group and its representations in Germany
✅ Managing and further developing the central social media platforms, the social media management system for Allianz representations, and relevant KPI systems
✅ Planning and executing concrete social media measures in collaboration with product managers, sales, and other stakeholders
✅ Preparing and accompanying social media shoots and content productions for social-first moving-image content with external service providers
✅ Analyzing and evaluating organic social media performance and campaign performance, and deriving data-driven recommendations
✅ Working in sprints and collaborating with internal and external partners in regular planning, review, and retrospective meetings
ASSUMPTION: This role requires a high level of self-organization, strong project management skills, and the ability to work effectively in a team and with various stakeholders.
🎯 Required Qualifications
Education: A completed degree or equivalent practical experience in digital and social media marketing
Experience: At least 5 years of relevant experience in social media, digital communication, or digital marketing, preferably in a complex corporate environment or an agency focusing on the financial or insurance sector
Required Skills:
- Excellent knowledge of the social media landscape, platform mechanics, and digital tools (e.g., Meta Business Manager, Google Analytics, Sprinklr, Hootsuite, etc.)
- Strong analytical skills and experience in interpreting KPIs and developing data-driven strategies
- Excellent editorial skills, a sense for visual storytelling, and target-group-oriented communication
- Very good German and English language skills in speaking and writing
Preferred Skills:
- Experience in the insurance or financial sector
- Knowledge of agile methodologies
ASSUMPTION: Candidates with a strong background in social media management, data analysis, and stakeholder communication will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market standards for the role and location)
Benefits:
- Attractive benefits package, including pension plans, health insurance, and employee discounts
- Flexible working hours and remote work options
- Opportunities for professional development and training
Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Allianz is a leading global financial services provider, offering insurance, asset management, and retirement solutions to customers in over 70 countries
Company Size: Allianz has over 140,000 employees worldwide, providing a large and diverse work environment
Founded: Allianz was founded in 1890 and has a long history in the financial services industry
Company Description:
- Allianz is committed to sustainability and responsible business practices
- The company offers a range of insurance and financial products to both private and corporate customers
- Allianz is a global brand with a strong presence in Europe, Asia, and the Americas
Company Specialties:
- Property and casualty insurance
- Life and health insurance
- Asset management and investment solutions
Company Website: www.allianz.com
ASSUMPTION: Allianz's size and global presence offer employees opportunities for career growth and international exposure. The company's commitment to sustainability and responsible business practices creates a positive work environment.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career progression within the marketing department or the broader Allianz organization
Reporting Structure: The Senior Social Media Manager reports directly to the Head of Social Marketing and works closely with various internal and external stakeholders
Work Arrangement: This role is primarily on-site, with some flexibility for remote work and flexible hours
Growth Opportunities:
- Progression to a leadership role within the social media team or the broader marketing department
- Expansion into other areas of digital marketing or communications within Allianz
- International assignments or roles within the global Allianz organization
ASSUMPTION: Successful candidates will have the opportunity to grow within the organization, taking on more responsibilities and leadership roles as they develop their skills and demonstrate their value to the company.
🌍 Location & Work Environment
Office Type: The Allianz headquarters in Unterföhring (near Munich) offers a modern and collaborative work environment with state-of-the-art facilities
Office Location(s): Allianz headquarters, Unterföhring (near Munich), Germany
Geographic Context:
- Munich is the third-largest city in Germany and the capital of the state of Bavaria
- The city is known for its vibrant culture, rich history, and high quality of life
- Munich is an important economic hub for the financial services, technology, and automotive industries
Work Schedule: The work schedule is primarily Monday to Friday, with some flexibility for remote work and flexible hours
ASSUMPTION: The modern and collaborative work environment at Allianz's headquarters, combined with the vibrant culture and high quality of life in Munich, creates an attractive work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Social Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
- Cultural fit and alignment with Allianz's values
Application Tips:
- Highlight relevant experience and achievements in social media management, data analysis, and stakeholder communication
- Tailor your resume and cover letter to emphasize your fit for the role and Allianz's values
- Prepare examples of your work and be ready to discuss your approach to social media strategy, content creation, and performance analysis
ATS Keywords: Social Media Strategy, Digital Marketing, Data Analysis, Stakeholder Management, Agile Methodologies, German Language, English Language, Insurance Industry, Allianz
ASSUMPTION: The application process at Allianz is designed to assess candidates' skills, experience, and cultural fit for the role and the organization. Successful candidates will demonstrate a strong strategic mindset, excellent communication skills, and a passion for social media and digital marketing.
🛠️ Tools & Technologies
- Meta Business Manager
- Google Analytics
- Sprinklr
- Hootsuite
- Social media platforms (Instagram, LinkedIn, TikTok, Facebook, YouTube, etc.)
ASSUMPTION: Candidates should have experience with relevant social media management tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Responsibility
- Respect
- Integrity
- Reliability
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Results-oriented and proactive
Self-Assessment Questions:
- Do I have a strong strategic mindset and the ability to develop and implement data-driven social media strategies?
- Am I an effective communicator and collaborator, able to work with various stakeholders to create engaging content?
- Do I thrive in an agile environment and enjoy working in sprints with regular planning, review, and retrospective meetings?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Allianz's values and work style, as well as a passion for social media and digital marketing.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the social media landscape requires constant learning and adaptation
- The role involves managing multiple stakeholders and balancing their priorities and expectations
- The need to balance strategic thinking with day-to-day operational tasks and content creation
- The requirement to work in an agile environment with regular planning, review, and retrospective meetings may be challenging for candidates who prefer a more structured or linear work environment
ASSUMPTION: Successful candidates will be able to navigate the dynamic social media landscape, manage multiple stakeholders effectively, and thrive in an agile work environment.
📈 Similar Roles Comparison
- This role is similar to other senior social media manager positions in the financial services or insurance industries, but may have a broader scope and require more strategic thinking due to the complex Allianz environment
- Compared to other marketing roles within Allianz, this position has a stronger focus on social media and digital channels, as well as data-driven decision-making
- Career progression in this role may involve moving into a leadership position within the social media team or expanding into other areas of digital marketing or communications within Allianz
ASSUMPTION: Candidates should consider the unique aspects of this role within the broader Allianz organization and the financial services industry when evaluating their fit and career prospects.
📝 Sample Projects
- Developing and implementing a social media strategy for a new insurance product launch, including content creation, platform management, and performance analysis
- Managing a social media crisis communication plan and executing it in response to a real-world event or issue
- Conducting a comprehensive audit of Allianz's social media presence and developing recommendations for improvement based on data-driven insights
ASSUMPTION: These sample projects illustrate the strategic, operational, and analytical aspects of the Senior Social Media Manager role at Allianz.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Social Marketing team and how this role fits into the broader Allianz organization?
- How does Allianz support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the social media team in the coming months or years, and how can this role contribute to addressing them?
- How does Allianz measure the success of its social media efforts, and how can this role help improve those metrics and drive business results?
- What is the work-life balance like for employees in this role, and how does Allianz support work-life balance initiatives?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the broader Allianz organization, as well as assess their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Allianz careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work and be ready to discuss your approach to social media strategy, content creation, and performance analysis
- Follow up with the hiring manager or HR contact within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
