📌 Core Information
🔹 Job Title: Senior Social Media Specialist
🔹 Company: General Dynamics Information Technology
🔹 Location: West Falls Church, Virginia, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site per week)
🔹 Category: Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing social media strategy aligned to business growth and talent attraction
- Authoring, creating, and publishing engaging social media content
- Collaborating with the wider marketing team to execute paid and organic social media campaigns
- Delivering KPI metrics, insights, and ROI for organic and paid campaigns
- Monitoring the market, competitors, and company mentions with social listening tools
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and best practices.
📋 Key Responsibilities
✅ Developing and managing social media strategy aligned to business growth and talent attraction
✅ Authoring, creating, and publishing engaging social media content to influence the market, our customers, and potential job candidates on GDIT, our capabilities, and thought leadership
✅ Collaborating with the wider marketing team to develop and execute paid and organic social media campaigns, impacting business growth and amplifying thought leadership
✅ Delivering KPI metrics, insights, and ROI for organic and paid campaigns tied to tangible business impact
✅ Keeping a pulse on the social landscape, trends, best practices, and platform updates
✅ Monitoring the market, competitors, and company mentions with social listening tools
✅ Managing and growing the GDIT social advocacy program
✅ Supporting crisis communications operations
✅ Supporting special projects as needed
ASSUMPTION: This role requires strong project management skills, the ability to manage multiple projects simultaneously, and excellent time management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related discipline
Experience: 5+ years of relevant experience in a corporate setting
Required Skills:
- Campaign development
- Content creation
- Marketing
- Social media
- Excellent communication skills
- Excellent knowledge of LinkedIn, X (formerly Twitter), Facebook, Instagram, social media best practices, and KPIs
Preferred Skills:
- Experience with social media management tools
- Experience with crisis communication
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in social media management tools and crisis communication would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $79,747 - $95,450 (Based on experience, geographic location, and contractual requirements)
Benefits:
- 401K with company match
- Comprehensive health and wellness packages
- Paid vacation and holidays
- Paid parental, military, bereavement, and jury duty leave
- Short and long-term disability benefits
- Life, accidental death and dismemberment, critical illness, and business travel and accident insurance
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level social media specialist role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: GDIT operates in the IT Services and IT Consulting industry, serving various government, defense, and intelligence community clients.
Company Size: GDIT is a large company with 10,001+ employees, providing ample opportunities for collaboration and growth.
Founded: GDIT was founded in 1969 and has since grown into a global technology and professional services company.
Company Description:
- GDIT delivers consulting, technology, and mission services to major agencies across the U.S. government, defense, and intelligence community.
- The company operates across 50+ countries worldwide, offering leading capabilities in digital modernization, AI/ML, Cloud, Cyber, and application development.
- GDIT is part of General Dynamics, a global aerospace and defense company.
Company Specialties:
- Enterprise IT
- Network Systems Integration
- Professional and Technical Services
- Training and Simulation
- Health
- Wireless
- Information technology
- Aerospace and Aviation
- Defense
- Cybersecurity
- Cloud Computing
- Artificial Intelligence
- and Quantum Computing
Company Website: gdit.com
ASSUMPTION: GDIT's extensive experience and global presence provide a stable and diverse work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior level, indicating significant experience and responsibility.
Reporting Structure: The Senior Social Media Specialist will likely report to the Director of Marketing or a similar role.
Work Arrangement: This role follows a hybrid work arrangement, requiring on-site presence three days per week in the Falls Church, VA office.
Growth Opportunities:
- GDIT's large size and diverse service offerings provide ample opportunities for career growth and progression.
- The company's global presence may also offer international opportunities for the right candidate.
ASSUMPTION: GDIT's commitment to internal mobility and professional growth opportunities makes it an attractive employer for career-minded individuals.
🌍 Location & Work Environment
Office Type: GDIT's Falls Church, VA office is a corporate environment with a mix of on-site and remote workers.
Office Location(s): West Falls Church, Virginia, United States
Geographic Context:
- The Falls Church, VA area is located in the Washington, D.C. metropolitan region, offering a mix of urban and suburban living options.
- The area is known for its high quality of life, with excellent schools, cultural attractions, and recreational opportunities.
Work Schedule: This role follows a hybrid work arrangement, with three days on-site and two days remote.
ASSUMPTION: The Falls Church, VA office provides a collaborative and dynamic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director or vice president of marketing
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Campaign development and execution
- Data analysis and reporting
- Communication and collaboration skills
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role.
- Prepare examples of your social media content and campaigns to discuss during the interview.
- Research GDIT's social media presence and provide suggestions for improvement during the interview.
ATS Keywords: Social media strategy, content creation, marketing, campaign development, KPIs, LinkedIn, X, Facebook, Instagram, crisis communication
ASSUMPTION: GDIT's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Social listening tools (e.g., Brand24, Hootsuite Insights, Sprout Social)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: GDIT uses industry-standard tools and platforms for social media management, monitoring, and analysis.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Teamwork
- Excellence
Work Style:
- Collaborative
- Data-driven
- Strategic
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do I thrive in a collaborative, team-oriented environment?
- Am I comfortable using data and analytics to inform my decisions?
- Can I adapt my communication style to different audiences and platforms?
- Do I have a proven track record of delivering results in a fast-paced, dynamic environment?
ASSUMPTION: GDIT values employees who are collaborative, data-driven, and results-oriented, with a strong commitment to customer focus and innovation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for creativity with the requirement for data-driven decision-making
- Navigating a large, matrixed organization
ASSUMPTION: GDIT's fast-paced, dynamic environment may present unique challenges for candidates who prefer a more structured or predictable work environment.
📈 Similar Roles Comparison
- Compared to other senior social media specialist roles, this position may require more strategic thinking and planning, given GDIT's size and global presence.
- GDIT's focus on government, defense, and intelligence community clients may present unique content and compliance considerations not typically found in corporate or consumer-facing roles.
- Career progression in this role may involve moving into a director or vice president of marketing role within GDIT or transitioning into a similar role at another large organization.
ASSUMPTION: GDIT's unique focus and size make this role distinct from similar positions at other organizations, presenting unique opportunities and challenges for candidates.
📝 Sample Projects
- Developing and executing a social media campaign to support a major product launch or event
- Creating and implementing a social media crisis communication plan
- Analyzing and reporting on the performance of organic and paid social media campaigns, and making data-driven recommendations for improvement
ASSUMPTION: GDIT's diverse service offerings and global presence provide ample opportunities for candidates to work on high-impact, strategic projects.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does GDIT support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GDIT approach crisis communication, and what role would I play in that process?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: GDIT values candidates who are proactive, strategic, and curious, and who ask thoughtful questions during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, including specific examples of social media content and campaigns you've developed and executed.
- Prepare a cover letter that explains your interest in this role and how your background and skills make you a strong fit for the position.
- If applicable, prepare examples of your social media content and campaigns to discuss during the interview.
- After submitting your application, follow up with GDIT's recruitment team one week later to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
