(Senior) Social Media Manager (m/w/d) - Remote

📌 Core Information

🔹 Job Title: (Senior) Social Media Manager (m/w/d) - Remote

🔹 Company: ZEP GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational development of ZEP's social media presence, with a focus on LinkedIn
• Collaboration with the CEO and marketing team to enhance visibility and positioning
• Content creation and thought leadership for the company's leadership
• Testing of new formats and platforms, with a focus on TikTok and YouTube
• Active contribution to the company's marketing strategy

ASSUMPTION: The role requires a strong understanding of B2B marketing and LinkedIn platform dynamics, as well as a hands-on mentality and proficiency with creative content tools.

📋 Key Responsibilities

✅ Develop and manage the organic social media strategy, with a focus on LinkedIn and Meta, and future expansion to TikTok and YouTube

✅ Collaborate closely with the CEO and marketing team to enhance visibility and positioning

✅ Conceptualize, produce, and publish content, including video, text, and visuals

✅ Test new formats and platforms, analyze results, and develop best practices

✅ Actively contribute ideas to the company's marketing strategy and collaborate with other teams

ASSUMPTION: The role may require occasional travel for team meetings or events, although this is not specified in the job description.

🎯 Required Qualifications

Education: Not specified, but relevant degree or certification in marketing, communications, or a related field would be beneficial

Experience: 3-5 years of experience in social media, with a focus on B2B/SaaS and LinkedIn platform dynamics

Required Skills:

• Proven experience in social media management, with a focus on LinkedIn and B2B marketing
• Strong understanding of platform logics and personal branding
• Ability to create engaging content and tell stories that resonate with a B2B audience
• Hands-on mentality and proficiency with creative content tools
• Fluency in German (C2 level)

Preferred Skills:

• Experience in a similar role within the software development industry
• Familiarity with TikTok and YouTube for business
• Knowledge of SEO and content marketing

ASSUMPTION: While not explicitly stated, a background in business administration (BWL) could be beneficial for understanding the target audience and contributing to the company's marketing strategy.

💰 Compensation & Benefits

Salary Range: €50,000 - €60,000 per year (based on industry standards for a senior social media manager role in Germany)

Benefits:

• 30 days of vacation
• Unlimited employment contracts
• Remote-first company, with the option to work from anywhere in Germany
• Support for home office setup
• Opportunities for freedom, participation, and growth within a startup environment
• Flexible working hours, with no core working hours
• Choice of Windows or Mac devices
• 50 EUR monthly voucher for various benefits or Urban Sports membership
• Open team and results-oriented culture
• Regular workshops, team meals, and events for team building
• Individual retirement plans

Working Hours: Full-time (40 hours per week), with flexible hours and no core working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior social media manager role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software development, with a focus on cloud software, time tracking, and project management

Company Size: Small (11-50 employees), which offers a dynamic and agile work environment

Founded: 2000, with over 20 years of experience in the market

Company Description:

• ZEP offers a modular SaaS product for digital time recording and much more, including project-based time recording, travel expense accounting, holiday, overtime, and absence management, invoicing, project management, project controlling, and accounting exports
• The company is compatible with various solutions such as Personio, Salesforce, Hubspot, DATEV, Lexware, and many more
• ZEP harmonizes with your IT and offers solutions for a wide range of needs

Company Specialties:

• Cloud-Software
• Zeiterfassung
• Reisekostenabrechnung
• Faktura
• Projektmanagement
• Projekt-Controlling
• Projektorientierte Zeiterfassung
• Arbeitszeiterfassung
• Ticket-System
• Angebotserstellung
• Time Tracking
• and SaaS

Company Website: https://www.zep.de

ASSUMPTION: ZEP GmbH is a well-established company in the software development industry, with a strong focus on cloud software and time tracking solutions. The company offers a range of services and is compatible with various other solutions, making it a versatile and valuable tool for businesses.

📊 Role Analysis

Career Level: Senior, with the opportunity to manage and develop the company's social media presence and contribute to the marketing strategy

Reporting Structure: The role reports directly to the CEO and works closely with the marketing team

Work Arrangement: Remote, with the option to work from anywhere in Germany

Growth Opportunities:

• The role offers the opportunity to develop and manage the company's social media presence, with a focus on LinkedIn and other platforms
• The position allows for active contribution to the company's marketing strategy and collaboration with other teams
• The company's remote-first culture and flexible working hours provide opportunities for personal and professional growth

ASSUMPTION: The role offers significant growth opportunities, both in terms of career development and personal growth, within a dynamic and agile work environment.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A (remote work)

Geographic Context:

• Germany is the primary location for this role, with the option to work from anywhere in the country
• The company is headquartered in Ditzingen, Baden-Württemberg, but does not require employees to be based there
• The remote-first culture allows for a flexible and independent work environment

Work Schedule: Full-time (40 hours per week), with flexible hours and no core working hours

ASSUMPTION: The remote work environment offers a high degree of flexibility and independence, allowing employees to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the CEO and/or marketing team
• Final decision and job offer

Key Assessment Areas:

• Social media management skills and experience
• Understanding of B2B marketing and LinkedIn platform dynamics
• Creativity and storytelling abilities
• Hands-on mentality and proficiency with creative content tools
• Fluency in German (C2 level)

Application Tips:

• Highlight relevant experience in social media management, with a focus on LinkedIn and B2B marketing
• Demonstrate a strong understanding of platform logics and personal branding
• Showcase creativity and storytelling abilities through examples of previous work
• Emphasize a hands-on mentality and proficiency with creative content tools
• Include a cover letter that explains why you are interested in the role and how you can contribute to the company's marketing strategy

ATS Keywords: Social Media Strategy, B2B Storytelling, Content Creation, Thought Leadership, Video Production, Data Analysis, Marketing Strategy, Personal Branding, Hands-On Mentality, Creative Tools, Storytelling, Independent Work

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. However, the typical process outlined above provides a general overview of what to expect.

🛠️ Tools & Technologies

• LinkedIn (primary platform)
• Meta (Facebook and Instagram)
• TikTok (future expansion)
• YouTube (future expansion)
• Creative content tools (Canva, CapCut, Descript)
• Project management and collaboration tools (not specified)

ASSUMPTION: The role may require the use of additional tools and technologies, depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Open team and results-oriented culture
• Opportunities for freedom, participation, and growth
• Flexibility and independence

Work Style:

• Remote-first, with a focus on results and outcomes rather than hours worked
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Dynamic and agile, with a willingness to adapt and innovate

Self-Assessment Questions:

• Do you thrive in a remote, independent work environment?
• Are you comfortable working with a team to develop and execute social media strategies?
• Do you have a strong understanding of B2B marketing and LinkedIn platform dynamics?
• Are you creative and able to tell engaging stories that resonate with a B2B audience?
• Do you have a hands-on mentality and proficiency with creative content tools?

ASSUMPTION: Cultural fit is an important consideration for this role, as the company values an open team and results-oriented culture, with a focus on opportunities for freedom, participation, and growth.

⚠️ Potential Challenges

• The role may require occasional travel for team meetings or events, which could be a challenge for some remote workers
• The company is a small, agile startup, which may present challenges in terms of resources and support compared to larger organizations
• The role requires a strong understanding of B2B marketing and LinkedIn platform dynamics, which may be a challenge for candidates with limited experience in these areas
• The company is headquartered in Germany, which may present language and cultural challenges for non-German speaking candidates

ASSUMPTION: While the role offers significant opportunities for growth and development, there may be some challenges associated with working in a small, agile startup environment and managing the company's social media presence in a highly competitive market.

📈 Similar Roles Comparison

• This role is similar to a Senior Social Media Manager role, with a focus on LinkedIn and other B2B platforms
• However, the role at ZEP GmbH offers the opportunity to work remotely from anywhere in Germany, with a high degree of flexibility and independence
• Compared to other roles in the software development industry, this position offers a unique blend of strategic and operational responsibilities, with a focus on thought leadership and content creation

ASSUMPTION: While this role is similar to other Senior Social Media Manager positions, it offers unique opportunities for growth and development within a dynamic and agile work environment.

📝 Sample Projects

• Developing and executing a social media strategy for ZEP GmbH, with a focus on LinkedIn and other B2B platforms
• Creating engaging content and thought leadership pieces for the company's leadership
• Testing new formats and platforms, such as TikTok and YouTube, to expand the company's social media presence

ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with the role. The actual projects and tasks may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media presence and how this role fits into the overall marketing strategy?
• How does the company support remote workers and foster a collaborative work environment?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company approach thought leadership and content creation for its leadership?
• What opportunities are there for growth and development within the company, and how does this role contribute to those opportunities?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the work environment. The actual questions asked during the interview may vary depending on the candidate's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant experience in social media management, with a focus on LinkedIn and B2B marketing
• Demonstrate a strong understanding of platform logics and personal branding
• Showcase creativity and storytelling abilities through examples of previous work
• Emphasize a hands-on mentality and proficiency with creative content tools
• Include a cover letter that explains why you are interested in the role and how you can contribute to the company's marketing strategy
• Follow up with the company one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.