📌 Core Information
🔹 Job Title: Senior Social Media Specialist
🔹 Company: Catalyst
🔹 Location: Jakarta, DKI Jakarta, Indonesia
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies across platforms
- Creating engaging content, including copywriting, visuals, and video scripts
- Growing and engaging online communities
- Analyzing and reporting social media performance and ROI
- Aligning organic and paid social media efforts
- Collaborating with marketing, content, and design teams to ensure brand consistency
ASSUMPTION: This role requires a strategic mindset, strong creative skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Developing and implementing social media strategies across platforms
✅ Creating engaging content, including copywriting, visuals, and video scripts
✅ Growing and engaging online communities
✅ Analyzing and reporting social media performance and ROI
✅ Aligning organic and paid social media efforts
✅ Collaborating with marketing, content, and design teams to ensure brand consistency
ASSUMPTION: The role requires a high level of self-motivation, strong organizational skills, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years as a Social Media Specialist
Required Skills:
- Strong knowledge and interest in the watch/luxury fashion industry
- Proven success in managing and growing social media accounts
- Strong skills in storytelling, content creation, and trend spotting
- Data-driven and results-oriented mindset
- Solid portfolio showing account growth and campaign success
- Good understanding of social media algorithms and best practices
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Fluency in English and Indonesian
ASSUMPTION: The ideal candidate will have a strong passion for social media, a deep understanding of the luxury fashion industry, and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on experience and industry standards)
Benefits:
- Health insurance
- Paid time off
- Opportunities for professional development
Working Hours: Full-time (40 hours per week), Monday to Friday
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Social Media Specialist role in Jakarta. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 201-500 employees (Mid-size company)
Founded: 2014
Company Description:
- Catalyst is the holding company of two successful eCommerce platforms (Jamtangan.com & Voila.id) and an elite Growth & Tech team behind them.
- Their vision is to be the number one e-commerce company in Indonesia by understanding their customers' needs and continuously innovating on their behalf to construct the best e-commerce website and application in Indonesia.
- They believe in Catalyst's greatest asset: their fundamentally strong and loyal team. They work to win.
Company Specialties:
- E-commerce
- Growth and Tech
Company Website: https://www.ctlyst.id/
ASSUMPTION: Catalyst is a mid-size company with a strong focus on e-commerce and growth. They value their team and work to empower them to succeed.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time (40 hours per week, Monday to Friday)
Growth Opportunities:
- Potential career progression to a Managerial or Director-level role within the Marketing department.
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business.
- Chance to learn from and collaborate with a talented and experienced team.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career progression and the chance to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Pondok Indah Office Tower 2, Jl. Sultan Iskandar Muda, Jakarta Selatan
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people.
- The city is known for its vibrant culture, diverse cuisine, and bustling nightlife.
- Jakarta has a tropical monsoon climate, with a wet season from October to May and a dry season from June to September.
Work Schedule: Standard office hours, with flexibility for occasional remote work
ASSUMPTION: The office environment is modern and collaborative, with a focus on teamwork and innovation. The location in Jakarta offers a vibrant cultural experience and a diverse range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the Marketing Manager and a team member
- Final interview with the Marketing Director
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Data analysis and reporting
- Teamwork and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your social media successes and the strategies you used to achieve them.
- Demonstrate your understanding of the luxury fashion industry and how you can apply your knowledge to this role.
ATS Keywords: Social Media Strategy, Content Creation, Community Engagement, Performance Analysis, Brand Consistency, Storytelling, Trend Spotting, Data-Driven, Results-Oriented, Copywriting, Visuals, Video Scripts, Social Media Algorithms, Campaign Success, Account Growth
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, creative skills, and understanding of the luxury fashion industry. The interview process focuses on the candidate's ability to work collaboratively and drive results.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, Sprout Social Analytics)
ASSUMPTION: The role requires proficiency in social media management tools, design tools, and analytics tools to effectively manage social media campaigns and measure their success.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Empowerment
- Innovation
Work Style:
- Collaborative
- Innovative
- Results-driven
Self-Assessment Questions:
- How do you embody the values of trust, empowerment, and innovation in your work?
- How do you approach collaboration and teamwork in a fast-paced, dynamic environment?
- How do you measure success in your social media campaigns, and how do you ensure that your strategies align with the company's overall goals?
ASSUMPTION: Catalyst values a collaborative, innovative, and results-driven work style. Candidates should be able to demonstrate their alignment with the company's values and their ability to work effectively in a team environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content for each
- Keeping up with the fast-paced nature of the luxury fashion industry and adapting social media strategies accordingly
- Collaborating effectively with cross-functional teams to ensure brand consistency
- Working in a competitive market and driving results in a challenging environment
ASSUMPTION: The role presents several challenges, including the need to manage multiple platforms, adapt to industry trends, collaborate effectively, and drive results in a competitive market.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the luxury fashion industry and the need to create engaging content for a high-end audience.
- Industry-specific context: The luxury fashion industry is highly competitive and fast-paced, requiring a deep understanding of trends and a strong ability to adapt to change.
- Career path comparison: This role offers significant growth opportunities, including career progression to Managerial or Director-level roles within the Marketing department.
ASSUMPTION: This role is unique in its focus on the luxury fashion industry and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and implementing a social media strategy for a new luxury fashion product launch
- Creating engaging content, including copywriting, visuals, and video scripts, for multiple social media platforms
- Analyzing and reporting on the performance of social media campaigns, and making data-driven recommendations for optimization
ASSUMPTION: These sample projects illustrate the key responsibilities of the role and provide insight into the types of tasks the candidate can expect to undertake.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does the company support the professional development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These key questions help the candidate better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media successes and the strategies you used to achieve them
- Demonstrate your understanding of the luxury fashion industry and how you can apply your knowledge to this role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
