Senior Social Media Marketing Manager

📌 Core Information

🔹 Job Title: Senior Social Media Marketing Manager

🔹 Company: Dixon Schwabl + Company

🔹 Location: Victor, New York

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in developing and implementing comprehensive social media strategies
• Overseeing content creation and campaign management for both agency and client projects
• Team management and mentoring of social media professionals
• Data-driven decision making through analytics and reporting
• Collaboration with internal teams for cohesive messaging across all channels

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on strategic thinking and team leadership.

📋 Key Responsibilities

✅ Develop and implement a comprehensive social media strategy aligned with overall marketing goals, enhancing brand awareness and engagement

✅ Oversee the creation of compelling, high-quality content that resonates with the target audience, fostering community engagement and brand loyalty

✅ Lead, mentor, and inspire a team of social media professionals, encouraging creativity and collaboration to achieve team and organizational goals

✅ Monitor and analyze social media performance metrics, providing insights and recommendations for optimization and improvement

✅ Stay current with industry trends, emerging platforms, and best practices to ensure our social media strategy remains innovative and effective

✅ Work closely with internal teams to ensure cohesive messaging across all channels

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, team management, and data analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5 years of experience in social media marketing, digital marketing, or a related field, with 1-3 years of experience managing teams of social media managers, content creators, and digital marketers

Required Skills:

• Proven track record in developing and executing multi-platform social media strategies (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok)
• Strong knowledge of paid media, budgeting, and analytics
• Excellent communication and presentation skills
• Ability to navigate both the creative and analytical sides of social media

Preferred Skills:

• Experience with SEO and SEM
• Fluency in Spanish or other languages

ASSUMPTION: Candidates should have a strong background in social media marketing, with experience in team management and a solid understanding of both organic and paid social media strategies.

💰 Compensation & Benefits

Salary Range: $70,000 - $105,000 per year (Based on industry standards for experience level and location)

Benefits:

• Flexible hybrid work environment
• Comprehensive benefits
• Progressive PTO
• Professional development opportunities
• Diversity, equity, and inclusion learning and support
• Opportunities to create an impact in the communities we serve

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a senior-level marketing role in the Rochester, NY area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 1987

Company Description:

• DS+CO is a women-owned marketing company specializing in designing and executing creative, intelligence-driven solutions to complex business challenges
• Based in Rochester and Buffalo, NY, they provide marketing, advertising, public relations, digital media, research, and media placement services to more than 100 clients across the nation
• Named Fortune Best Workplaces in New York™ 2024

Company Specialties:

• Advertising
• Market Research
• Public Relations
• Social Media/Digital Media
• Interactive
• Marketing
• Media Planning and Buying
• Broadcast Production
• Content Marketing
• and Design

Company Website: http://www.dixonschwabl.com/

ASSUMPTION: DS+CO is a well-established marketing agency with a diverse range of services and a strong focus on creativity and innovation.

📊 Role Analysis

Career Level: Senior-level, management role

Reporting Structure: This role reports directly to the Director of Social Media and oversees a team of social media managers, content creators, and digital marketers

Work Arrangement: Hybrid, with a flexible work-from-home policy

Growth Opportunities:

• Potential to grow into a leadership role within the social media department
• Opportunities to work on diverse client projects and expand industry knowledge
• Professional development opportunities through training and workshops

ASSUMPTION: This role offers strong growth potential within the company and the opportunity to work on a wide range of projects for diverse clients.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in Victor and Buffalo, NY

Office Location(s): 1595 Moseley Road, Victor, NY 14564, US and 535 Washington St, 11th floor, Buffalo, New York 14203, US

Geographic Context:

• Victor, NY is a suburb of Rochester, NY, with a population of approximately 15,000 people
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
• DS+CO's offices are located in modern, professional buildings with convenient amenities

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-depth interview with the hiring manager and team members to discuss the role, responsibilities, and team dynamics
• Presentation or case study to demonstrate strategic thinking and problem-solving skills
• Final interview with the Director of Social Media to discuss career growth and company culture

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and storytelling
• Team management and leadership
• Data analysis and reporting
• Cultural fit and alignment with DS+CO's core values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in social media marketing, team management, and data-driven decision making
• Prepare examples of successful social media campaigns you've led, including metrics and results
• Be ready to discuss industry trends, emerging platforms, and your approach to staying current in a rapidly evolving field

ATS Keywords: Social Media Marketing, Digital Marketing, Team Management, Content Creation, Analytics, Reporting, SEO, SEM, Strategic Planning, Leadership

ASSUMPTION: The interview process is designed to assess both the candidate's technical skills and cultural fit within the DS+CO team.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok
• Analytics tools: Google Analytics, Sprout Social, Hootsuite, Buffer
• Project management tools: Asana, Trello, Monday.com
• Design tools: Canva, Adobe Creative Suite, Sketch

ASSUMPTION: The tools and technologies used in this role are standard for the social media marketing industry and may vary depending on the specific needs of the agency and its clients.

👔 Cultural Fit Considerations

Company Values:

• Curiosity: We believe in provoking progress through curiosity and human-driven ideas
• Community: We foster a collaborative and inclusive work environment that values diversity and empowers our people to share their passions, talents, and ideas
• Courage: We empower our people to take risks, learn from failure, and push for progress

Work Style:

• Collaborative: We work closely with our clients and each other to ensure cohesive messaging and effective strategies
• Data-driven: We use data and analytics to inform our decisions and optimize our performance
• Innovative: We embrace change and continuously seek new and better ways to achieve our goals

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working closely with others to achieve common goals?
• Are you comfortable using data and analytics to inform your decisions and optimize your performance?
• Do you embrace change and continuously seek new and better ways to achieve your goals?

ASSUMPTION: DS+CO values a work environment that is collaborative, data-driven, and innovative, with a strong focus on curiosity, community, and courage.

⚠️ Potential Challenges

• Managing a team with diverse skills and experience levels
• Keeping up with the rapidly evolving social media landscape and emerging platforms
• Balancing the creative and analytical aspects of the role
• Meeting the demands of multiple clients with varying needs and expectations

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike other social media marketing roles, this position requires a strong focus on strategic leadership and team management, in addition to hands-on content creation and campaign management
• DS+CO's diverse range of clients and services offers unique opportunities for growth and learning within the marketing industry
• This role provides a clear path for career progression within the social media department and the agency as a whole

ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and hands-on content creation, with strong growth potential within the agency.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a national retail brand, including content creation, campaign management, and analytics
• Managing a team of social media managers and content creators to deliver high-quality content and optimize performance for multiple clients across diverse industries
• Collaborating with internal teams to ensure cohesive messaging and effective strategies across all marketing channels for a regional healthcare provider

ASSUMPTION: These sample projects illustrate the strategic, team-focused, and data-driven nature of the role, as well as the diverse range of clients and industries that DS+CO serves.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the agency and its clients?
• What are the key priorities for the first 90 days in this role?
• How does DS+CO support the professional development and growth of its employees?
• What is the team structure and dynamic within the social media department?
• How does DS+CO approach work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to assess the strategic fit of the role, the expectations for the first 90 days, and the company's approach to professional development, team dynamics, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in social media marketing, team management, and data-driven decision making
• Prepare examples of successful social media campaigns you've led, including metrics and results
• Be ready to discuss industry trends, emerging platforms, and your approach to staying current in a rapidly evolving field
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.