📌 Core Information
🔹 Job Title: Senior Social Media Manager - Men’s
🔹 Company: Nutrafol
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Leading social media strategy for Nutrafol Men’s brand
- Content creation and visual storytelling
- Social media analytics and reporting
- Community management and engagement
- Cross-functional collaboration with PR, Influencer Marketing, CX, and Creative teams
ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of male-focused social media trends and a passion for the health and wellness space.
📋 Key Responsibilities
✅ Lead the refinement and execution of Nutrafol Men’s social media strategy, primarily on TikTok and Instagram, to drive brand awareness, increase engagement, and scale communities
✅ Continuously research target male audience and understand what works and doesn’t for men on social media
✅ Manage, organize, and strategize spend of a monthly budget to help achieve goals
✅ Develop monthly content calendars and edit content to meet brand initiatives, standards, and guidelines
✅ Brainstorm and brief concepts for execution in social media channels against varying measurable objectives
✅ Manage day-to-day posting to social channels, including weekends
✅ Weekly and monthly reporting and campaign measurement
✅ Source content creators and thought leaders to join the community and collaborate with
✅ Stay up to date on platform trends and create videos featuring yourself, products, or team members
✅ Collaborate cross-functionally to support all marketing efforts and manage social partnerships with like-minded brands and personalities
✅ Liaise directly with CX/Customer Reputation Coordinator to address community comments and customer service related questions
✅ Continuously monitor and manage Nutrafol’s social community through timely responses to customer/fan messages in the Nutrafol brand voice
✅ Bring new, innovative, creative, strategic ideas to the table that will help stand out amongst competitors and hit KPI goals
ASSUMPTION: This role requires a high level of self-motivation, creativity, and the ability to thrive in a fast-paced, high-growth company environment.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 5-7+ years of relevant social media experience; preferably a mix of brand and agency experience
Required Skills:
- Strong passion and understanding of social media management
- Experience in content creation and visual storytelling
- Social media analytics and reporting
- Scaling followers and engagement
- Community management
- Experience working with and negotiating with content creators and influencers
- Highly strategic with a deep understanding of what drives engagement and follower growth
- Strong copywriter with the ability to repurpose marketing materials and communicate effectively for each owned channel
- Familiarity with social analytics and planning tools (e.g., Dash Hudson, Hootsuite)
- Live and breathe all things social media, with a deep understanding of trends and best practices
- Ability to thrive in a high growth company and fast-paced culture
- Strong attention to detail, effective time and project management skills
- Strong interpersonal skills with the ability to establish effective relationships with all levels within the company
Preferred Skills:
- Interest and passion for the health and wellness space, and experience working with male-focused direct-to-consumer lifestyle brands
- Highly creative and self-motivated, with strong conceptual and decision-making skills
ASSUMPTION: Candidates with a proven track record in social media management and a strong understanding of male-focused brands will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 USD per year
Benefits:
- Fully remote work experience
- Comprehensive medical, dental, and vision package
- 401K with 50% match
- Quarterly bonus program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness program
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final compensation package may include additional perks and benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Nutrafol operates in the health and wellness industry, focusing on hair wellness and natural, science-backed formulas for hair growth.
Company Size: Nutrafol is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Nutrafol was founded with a mission to help people grow into the best version of themselves by providing natural, science-backed solutions for hair growth and wellness.
Company Description:
- Nutrafol is a growing company dedicated to helping people grow into the best version of themselves
- As pioneers of hair wellness, Nutrafol creates natural, science-backed formulas for hair growth and provides support for people at every step of their hair journey
- Nutrafol’s multi-factorial approach targets root causes of hair thinning using a patented blend of botanicals and never settles, continuously challenging existing treatments and methodologies to advance the frontier of hair science
Company Specialties:
- Health
- Wellness
- Natural Science
- Hair Growth
Company Website: http://www.nutrafol.com
ASSUMPTION: Nutrafol’s mission-driven approach and commitment to innovation make it an attractive place to work for individuals passionate about wellness and personal growth.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on the company’s social media presence and growth.
Reporting Structure: The Senior Social Media Manager reports directly to the Director of Social Media and collaborates closely with various cross-functional teams, including PR, Influencer Marketing, CX, and Creative.
Work Arrangement: This role is remote, with the flexibility to work from anywhere in the United States.
Growth Opportunities:
- As Nutrafol continues to grow, there may be opportunities for the Senior Social Media Manager to expand their team or take on additional responsibilities
- This role offers the chance to work closely with various teams, providing exposure to different aspects of the business and potential career growth paths
- Nutrafol’s commitment to professional development and learning opportunities may provide additional growth prospects
ASSUMPTION: The Senior Social Media Manager role offers a unique blend of responsibility, creativity, and collaboration, making it an attractive opportunity for experienced social media professionals looking to make a significant impact in a growing company.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Remote (United States)
Geographic Context:
- The United States offers a wide range of cultural, recreational, and professional opportunities for remote workers
- Nutrafol’s remote work environment provides flexibility and the ability to work from anywhere in the United States
- The company’s fully remote culture fosters a collaborative and inclusive work environment
Work Schedule: Full-time (40 hours per week), with the flexibility to work from anywhere in the United States
ASSUMPTION: Nutrafol’s fully remote work environment offers a high degree of flexibility and the opportunity to work from anywhere in the United States, making it an attractive option for experienced social media professionals seeking a remote work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Director of Social Media and other cross-functional team members
- Final interview with the Director of Social Media and a senior member of the leadership team
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and understanding of social media trends
- Creativity and visual storytelling skills
- Analytical skills and ability to interpret social media analytics
- Cross-functional collaboration and communication skills
- Budget management and allocation skills
- Project management and organizational skills
- Alignment with Nutrafol’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Include specific examples of your social media strategy, content creation, and community management successes
- Demonstrate your understanding of male-focused social media trends and your passion for the health and wellness space
- Prepare questions to ask during the interview to showcase your interest in the role and Nutrafol’s mission
ATS Keywords: Social Media Management, Content Creation, Visual Storytelling, Social Media Analytics, Community Management, Budget Management, Cross-functional Collaboration, Male-focused Social Media, Health and Wellness
ASSUMPTION: Nutrafol’s interview process is designed to assess candidates’ strategic thinking, creativity, and alignment with the company’s mission and values. Successful candidates will demonstrate a strong understanding of social media trends and a passion for the health and wellness space.
🛠️ Tools & Technologies
- Social media analytics and planning tools (e.g., Dash Hudson, Hootsuite)
- Video creation and editing tools (e.g., iMovie, Adobe Premiere Pro)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Senior Social Media Manager should be comfortable using a variety of social media analytics, content creation, and project management tools to effectively execute their responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Growth: Nutrafol is committed to helping people grow into the best version of themselves and fostering a culture of continuous learning and improvement
- Innovation: Nutrafol challenges existing treatments and methodologies to advance the frontier of hair science and wellness
- Collaboration: Nutrafol fosters a collaborative and inclusive work environment, encouraging cross-functional teamwork and open communication
- Empowerment: Nutrafol empowers its employees and customers to take control of their personal growth and wellness journeys
Work Style:
- Remote: Nutrafol offers a fully remote work environment, providing flexibility and the ability to work from anywhere in the United States
- Fast-paced: Nutrafol operates in a fast-paced, high-growth company environment, requiring employees to be adaptable and responsive to change
- Creative: Nutrafol values creativity and innovation in all aspects of its business, from product development to marketing and branding
- Data-driven: Nutrafol uses data and analytics to inform decision-making and drive continuous improvement
Self-Assessment Questions:
- Do you align with Nutrafol’s mission to help people grow into the best version of themselves?
- Are you comfortable working in a fast-paced, remote environment and managing your time and priorities effectively?
- Do you thrive in a creative and collaborative work environment, and are you able to balance multiple projects and deadlines?
ASSUMPTION: Successful candidates for the Senior Social Media Manager role will demonstrate a strong alignment with Nutrafol’s values and work style, as well as a passion for the company’s mission and the health and wellness space.
⚠️ Potential Challenges
- The fast-paced, high-growth nature of Nutrafol may require the Senior Social Media Manager to adapt quickly and manage multiple projects simultaneously
- The fully remote work environment may present unique challenges in terms of communication, collaboration, and time management
- The need to stay up-to-date with rapidly evolving social media trends and best practices may require continuous learning and adaptation
- The Senior Social Media Manager may face competition from other brands and content creators in the male-focused health and wellness space
ASSUMPTION: The Senior Social Media Manager role presents unique challenges and opportunities, requiring a strategic, adaptable, and creative approach to social media management and brand growth.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a high degree of responsibility and the opportunity to make a significant impact on a growing company’s social media presence and brand
- Unlike other roles, this position focuses specifically on the male-focused health and wellness market, requiring a deep understanding of male-focused social media trends and consumer behavior
- Career progression in this role may lead to opportunities in brand management, marketing leadership, or other related fields, depending on the individual’s skills and interests
ASSUMPTION: The Senior Social Media Manager role at Nutrafol offers a unique blend of responsibility, creativity, and collaboration, making it an attractive opportunity for experienced social media professionals seeking to make a significant impact in a growing company.
📝 Sample Projects
- Developing and executing a social media strategy to drive brand awareness and engagement for Nutrafol Men’s products
- Creating and optimizing content for various social media platforms, including TikTok, Instagram, Facebook, LinkedIn, and YouTube shorts
- Managing and growing Nutrafol’s social media communities, including engaging with followers, responding to comments, and addressing customer service inquiries
- Collaborating with cross-functional teams to support marketing efforts, including product launches, influencer activations, and brand campaigns
- Analyzing and reporting on social media performance, and using data-driven insights to inform strategy and content development
ASSUMPTION: The Senior Social Media Manager role at Nutrafol offers a wide range of projects and responsibilities, requiring a diverse skill set and the ability to adapt to changing priorities and demands.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Nutrafol support the growth and development of its employees, particularly in the social media team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nutrafol measure the success of its social media efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and cross-functional teamwork within the social media team and other departments at Nutrafol?
- How does Nutrafol approach influencer marketing and partnerships, and what role does this position play in those efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Nutrafol’s mission, values, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and skills, with a focus on male-focused social media trends and the health and wellness space
- Prepare for your phone or video screen by researching Nutrafol’s mission, values, and social media presence
- Prepare for your in-depth interview by developing strategic and creative ideas for Nutrafol Men’s social media channels and considering how you can drive brand awareness, engagement, and growth
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
