📌 Core Information
🔹 Job Title: Senior Social Media Marketing Specialist
🔹 Company: Expedia Group
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to drive engagement and RSVPs for franchisee in-store events
- Supporting franchisees and vacation consultants through training resources and webinars
- Overseeing social media performance metrics and proposing actions to manage them
- Collaborating with external agencies to structure and content service agreements
- Staying up-to-date with the latest social media best practices and technologies
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong customer service skills. The ideal candidate will have a proven track record in social media marketing and a passion for helping others succeed.
📋 Key Responsibilities
✅ Drive and support franchisee and vacation consultant success through best-in-class service and support of tools, processes, and implementation of strategic social media imperatives
✅ Oversee execution of paid ads to drive RSVPs for franchisee in-store events to support core promotions
✅ Lead initiatives and incentive programs that drive behavior to increase overall social media performance for core promotion posts, including impressions, reach, engagement, RSVPs, and leads
✅ Participate in the structure and content of service agreements with external agencies
✅ Oversee key performance metrics, identify when they are out of normal range, and propose actions to manage them
✅ Oversee social media strategies that drive metrics in support of departmental goals
✅ Understand (internal and external) customers’ needs and develop the skills necessary to help customers understand business challenges
✅ Stay up-to-date with the latest social media best practices and technologies
✅ Set up and help administer franchisee Facebook business pages
✅ Create training materials for the social media tool "SocialHUB"
✅ Host training webinars for franchisees and vacation consultants on how to make the most of their social media presence
✅ Attend off-site training events and host social media workshops where necessary
ASSUMPTION: The role requires a high level of organization, multitasking, and strong communication skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s or equivalent degree required
Experience: 3 years of relevant experience in a social media or digital marketing role
Required Skills:
- Solid experience with multi-media content creation
- Knowledge of keywords and hashtags
- Understanding of targeted ad setups, budget management, analysis, and optimization
- Proficient in using social media management and scheduling tools
- Hands-on experience working with enterprise-level social media tools, preferably PromoRepublic or Hootsuite
- Strong customer service skills and ability to resolve client issues and challenges
Preferred Skills:
- E-commerce and travel (cruise) industry experience
- Video editing skills
- Basic design skills using tools like Adobe Creative Suite
- Proficiency in HTML
ASSUMPTION: While the role requires specific skills, there is room for candidates with transferable skills from related industries or roles to apply and grow within the company.
💰 Compensation & Benefits
Salary Range: The total cash range for this position in Vancouver is $73,000.00 to $102,500.00. Employees in this role have the potential to increase their pay up to $117,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Benefits:
- Full benefits package
- Exciting travel perks
- Generous time-off
- Parental leave
- Flexible work model
- Career development resources
Working Hours: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Vancouver area. The actual salary may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the travel industry, powering travel for everyone, everywhere through its global platform. It helps partners, including hotels, airlines, and destination marketing organizations, deliver excellent traveler and B2B experiences.
Company Size: Expedia Group has over 22,000 employees worldwide, making it a large organization with significant resources and opportunities for career growth.
Founded: Expedia Group was founded in 1996 and has since grown to become a leading travel technology company.
Company Description:
- Expedia Group believes that travel is a force for good, opening minds, building connections, and bridging divides
- The company creates transformative tech that enables unforgettable experiences for all travelers, everywhere
- Expedia Group's family of brands includes Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, Egencia, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises
Company Specialties:
- Technology
- Travel
- E-commerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Working at Expedia Group offers opportunities to collaborate with diverse teams, work on global projects, and make a significant impact on the travel industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a combination of strategic thinking, hands-on execution, and strong customer service skills.
Reporting Structure: The Senior Social Media Marketing Specialist reports directly to the Marketing Manager for Expedia Cruises.
Work Arrangement: This role operates on a hybrid work model, with a combination of on-site and remote work.
Growth Opportunities:
- Expedia Group offers opportunities for career progression within the marketing department and the broader organization
- The company encourages employees to take on new challenges and develop their skills through various training programs and resources
- With a large and diverse portfolio of brands, there are numerous opportunities for internal mobility and career growth
ASSUMPTION: The role offers significant opportunities for professional development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Expedia Group's Vancouver office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1111 Expedia Group Way W., Seattle, WA 98119, US (headquarters); 1 Martin Pl, Sydney, New South Wales 2000, AU; 65 Rue de la Victoire, Paris, IdF 75009, FR; 63 Rue de Bresoles, Montreal, QC H2Y 1V7, CA; 701 Brickell Ave, Miami, FL 33131, US; 38 Beach Rd, Singapore, Singapore 189767, SG; 407 St John Street, London, England EC1V 4RW, GB; 480 Queen St, Brisbane City, Queensland 4000, AU
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering a mix of urban and outdoor experiences
- The city is known for its vibrant arts and culture scene, diverse neighborhoods, and stunning natural beauty
- Vancouver has a mild, oceanic climate with mild winters and cool summers
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a combination of on-site and remote work.
ASSUMPTION: Working in Vancouver offers a unique blend of urban and outdoor experiences, with a high quality of life and a multicultural community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the marketing director
- Background check and offer extension
Key Assessment Areas:
- Social media marketing strategy and execution
- Customer service skills and ability to resolve client issues
- Understanding of franchisee and vacation consultant needs
- Ability to manage multiple projects and stakeholders
- Adaptability and willingness to learn new tools and technologies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
- Showcase your understanding of the role and the company by demonstrating your familiarity with Expedia Group's brands and marketing efforts
- Prepare examples of your social media marketing campaigns and their results to discuss during the interview
- Be ready to discuss your approach to customer service and how you handle challenging client situations
ATS Keywords: Social Media Marketing, Strategy, Content Creation, Paid Ads, Performance Metrics, Customer Service, Training, Webinars, Event Promotion, E-commerce, Video Editing, Design Skills, HTML
ASSUMPTION: The interview process is designed to assess your technical skills, strategic thinking, and cultural fit with the Expedia Group team.
🛠️ Tools & Technologies
- PromoRepublic or Hootsuite
- Social media management and scheduling tools (e.g., Buffer, Sprout Social)
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
- Design tools (e.g., Adobe Creative Suite, Canva)
- HTML and CSS
ASSUMPTION: The role requires proficiency in social media management tools and familiarity with video editing and design software. Knowledge of HTML and CSS is a plus.
👔 Cultural Fit Considerations
Company Values:
- We are one global team
- We believe in travel as a force for good
- We act like owners
- We think and act big
- We embrace diversity and inclusion
- We deliver results with excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- How do you align with Expedia Group's values, particularly "We are one global team" and "We embrace diversity and inclusion"?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it?
- How do you approach setting and achieving personal and professional goals?
ASSUMPTION: Expedia Group values a diverse and inclusive work environment, with a strong focus on collaboration, results, and adaptability.
⚠️ Potential Challenges
- The role requires managing multiple projects and stakeholders, which can be challenging at times
- Working with franchisees and vacation consultants may present unique customer service challenges
- The hybrid work arrangement may require additional self-motivation and time management skills
- Keeping up with the latest social media trends and technologies can be demanding
ASSUMPTION: The role offers a dynamic and fast-paced work environment, with opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other social media marketing roles, this position places a strong emphasis on customer service and supporting franchisees and vacation consultants
- The role requires a unique blend of strategic thinking, hands-on execution, and strong communication skills
- Career progression in this role may lead to opportunities in marketing management or other related fields within the Expedia Group organization
ASSUMPTION: This role offers a unique combination of responsibilities and opportunities for professional growth within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a social media marketing campaign to drive RSVPs for a franchisee in-store event
- Creating training materials and hosting webinars to support franchisees and vacation consultants in optimizing their social media presence
- Collaborating with external agencies to structure and content service agreements for social media marketing services
ASSUMPTION: The role offers a variety of projects and initiatives, allowing for continuous learning and professional development.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Expedia Cruises?
- What are the most significant challenges facing the franchisees and vacation consultants, and how can this role help address them?
- What opportunities are there for professional development and career growth within the marketing department and the broader organization?
- How does Expedia Group support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
- Prepare examples of your social media marketing campaigns and their results to discuss during the interview
- Be ready to discuss your approach to customer service and how you handle challenging client situations
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
