Senior Social Media Specialist

📌 Core Information

🔹 Job Title: Senior Social Media Specialist

🔹 Company: TAG Heuer

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading social media strategy and execution for multiple brands within a beverage company.
• Developing content calendars and managing both ongoing and campaign-based content.
• Reacting to fast-moving cultural trends and real-time events.
• Working closely with strategists, creatives, and clients to deliver innovative content experiences.

ASSUMPTION: This role might involve significant client interaction and cross-department coordination due to the emphasis on strategic execution and brand alignment.

📋 Key Responsibilities

✅ Lead social media strategy across a brand portfolio, executing daily operations for organic programs.

✅ Develop and oversee strategic roadmaps, content calendars, and campaign plans.

✅ Translate social strategies into deliverables, ensuring alignment with business goals.

✅ Advise clients on content strategy and optimization opportunities.

✅ Monitor cultural and platform trends, engaging brands in real-time conversations.

✅ Review social performance metrics, integrate insights into strategies.

✅ Mentor junior team members, fostering operational excellence.

✅ Coordinate with third-party agencies and vendors to execute strategies.

ASSUMPTION: Effective mentorship and team leadership are critical for ensuring strategic cohesion and operational improvement.

🎯 Required Qualifications

Education: Not specified, likely requires relevant academic background in marketing or related field.

Experience: 5+ years of social media marketing experience, preferably within CPG or beverage industries.

Required Skills:

• Social Media Marketing
• Content Development
• Trend Analysis

Preferred Skills:

• Experience with beverage industry clients
• Advanced knowledge of paid and organic social media platforms

ASSUMPTION: Emphasis on expertise in the CPG sector suggests a tactical role demanding not just creativity, but precision in market trends and analytics.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within industry standards for senior roles in Toronto.

Benefits:

• Flexible working hours
• Career development opportunities
• Diversity and inclusion initiatives

Working Hours: Standard 40-hour work week with hybrid flexibility

ASSUMPTION: Compensation likely includes benefits supportive of work-life balance, aligning with the industry’s competitive standards.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry with a focus on innovative watchmaking

Company Size: 1,001-5,000 employees; offers a balance between personal impact and support structure.

Founded: 1860, with a legacy in innovation and avant-garde culture.

Company Description:

• Internationally renowned for watchmaking excellence.
• Part of large luxury conglomerate LVMH since 1999.
• Operates with a focus on sustainability and diversity.

Company Specialties:

• Watchmaking
• Innovation
• Lifestyle and Heritage

Company Website: http://www.tagheuer.com

ASSUMPTION: The company’s affiliation with LVMH suggests robust career opportunities and resource access.

📊 Role Analysis

Career Level: Senior-level position with a focus on leadership and strategic oversight.

Reporting Structure: Likely reports to the head of social media or digital marketing within the beverage company division.

Work Arrangement: Hybrid, allowing for balance between office and home environments.

Growth Opportunities:

• Leadership development
• Cross-functional collaboration
• Strategic impact

ASSUMPTION: Role offers potential advancement into digital strategy leadership or broader marketing management roles.

🌍 Location & Work Environment

Office Type: Likely modern, corporate with amenities supportive of collaboration and innovation.

Office Location(s): Toronto, Ontario

Geographic Context:

• Culturally diverse city with vibrant business environment
• Hub for media and marketing industries
• Central to North American markets

Work Schedule: Flexible, collaborative work setting with emphasis on results over time spent in office

ASSUMPTION: Environment encourages work-life integration and prioritizes well-being.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Screening interview with HR
• Panel interview with social media and marketing team

Key Assessment Areas:

• Strategic thinking
• Content development expertise
• Client and team leadership

Application Tips:

• Highlight experience with CPG brands and innovation in social media
• Showcase successful social media campaigns
• Demonstrate analytical skills and strategic contributions

ATS Keywords: Social Media Marketing, CPG Brands, Trend Analysis, Content Calendars, Client Presentation

ASSUMPTION: Applicants familiar with industry-standard social media tools and metrics may have an advantage.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprinklr)
• Creative design software (e.g., Adobe Creative Suite)

ASSUMPTION: Expertise in both organic and paid media platforms could be beneficial, enhancing strategic capacity.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Diversity and inclusion
• Quality and precision

Work Style:

• Collaborative and communicative environment
• Emphasis on creativity and strategic execution
• Proactive and responsive to trends

Self-Assessment Questions:

• How do you stay current with social media and digital trends?
• Describe a successful high-impact campaign you've led.
• How do you approach mentoring and leadership?

ASSUMPTION: Candidates who are adaptable, strategic thinkers with a passion for innovation will thrive.

⚠️ Potential Challenges

• Keeping pace with fast-moving industry trends
• Balancing multiple brand strategies simultaneously
• Managing client expectations and relationships
• Maintaining innovation while adhering to brand guidelines

ASSUMPTION: Successful candidates will need to excel in both strategic execution and operational details, often under tight timelines.

📈 Similar Roles Comparison

• Typically requires strategic leadership within the digital marketing space
• Offers opportunities for cross-functional collaboration
• Involves significant trend analysis and innovation

ASSUMPTION: Compared to similar roles, this position potentially offers more direct impact on brand identity and strategy.

📝 Sample Projects

• Developed a multi-brand social media campaign that increased engagement by 50%.
• Led a reactive social media strategy during a cultural event capturing real-time attention.
• Established a training program for junior social media team members.

ASSUMPTION: Projects will reflect the candidate's ability to lead impactful, strategic initiatives that align with business objectives.

❓ Key Questions to Ask During Interview

• What are the main goals for the social media team over the next year?
• How does the company support ongoing professional development?
• Can you describe the typical workflow for a social media campaign?
• What tools and platforms are currently used for social media management?
• How are success and impact measured for social media initiatives?

ASSUMPTION: These questions will help candidates gauge alignment between their skills and the company's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website or LinkedIn
• Prepare your portfolio showcasing relevant experience
• Be ready to discuss industry trends and strategic insights
• Ensure your resume highlights leadership and analytical skills
• Follow up with a personalized thank-you note post-interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.