Senior Social Media Specialist

📌 Core Information

🔹 Job Title: Senior Social Media Specialist

🔹 Company: Draper

🔹 Location: Cambridge, MA

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing content across Draper’s digital communications channels
• Collaborating with business leaders to promote Draper’s brand and actions
• Creating visually engaging content and managing social media campaigns
• Analyzing digital impact and optimizing business development through the website
• Working with an external web development agency to maintain Draper’s website

ASSUMPTION: This role requires a strong understanding of social media management, content creation, and analytics to drive Draper’s reputation and achieve specific business goals.

📋 Key Responsibilities

✅ Create visually engaging content (static posts, videos, GIFs, ads, animations) that aligns with Draper’s brand and marketing goals

✅ Manage all content streams and schedule/publish approved material across all relevant channels

✅ Develop, design, and edit social media assets for various platforms and media types

✅ Manage Draper’s digital advertisements (Google Ad, Words, Reddit, LinkedIn, etc.)

✅ Collaborate with internal stakeholders to ensure Draper’s messaging is conveyed on social media channels in line with other content

✅ Partner with external web development agency responsible for designing, building, and maintaining Draper’s website

✅ Gather and analyze current and past reports, using tools like Google Analytics, to track digital impact with statistics and results

✅ Develop mobile video content for social platforms, taking ideas from the concept state to final production

✅ Use analytics to set goals and conduct testing to optimize business development through the website

✅ Track trends in digital content field and leverage to benefit Draper

✅ Partner closely with Draper’s editorial team to ensure consistent storytelling and optimal use of editorial resources

✅ Set up daily tasks and activities for Draper social media outlet accounts

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree required, ideally with a major in Communications, Design, Public Relations, Marketing, or another relevant field.

Experience: Requires 3-5 years of related experience

Required Skills:

• Creative minded with an ability to conceive interesting ideas for new content
• Experience translating highly technical information into real-world marketable messages
• Understanding of how social media is used to support business goals
• Highly motivated and capable of solving problems independently, as well as working part of a multidisciplinary team
• Attention to detail and a creative mindset
• Excellent time management and organizational skills
• Outstanding interpersonal skills with the ability to work autonomously
• Knowledge of CUI and proprietary classification
• Proficient in a range of Adobe Creative Products (Photoshop, Illustrator, etc.)
• Strong copy, editing, writing, and a clear and consistent brand voice
• Knowledge of Google Analytics 4 and Google Analytics to track ad conversions and to build monthly analytic reports
• Creating content and writing ad copy

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Familiarity with SEO best practices
• Experience with video production and editing

ASSUMPTION: Candidates should have a strong portfolio showcasing previous work and be comfortable working in a collaborative, multidisciplinary environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level marketing role in the Boston area)

Benefits:

• Work-Life Balance
• Workplace Flexibility
• Employee Clubs
• Health and Finance Workshops
• Social Events
• Discounts to Local Museums

Working Hours: Full-time, typically 40 hours per week, with flexibility for occasional overtime or remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Draper is a nonprofit engineering innovation company focused on serving national interests and security needs, advancing technologies, and solving complex challenges.

Company Size: Draper has 1,001-5,000 employees, providing a large and diverse talent pool for collaboration and growth.

Founded: Draper was founded in 1954 and has since grown into a leading innovator in various fields, including defense, space, biomedical engineering, and energy systems.

Company Description:

• Draper serves national interests and security needs by developing first-of-a-kind solutions
• The company advances technologies at the intersection of government, academia, and industry
• Draper cultivates the next generation of innovators and solves complex challenges through multidisciplinary collaboration

Company Specialties:

• Strategic Systems
• Space Systems
• Defense Systems
• Special Programs
• Biomedical Engineering
• Energy Systems
• Human Systems Technology
• Positioning, Navigation & Timing (PNT)
• Autonomous Systems
• Precision Instrumentation
• Cybersecurity
• Microsystems
• Autonomy
• RF Systems
• Cyber Physical Systems
• Machine Learning
• Electromechanical Systems
• GNC
• Inertial Measurement
• Organ on a Chip
• Physical Sensing and Timing

Company Website: www.draper.com

ASSUMPTION: Draper’s diverse range of specialties and multidisciplinary approach allows for unique opportunities and growth within the company.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Director of Marketing and Communications and collaborates with various internal stakeholders and an external web development agency.

Work Arrangement: On-site, with occasional flexibility for remote work or overtime as needed

Growth Opportunities:

• Potential to advance to a management or leadership role within the marketing and communications department
• Opportunities to work on diverse projects across various specialties within Draper
• Chance to develop skills in areas such as project management, team leadership, or technical expertise

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Draper’s headquarters is located in a modern, collaborative workspace in Cambridge, MA.

Office Location(s): 555 Technology Square, Cambridge, MA 02139-3563

Geographic Context:

• Cambridge is a vibrant, intellectual hub with a rich history and a thriving tech industry
• The area offers a diverse range of cultural attractions, dining options, and recreational activities
• Cambridge is located just across the Charles River from Boston, providing easy access to the city’s amenities and attractions

Work Schedule: Full-time, typically 40 hours per week, with flexibility for occasional overtime or remote work as needed

ASSUMPTION: Draper’s Cambridge location provides a stimulating work environment with easy access to the city’s amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and relevant team members
• Background check and reference checks (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Candidates’ understanding of social media management and content creation
• Candidates’ ability to analyze data and use insights to drive business development
• Candidates’ communication and interpersonal skills
• Candidates’ cultural fit with Draper’s values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include examples of your previous work, such as social media campaigns or content you’ve created
• Prepare questions to ask the interviewer about Draper’s culture, work environment, or growth opportunities

ATS Keywords: Social Media Management, Content Creation, Digital Advertising, Google Analytics, Adobe Creative Suite, Brand Voice, Marketing Communications

ASSUMPTION: Draper’s application process focuses on assessing candidates’ skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, etc.)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Video production and editing software (e.g., Premiere Pro, Final Cut Pro)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Candidates should be proficient in using relevant tools and technologies for social media management, content creation, and analytics.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence
• Stewardship

Work Style:

• Draper values a collaborative, multidisciplinary work environment
• The company encourages creativity, innovation, and continuous learning
• Draper offers a flexible work-life balance and supports employee growth and development

Self-Assessment Questions:

• Do you thrive in a collaborative, multidisciplinary environment?
• Are you comfortable working independently and managing your own tasks and priorities?
• Do you have a strong understanding of social media management and content creation?
• Are you able to analyze data and use insights to drive business development?
• Do you align with Draper’s company values and work style?

ASSUMPTION: Candidates should assess their fit with Draper’s company values, work style, and cultural environment to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple social media channels and content streams simultaneously
• Balancing creative and analytical tasks, requiring strong organizational skills and attention to detail
• Working with an external web development agency to maintain Draper’s website
• Keeping up with trends in the digital content field and leveraging them to benefit Draper
• Occasional overtime or remote work may be required to meet project deadlines or manage unexpected tasks

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to managing workload and priorities.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on managing digital communications channels for a nonprofit engineering innovation company
• Industry-specific context: Draper’s unique focus on serving national interests and security needs sets it apart from other organizations
• Career path comparison: This role offers opportunities for professional growth and development within a dynamic and innovative organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations.

📝 Sample Projects

• Developing and executing a social media campaign to promote Draper’s involvement in a major defense project
• Creating visually engaging content for Draper’s website and various social media platforms to highlight the company’s innovative solutions
• Managing Draper’s digital advertisements to optimize business development through the website

ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities for the Senior Social Media Specialist role at Draper.

❓ Key Questions to Ask During Interview

• How does this role fit into Draper’s overall marketing and communications strategy?
• What are the biggest challenges facing the marketing and communications department currently, and how can this role help address them?
• How does Draper support the professional growth and development of its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
• How does Draper’s work environment and culture support collaboration and innovation?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into Draper’s work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work, such as social media campaigns or content you’ve created
• Prepare questions to ask the interviewer about Draper’s culture, work environment, or growth opportunities
• Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.