Senior Social Media Specialist

📌 Core Information

🔹 Job Title: Senior Social Media Specialist

🔹 Company: Kaweah Health

🔹 Location: Visalia, California

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategic communications to support Kaweah Health’s mission and visibility
• Managing social media strategy, video production, and public engagement
• Overseeing digital reputation platforms and responding to online and public inquiries
• Collaborating with departments to align messaging with strategic goals

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong communication skills to effectively manage Kaweah Health’s online presence and engage with diverse audiences.

📋 Key Responsibilities

✅ Develops and implements communication strategies for assigned hospital service lines

✅ Acts as liaison between Marketing and department leaders to align messaging with strategic goals

✅ Manages and grows Kaweah Health’s presence across social media platforms

✅ Leads content creation, scheduling, and publishing across platforms

✅ Develops campaigns in support of service-line initiatives, brand awareness, and recruitment

✅ Supports the Senior Digital Strategist with paid social media campaigns and reporting

✅ Monitors engagement and provides ongoing performance analysis and improvement recommendations

✅ Oversees Kaweah Health’s digital reputation, including monitoring and responding to reviews, comments, and social media mentions

✅ Produces regular video content, including external promotions or interviews

✅ Plans and executes scripting, shooting, recording audio, and editing, in collaboration with staff or external vendors

✅ Analyzes and reports on digital and social performance metrics using dashboards and analytics tools

✅ Represents the organization at community-facing events as appropriate

✅ Supports Marketing & Media Relations in planning, budgeting, and team collaboration

ASSUMPTION: This role involves a high level of multitasking, prioritization, and attention to detail to manage various projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Journalism, Public Relations, Communications, Marketing, or a related field

Experience: Minimum of five years of professional experience in communications, public relations, or marketing

Required Skills:

• Strong expertise in major social media platforms, social listening tools, and reputation management platforms
• Skilled in video production software (e.g., Adobe Premiere Pro)
• Exceptional writing, editing, and copyediting capabilities
• Ability to manage complex communications across departments in a large organization
• Experience monitoring, analyzing, and reporting digital engagement and social media metrics
• Comfort presenting to senior leadership and board members
• Excellent interpersonal, project management, and collaboration skills
• High attention to detail and ability to meet tight deadlines

Preferred Skills:

• Bilingual in Spanish
• Experience in healthcare, nonprofit, or public sector communications

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools and a strong understanding of the healthcare industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $32.00 - $48.00 per hour

Benefits:

• Full-Time Benefit Eligible

Working Hours: Day - 8 Hour or less Shift

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Social Media Specialist role in the healthcare industry in California.

📌 Applicant Insights

🔍 Company Context

Industry: Kaweah Health is a publicly owned, community healthcare organization that provides comprehensive health services to the greater Visalia area in central California.

Company Size: Kaweah Health has over 5,000 employees, making it a large organization with significant resources and opportunities for career growth.

Founded: Kaweah Health was established in 1963 and has since grown to become one of the area’s most progressive healthcare providers.

Company Description:

• Kaweah Health offers general, specialty, and sub-specialty care in a full range of medical fields
• The organization is an eight-campus, 613-bed healthcare organization based in Visalia, California
• Kaweah Health is devoted to serving central California residents and offers an array of services to help people live healthier lives

Company Specialties:

• Cardiac services
• Orthopedics
• Surgical services
• Obstetrics
• Physical therapy
• Cancer care
• Imaging
• Diabetes education

Company Website: http://www.kaweahhealth.org

ASSUMPTION: Kaweah Health’s extensive range of services and large size indicate that the organization has a significant impact on the local community and offers diverse career opportunities.

📊 Role Analysis

Career Level: This role is at the senior level, indicating a high degree of responsibility and autonomy in managing Kaweah Health’s online presence and communications strategies.

Reporting Structure: The Senior Social Media Specialist reports directly to the Marketing department and collaborates with various departments to align messaging with strategic goals.

Work Arrangement: This role is on-site, with the expectation of working from Kaweah Health’s Visalia, California campus.

Growth Opportunities:

• Expanding the organization’s online presence and reach
• Developing and implementing innovative communication strategies
• Collaborating with departments to improve overall communication and engagement
• Potential career advancement within the Marketing department or other areas of the organization

ASSUMPTION: Given Kaweah Health’s large size and diverse range of services, there are ample opportunities for professional growth and development in this role.

🌍 Location & Work Environment

Office Type: Kaweah Health has multiple campuses, with the Marketing department located at 400 W Mineral King Ave, Visalia, California 93291.

Office Location(s): Kaweah Health’s main campuses are located in Visalia, California, with additional locations in Woodlake and Tulare.

Geographic Context:

• Visalia is located in the San Joaquin Valley, approximately 200 miles south of San Francisco and 150 miles north of Los Angeles
• The area experiences a Mediterranean climate, with hot, dry summers and mild, wet winters
• Visalia is the fifth-largest city in the San Joaquin Valley and has a population of approximately 130,000 residents

Work Schedule: The Senior Social Media Specialist is expected to work a day shift, with hours ranging from 8 hours or less per day.

ASSUMPTION: Kaweah Health’s multiple campuses and diverse range of services indicate that the organization offers a dynamic and engaging work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the Marketing department and relevant department leaders
• Final interview with the Marketing director or another senior leader

Key Assessment Areas:

• Communication skills and strategic thinking
• Social media management and content creation expertise
• Video production and editing skills
• Ability to work collaboratively and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management, content creation, and video production work
• Demonstrate your understanding of Kaweah Health’s mission and values in your application materials

ATS Keywords: social media management, content strategy, video production, public relations, communications, project management, digital reputation management, writing, editing, collaboration, interpersonal skills, data analysis, social media metrics, bilingual in Spanish

ASSUMPTION: Kaweah Health’s interview process is designed to assess candidates’ skills and fit for the role, with a focus on communication, collaboration, and strategic thinking.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Sprout Social)
• Video production software (e.g., Adobe Premiere Pro)
• Reputation management platforms (e.g., Google Reviews)
• Analytics and reporting tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Kaweah Health’s internal systems and preferences.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Respect
• Excellence
• Stewardship

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Kaweah Health’s core values and mission?
• Are you comfortable working in a large, collaborative organization with diverse departments and stakeholders?
• Do you thrive in a dynamic, fast-paced environment with multiple projects and deadlines?

ASSUMPTION: Kaweah Health values employees who are compassionate, integrity-driven, and committed to providing high-quality care and services to the community.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with various departments and stakeholders
• Adapting to changes in communication strategies and priorities
• Maintaining a strong online presence and engagement in a competitive healthcare market

ASSUMPTION: The Senior Social Media Specialist role at Kaweah Health presents unique challenges and opportunities for growth and development in a dynamic and evolving healthcare landscape.

📈 Similar Roles Comparison

• This role differs from other social media management positions in its focus on healthcare communications and collaboration with multiple departments
• Kaweah Health’s large size and diverse range of services offer unique opportunities for professional growth and development
• Career paths in this role may include advancement within the Marketing department or other areas of the organization, such as public relations or communications

ASSUMPTION: The Senior Social Media Specialist role at Kaweah Health is unique in its focus on healthcare communications and offers distinct opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new service line or initiative
• Creating and editing video content to showcase Kaweah Health’s facilities, staff, and patient testimonials
• Monitoring and analyzing social media metrics to inform strategic communication decisions and improve engagement

ASSUMPTION: The Senior Social Media Specialist role at Kaweah Health involves a wide range of projects and initiatives, requiring strong communication, collaboration, and strategic thinking skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities for this role?
• How does the Marketing department collaborate with other departments to align messaging with strategic goals?
• What are the most significant challenges facing Kaweah Health’s online presence, and how can this role address them?
• What opportunities are there for professional growth and development within the Marketing department or other areas of the organization?
• How does Kaweah Health support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Kaweah Health’s mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management, content creation, and video production work to showcase your skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.