Senior Social Media Manager (w/m/d)

📌 Core Information

🔹 Job Title: Senior Social Media Manager (w/m/d)

🔹 Company: TLGG

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading and coordinating editorial processes across disciplines
• Fostering a customer-oriented approach and ensuring high-quality output
• Managing and developing a team, with a focus on redaktion, support, dialogue, crisis, and reporting
• Collaborating with clients and presenting in internal meetings and client sessions

ASSUMPTION: This role requires a balance of leadership, organization, and communication skills, with a strong focus on digital communication and customer orientation.

📋 Key Responsibilities

✅ Coordinate and organize editorial processes in collaboration with other disciplines (e.g., concept, production, design, strategy)

✅ Lead and support the team in editorial, support, dialogue, crisis, and reporting matters, as well as complex projects

✅ Ensure customer orientation and quality in all tasks

✅ Present in internal meetings and client sessions

✅ Develop team and account

✅ Manage content and monitor social media channels

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on content creation and monitoring.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 5-10 years of experience in the editorial field, with a focus on digital communication and social media

Required Skills:

• Excellent leadership and organizational skills
• Strong communication and storytelling abilities
• Proven experience in social media support, dialogue, and crisis communication
• Familiarity with digital performance KPIs and their strategic significance
• Fluency in German and English

Preferred Skills:

• Experience in the automotive industry
• Knowledge of Adobe Creative Suite

ASSUMPTION: Candidates should have a strong background in digital communication and social media, with a proven track record in leadership and team management.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Senior Social Media Manager in Berlin)

Benefits:

• Hybrid working model with flexible hours
• Regular team events
• Up to four weeks of work in the EU per year
• 30 vacation days
• Permanent contract after a 6-month probation period
• Room for personal and professional development
• Annual training budget

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for a Senior Social Media Manager in Berlin, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: TLGG operates in the advertising services industry, focusing on digital communication and social media strategy, creative concept, production, and media planning.

Company Size: TLGG has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: TLGG was founded in 2008, with over 17 years of experience in the digital communication and advertising space.

Company Description:

• TLGG is a digital agency and consultancy, focusing on digital-first communication and customer experience
• The company offers a range of services, including strategy, creative concept, production, and media planning
• TLGG works with global clients across various industries, such as automotive, FMCG, healthcare, finance, lifestyle, and technology

Company Specialties:

• Social media strategy and management
• Digital transformation and customer experience management
• Content marketing and storytelling
• Data-driven branding and digital brand management

Company Website: www.tlgg.de

ASSUMPTION: TLGG's focus on digital communication and customer experience sets it apart in the advertising services industry, with a strong emphasis on data-driven strategies and innovative solutions.

📊 Role Analysis

Career Level: Senior level, with opportunities for team leadership and account development

Reporting Structure: This role reports directly to the management team and works closely with other departments, such as concept, production, design, and strategy

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Team leadership and development
• Account management and expansion
• Potential career progression within the TLGG Group or Omnicom Group

ASSUMPTION: This role offers opportunities for professional growth, both within the team and through collaboration with other departments and clients.

🌍 Location & Work Environment

Office Type: Creative and collaborative office space in Berlin-Kreuzberg

Office Location(s): Paul-Lincke-Ufer 39/40, Berlin, Deutschland 10999, DE

Geographic Context:

• Berlin is a vibrant and multicultural city, with a thriving tech and startup scene
• The Kreuzberg neighborhood is known for its creative and diverse atmosphere
• TLGG's office is centrally located, with easy access to public transportation

Work Schedule: Full-time (40 hours per week), with flexible scheduling and the option to work remotely

ASSUMPTION: TLGG's office environment fosters creativity and collaboration, with a strong focus on work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview with the HR department
• On-site interview with the management team and relevant department heads
• Final decision and job offer

Key Assessment Areas:

• Digital communication and social media expertise
• Leadership and team management skills
• Customer orientation and quality focus
• Cultural fit and alignment with TLGG's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of TLGG's mission and values
• Showcase your portfolio or examples of your work, if applicable
• Prepare thoughtful questions about the role and the company to ask during the interview

ATS Keywords: Digital communication, social media management, team leadership, customer orientation, storytelling, crisis communication, digital performance KPIs, interdisciplinary collaboration, German language, English language

ASSUMPTION: TLGG's application process is designed to assess candidates' skills and cultural fit, with a focus on digital communication and social media expertise.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Analytics and reporting tools (e.g., Google Analytics, Social Media Analytics)

ASSUMPTION: Candidates should be comfortable using social media management, content creation, and analytics tools to effectively manage and monitor social media channels.

👔 Cultural Fit Considerations

Company Values:

• Autonomy and trust
• Gestaltungsspielraum (room for personal and professional development)
• Diversity, equality, and work-life balance
• Transparent feedback and open communication
• Support for employees in all life phases (through the Fürstenberg Institute)

Work Style:

• Collaborative and creative
• Focus on quality and customer orientation
• Data-driven and strategic approach
• Flexible and adaptable to change

Self-Assessment Questions:

• Do I thrive in a collaborative and creative work environment?
• Am I comfortable managing and developing a team?
• Do I have strong communication and storytelling skills?
• Am I committed to fostering a customer-oriented approach?

ASSUMPTION: TLGG values autonomy, trust, and collaboration, with a strong focus on employee well-being and work-life balance.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Collaborating with diverse teams and stakeholders
• Developing and implementing data-driven strategies

ASSUMPTION: This role may present challenges in terms of project management, adaptability, and strategic decision-making, but also offers opportunities for growth and learning.

📈 Similar Roles Comparison

• Compared to other Senior Social Media Manager roles, this position places a stronger emphasis on team leadership and account development
• TLGG's focus on digital transformation and customer experience sets it apart from other advertising agencies
• Career progression opportunities within the TLGG Group and Omnicom Group may differ from those in other companies

ASSUMPTION: This role offers unique opportunities for team leadership and account development, with a focus on digital transformation and customer experience.

📝 Sample Projects

• Developing and implementing a social media strategy for a global automotive client
• Managing a team to create engaging content and monitor social media channels for a leading FMCG brand
• Collaborating with cross-functional teams to launch a digital campaign for a healthcare client

ASSUMPTION: Sample projects may involve strategic planning, team management, and hands-on content creation and monitoring, depending on the client and industry.

❓ Key Questions to Ask During Interview

• How does TLGG support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does TLGG foster a customer-oriented approach across its teams?
• What opportunities are there for career growth within the TLGG Group or Omnicom Group?
• How does TLGG ensure work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand TLGG's culture, values, and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through TLGG's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio or examples of your work, if applicable
• Prepare thoughtful questions about the role and the company to ask during the interview
• Follow up with TLGG after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.