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Senior Social Media Specialist, Blizzard EMEA

Activision Blizzard
Full-time
On-site
United Kingdom
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Social Media Specialist, Blizzard EMEA

๐Ÿ”น Company: Activision Blizzard

๐Ÿ”น Location: London - King - Ampersand, United Kingdom

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Entertainment Providers

๐Ÿ”น Date Posted: June 11, 2025

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Driving strategic and editorial management of UK and EMEA social channels for Blizzard franchises
  • Delivering compelling, high-impact content that resonates with players and reflects the voice of the franchises
  • Collaborating with cross-functional teams and external agencies to deliver best-in-class campaigns and community engagement
  • Monitoring and reporting on sentiment and engagement metrics to optimize content and strategy

ASSUMPTION: This role requires a strong understanding of social media storytelling, editorial planning, and content ideation, paired with exceptional copywriting skills and a flair for tone of voice. Experience with digital design and video content creation and editing is a plus.

๐Ÿ“‹ Key Responsibilities

โœ… Own and lead the content strategy and publishing roadmap for Blizzardโ€™s UK and EMEA social channels

โœ… Act as project lead or support across cross-functional activations, ensuring alignment and timely execution

โœ… Originate and localize content based on player insights, with a strong editorial voice and creative flair

โœ… Drive both planned and reactive content creation, including real-time newsroom-style publishing

โœ… Collaborate with 1P and Xbox teams to amplify content and campaigns

โœ… Provide broader EMEA social support and coverage as needed

โœ… Monitor and report on sentiment and engagement metrics, using insights to optimize content and strategy

โœ… Engage directly with players across owned and earned channels, delivering high-quality 1:1 and 1:many interactions

โœ… Stay ahead of trends in gaming, pop culture, and digital media to inform content and engagement strategies

โœ… Represent Blizzard at community events and act as a brand ambassador online and offline

ASSUMPTION: This role demands an experienced project leader and stakeholder manager who can coordinate across cross-functional internal teams and external agencies to deliver best-in-class campaigns and community engagement.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience managing social media channels and editorial calendars in a fast-paced environment

Required Skills:

  • Strong project and stakeholder management skills
  • Demonstrated expertise in content creation, copywriting, and tone of voice
  • Deep knowledge of Blizzard games and digital platforms (Meta, X, TikTok, YouTube)
  • Fluent in English (written and verbal) with excellent communication and collaboration skills

Preferred Skills:

  • Experience with digital design and video content creation and editing
  • Passion for gaming, storytelling, and community engagement

ASSUMPTION: While not explicitly stated, a strong understanding of the gaming industry and Blizzard franchises is essential for this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: ยฃ45,000 - ยฃ60,000 per year (based on industry standards for a Senior Social Media Specialist in London)

Benefits:

  • Free on-site gym
  • Well-stocked kitchen

Working Hours: Full-time, Monday to Friday, with flexibility for real-time content creation and community engagement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Social Media Specialist in London. The actual salary may vary depending on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Entertainment Providers, with a focus on video games and interactive entertainment

Company Size: 5,001-10,000 employees, providing a large and diverse work environment

Founded: 2008 (as Activision Blizzard, Inc.)

Company Description:

  • Activision Blizzard is one of the world's largest interactive entertainment companies, with operations across North America, Europe, and Asia
  • Home to beloved entertainment franchises including Call of Dutyยฎ, Skylandersยฎ, World of Warcraftยฎ, Overwatchยฎ, Diabloยฎ, Candy Crushโ„ข, and Bubble Witchโ„ข
  • Recognized as one of FORTUNEโ€™s โ€œ100 Best Companies To Work Forยฎโ€ and โ€œMost Admired Companiesโ€

Company Specialties:

  • Video Games
  • Entertainment
  • Consumer Products
  • Media
  • Film and TV
  • Gaming and Production

Company Website: http://www.activisionblizzard.com/

ASSUMPTION: Activision Blizzard offers a dynamic work environment with a large employee base, providing ample opportunities for collaboration and growth.

๐Ÿ“Š Role Analysis

Career Level: Senior, with opportunities for growth and leadership within the social media team and across the organization

Reporting Structure: This role reports directly to the Social Media Manager, EMEA

Work Arrangement: On-site, with flexibility for remote work when needed for real-time content creation and community engagement

Growth Opportunities:

  • Progression to a management or leadership role within the social media team
  • Expansion into other areas of the business, such as influencer marketing, community management, or content creation
  • Opportunities to work on high-profile projects and campaigns across Blizzard franchises

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's social media presence and player engagement.

๐ŸŒ Location & Work Environment

Office Type: Modern, collaborative workspace in the heart of London's West End

Office Location(s): London - King - Ampersand, United Kingdom

Geographic Context:

  • Surrounded by iconic record shops, film companies, media offices, and top-tier restaurants
  • Nearby attractions include Regentโ€™s Park, Piccadilly Circus, and Oxford Street
  • Excellent transport links, with easy access to major public transportation hubs

Work Schedule: Full-time, Monday to Friday, with flexibility for real-time content creation and community engagement

ASSUMPTION: The office location provides a vibrant and dynamic work environment, with easy access to amenities and public transportation.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the hiring manager
  • In-person or virtual interview with the social media team and other stakeholders
  • Final interview with the social media director or another senior leader

Key Assessment Areas:

  • Content creation and ideation skills
  • Project management and stakeholder communication
  • Gaming industry knowledge and passion
  • Adaptability and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include specific examples of your content creation, project management, and stakeholder communication skills
  • Demonstrate your passion for gaming and understanding of the gaming industry

ATS Keywords: Social Media Management, Content Creation, Project Management, Stakeholder Communication, Gaming Industry, Blizzard Franchises, Community Engagement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong content creation, project management, and stakeholder communication skills, as well as a passion for gaming and the gaming industry.

๐Ÿ› ๏ธ Tools & Technologies

  • Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
  • Content creation and design tools (e.g., Canva, Adobe Creative Suite)
  • Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard for the social media and content creation industries, with a focus on platforms that facilitate collaboration and project management.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Inclusion
  • Integrity
  • Creativity

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced work environment?
  • Are you able to balance multiple projects and deadlines effectively?
  • Do you have a strong understanding of the gaming industry and a passion for gaming culture?
  • Are you comfortable working with a diverse range of stakeholders, both internally and externally?

ASSUMPTION: Activision Blizzard values a dynamic, collaborative, and inclusive work environment, with a focus on innovation, creativity, and results-driven decision-making.

โš ๏ธ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Balancing the needs of various stakeholders, both internally and externally
  • Adapting to changes in the gaming industry and social media landscape
  • Working with a diverse range of content types and platforms

ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on managing multiple projects and stakeholders, adapting to change, and working with a diverse range of content types and platforms.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Social Media Manager or Social Media Strategist, with a focus on content creation and project management
  • Unlike other roles in the industry, this position requires a deep understanding of the gaming industry and Blizzard franchises
  • Career progression in this role may lead to management or leadership positions within the social media team or across the organization

ASSUMPTION: This role is unique within the industry, requiring a strong understanding of the gaming industry and Blizzard franchises, as well as exceptional content creation, project management, and stakeholder communication skills.

๐Ÿ“ Sample Projects

  • Developing and executing a social media campaign to launch a new Blizzard game or expansion
  • Creating and localizing content for multiple platforms and regions, including Europe, the Middle East, and Africa
  • Managing real-time content creation and community engagement during a major gaming event or announcement

ASSUMPTION: This role presents a unique opportunity to work on high-profile projects and campaigns, with a focus on content creation, localization, and real-time community engagement.

โ“ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the social media team and across the organization?
  • How does this role fit into the broader social media strategy for Blizzard franchises?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Activision Blizzard support the growth and development of its employees?
  • What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions are designed to provide insight into the team structure, role priorities, and company culture, as well as opportunities for growth and development within the organization.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the linked job posting
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your content creation, project management, and stakeholder communication skills
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.