Senior Social Media Specialist

📌 Core Information

🔹 Job Title: Senior Social Media Specialist

🔹 Company: White Fox Boutique

🔹 Location: Rosebery, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating high-impact, viral content for White Fox's social media platforms
• Being a consistent on-camera presence and driving audience engagement
• Monitoring social trends and proactively jumping on relevant opportunities
• Collaborating with cross-functional teams to bring cohesive storytelling to life
• Attending brand trips, events, and activations to capture real-time content

ASSUMPTION: This role requires a high level of creativity, adaptability, and a strong understanding of social media trends and audience behavior.

📋 Key Responsibilities

✅ Create high-impact, viral, trend-driven content across TikTok, Instagram, and more

✅ Be a consistent on-camera presence, filming and producing engaging content

✅ Monitor social trends and proactively jump on relevant opportunities

✅ Create social plans for brand trips, events, campaigns, and activations

✅ Attend brand trips, campaign shoots, events, and activations, capturing real-time content

✅ Lead the creative direction of day-to-day content, pitching fresh ideas

✅ Collaborate with PR, Design, and Creative teams to bring cohesive storytelling to life

✅ Report on performance and content engagement to refine and evolve strategy

✅ Push creative boundaries while keeping White Fox's voice and style authentic and relatable

ASSUMPTION: This role requires a strong understanding of White Fox's brand voice and the ability to adapt content to different platforms and audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in social media content creation, preferably in the fashion industry

Required Skills:

• Proven experience creating content that grabs attention and drives engagement on TikTok, Instagram, Snapchat, and other key platforms
• Strong creative vision and the ability to pitch fresh ideas that align with brand DNA and audience vibes
• Solid skills in filming, editing, and basic post-production using tools like CapCut and InShot or similar
• Highly organized and proactive, able to manage multiple projects and deadlines
• Flexible availability to accommodate brand trips, events, or reactive content moments outside traditional hours

Preferred Skills:

• Experience working with influencers and brand partnerships
• Knowledge of social media analytics tools (e.g., Hootsuite, Sprout Social, or similar)

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative vision and ability to create engaging content.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Social Media Specialist in Sydney, the estimated salary range is AUD 75,000 - AUD 95,000 per annum. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Generous monthly clothing allowance
• Ongoing discounts
• Fun events throughout the year
• Full access to the in-office White Fox Active Gym

Working Hours: Full-time position with flexible hours to accommodate brand trips, events, or reactive content moments outside traditional hours.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: White Fox Boutique operates in the competitive fashion retail industry, focusing on online sales and a strong social media presence.

Company Size: With 51-200 employees, White Fox Boutique is a mid-sized company where applicants can expect a supportive team culture and opportunities for growth.

Founded: Established in 2013, White Fox Boutique has quickly become a go-to online fashion destination, loved by babes and celebs worldwide.

Company Description:

• White Fox is a globally recognized fashion brand known for its trendy and affordable clothing
• The company is based in Sydney, Australia, and has a strong online presence with a focus on social media
• White Fox Boutique is committed to providing high-quality, on-trend fashion at accessible prices

Company Specialties:

• Fast fashion
• Social media marketing
• E-commerce

Company Website: whitefoxboutique.com.au

ASSUMPTION: White Fox Boutique's success is heavily reliant on its strong social media presence and ability to stay ahead of fashion trends.

📊 Role Analysis

Career Level: This role is suitable for an experienced social media professional looking to take the next step in their career, with opportunities for growth within the social team.

Reporting Structure: The Senior Social Media Specialist will report directly to the Social Media Manager and collaborate with cross-functional teams, including PR, Design, and Creative.

Work Arrangement: This is an on-site, full-time position with flexible hours to accommodate brand trips, events, or reactive content moments outside traditional hours.

Growth Opportunities:

• Potential career progression within the social media team or broader marketing department
• Gaining experience in brand trips, events, and activations
• Developing skills in content creation, filming, editing, and post-production

ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: White Fox Boutique's headquarters is located in Rosebery, New South Wales, Australia, with a modern and creative office environment.

Office Location(s): 45-49 Dunning Avenue, Rosebery, NSW 2018, AU

Geographic Context:

• Rosebery is a suburb in the eastern suburbs of Sydney, close to the city center and other major attractions
• The area is known for its vibrant fashion industry and creative communities
• Rosebery offers easy access to public transportation, making it convenient for commuters

Work Schedule: Full-time position with flexible hours to accommodate brand trips, events, or reactive content moments outside traditional hours.

ASSUMPTION: The work environment at White Fox Boutique is fast-paced, creative, and collaborative, with a strong focus on team culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Social Media Manager and other team members
• Portfolio presentation and content creation challenge
• Final interview with the Marketing Director

Key Assessment Areas:

• Creativity and content creation skills
• Understanding of White Fox's brand voice and target audience
• Adaptability and ability to work well under pressure
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your creative vision and ability to create engaging content
• Prepare for content creation challenges during the interview process
• Research White Fox Boutique's brand, target audience, and competitors to demonstrate your understanding of the market

ATS Keywords: Social Media, Content Creation, Filming, Editing, Post-Production, Trend Monitoring, Creative Direction, Collaboration, Performance Reporting, Project Management, Engagement, Audience Engagement, Proactivity, Flexibility, Creativity, Organizational Skills

ASSUMPTION: The application process for this role may involve multiple stages and assessments, focusing on the candidate's creative skills and understanding of White Fox's brand.

🛠️ Tools & Technologies

• CapCut or similar video editing software
• InShot or similar video editing software
• Hootsuite, Sprout Social, or similar social media analytics tools (preferred)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Creative and innovative
• Collaborative and supportive
• Customer-focused

Work Style:

• Fast-paced and dynamic
• Creative and adaptable
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, creative environment where no two days are the same?
• Are you comfortable working collaboratively with cross-functional teams to bring cohesive storytelling to life?
• Do you have a strong understanding of White Fox's brand voice and target audience, and can you adapt content to different platforms and audiences?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, creative environment and have a strong understanding of White Fox's brand voice and target audience.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the fashion industry and social media trends
• Managing multiple projects and deadlines while maintaining a high level of creativity and quality
• Working flexible hours to accommodate brand trips, events, or reactive content moments outside traditional hours
• Adapting to a dynamic work environment where priorities and projects may change quickly

ASSUMPTION: This role may present challenges related to the fast-paced nature of the industry and the need to adapt quickly to changes in priorities and projects.

📈 Similar Roles Comparison

• Compared to other Senior Social Media Specialist roles, this position offers a unique opportunity to work for a globally recognized fashion brand with a strong focus on social media
• White Fox Boutique's competitive industry and fast-paced environment may require more adaptability and creativity than other roles
• This role offers significant growth opportunities for the right candidate, allowing them to expand their skills and advance their career within the company

ASSUMPTION: This role may differ from other Senior Social Media Specialist positions in terms of the industry, company size, and growth opportunities.

📝 Sample Projects

• Creating a viral TikTok challenge to promote a new product launch
• Developing a social media campaign for a brand activation event, including content creation, planning, and execution
• Collaborating with influencers to create sponsored content that aligns with White Fox's brand voice and values

ASSUMPTION: Sample projects for this role may involve creating engaging content, planning and executing campaigns, and collaborating with influencers to promote White Fox's brand.

❓ Key Questions to Ask During Interview

• How does White Fox Boutique differentiate itself from other fashion retailers in the market?
• What are the most successful social media campaigns White Fox Boutique has run in the past, and what made them successful?
• How does the company support the growth and development of its employees, particularly within the social media team?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does White Fox Boutique measure the success of its social media campaigns, and what key performance indicators (KPIs) does the company focus on?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and understanding of White Fox's brand and industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative vision and ability to create engaging content
• Research White Fox Boutique's brand, target audience, and competitors to demonstrate your understanding of the market
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.