Senior Social Media Specialist

📌 Core Information

🔹 Job Title: Senior Social Media Specialist

🔹 Company: 1Password

🔹 Location: Remote (US or Canada)

🔹 Job Type: Full Time Remote

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Shaping 1Password’s global social media presence
• Amplifying cybersecurity leadership and engaging with diverse audiences
• Creating standout content that builds trust, drives awareness, and deepens community
• Collaborating with cross-functional teams to grow 1Password’s reputation

ASSUMPTION: This role requires a highly creative marketer with strong domain knowledge in cybersecurity and a proven track record in managing global social media brands.

📋 Key Responsibilities

✅ Develop and execute social media strategies that elevate 1Password’s voice in cybersecurity

✅ Create engaging, on-brand content that simplifies complex topics and drives engagement

✅ Manage day-to-day social media publishing, engagement, and moderation across key channels

✅ Collaborate with communications, product marketing, brand, and demand gen teams to support campaigns and announcements

✅ Engage with external audiences and participate in key moments to grow 1Password’s share of voice

✅ Monitor KPIs, report on performance, and continuously improve social media strategy

ASSUMPTION: This role requires exceptional writing skills, adaptability, and the ability to thrive in a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 3+ years managing social media for a global brand, ideally in the SaaS, enterprise tech, or security space

Required Skills:

• Cybersecurity fluency and familiarity with cybersecurity audiences, terminology, and trends
• Audience-aware storytelling and ability to adapt tone for technical and non-technical audiences
• B2B social media expertise and cross-platform strategy execution
• Social-first content creation and comfort with short-form video and visual content
• Employee advocacy knowledge and experience with tools like Sprout Social
• Insights-driven mindset and ability to interpret social analytics
• Proactive and resourceful self-starter with initiative and a high level of autonomy

Preferred Skills:

• Experience with employee advocacy programs and tools
• Fluency in additional languages

ASSUMPTION: Candidates with a degree in Journalism or English Literature may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $94,000 - $128,000 USD (annual base salary) for US-based roles, $94,000 - $128,000 CAD (annual base salary) for Canada-based roles. Salary is commensurate with experience and specific skill set.

Benefits:

• Health and dental coverage
• 401k (US) or RRSP (Canada) with company match
• Generous PTO policy and wellness days off
• Equity grant
• Wellness spending allowance
• Maternity and parental leave top-up programs
• Wellness Coach membership
• Training budget and 1Password University access
• Paid volunteer days
• Employee-led DEIB programs and ERGs
• Fully remote environment
• Peer-to-peer recognition through Bonusly

Working Hours: Full-time (40 hours/week) with occasional travel for in-person engagement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and 1Password's internal equity principles.

📌 Applicant Insights 🔍 Company Context

Industry: 1Password operates in the computer and network security sector, focusing on enterprise-level password management and security solutions.

Company Size: 1,001-5,000 employees, offering a large-scale, established environment with ample opportunities for collaboration and growth.

Founded: 2005, with over two decades of experience in the cybersecurity industry.

Company Description:

• Trusted by more than 100,000 businesses to protect their data
• Provides secure access to any app or service and safely shares sensitive information
• Integrates with popular identity and access management systems and collaboration tools

Company Specialties:

• Password management and security
• Enterprise-level identity and access management
• Secure file sharing and storage

Company Website: 1Password

ASSUMPTION: 1Password is a well-established company with a strong focus on security, privacy, and user experience. Its remote-first culture offers flexibility and opportunities for global collaboration.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy, reporting directly to the Director of Communications and Social Media.

Reporting Structure: This role does not have direct reports but will collaborate with various teams, including communications, brand, product marketing, and demand generation.

Work Arrangement: Fully remote, with occasional travel for in-person engagement, such as annual offsites, team meetings, and customer or industry events.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its social media presence
• Opportunities to collaborate with cross-functional teams and contribute to strategic decision-making
• Chance to develop expertise in enterprise-level cybersecurity and social media marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape 1Password’s social media strategy and make a tangible impact on the company’s reputation and success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Not applicable (fully remote)

Geographic Context:

• 1Password operates globally, with a strong presence in North America
• Remote work allows for flexibility and the ability to work from various time zones
• Occasional travel may be required for in-person engagement and events

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work asynchronously with global teams.

ASSUMPTION: The fully remote work environment offers flexibility and the ability to balance work and personal life, while occasional travel provides opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and cross-functional team members
• Final interview with the Director of Communications and Social Media
• Background check and offer extension

Key Assessment Areas:

• Cybersecurity knowledge and industry expertise
• Writing and content creation skills
• Social media strategy and execution
• Collaboration and communication skills
• Cultural fit and alignment with 1Password’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of 1Password’s products, industry, and target audiences
• Provide examples of your social media content and strategy
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and company

ATS Keywords: Cybersecurity, social media, B2B, content creation, strategy, engagement, collaboration, enterprise tech, SaaS, remote work

ASSUMPTION: The interview process will focus on assessing your technical skills, industry knowledge, and cultural fit with 1Password’s values and remote work environment.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, X, Instagram, Reddit, Threads, Mastodon, Facebook)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation tools (e.g., Canva, Adobe Creative Suite, video editing software)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The tools and technologies required for this role are standard for social media management and content creation, with a focus on industry-specific platforms and tools.

👔 Cultural Fit Considerations

Company Values:

• Simplicity: Make the complex simple and accessible
• Honesty: Be transparent and truthful in all interactions
• Human-centric: Prioritize user experience and empathy in all decisions

Work Style:

• Remote-first: Collaborate effectively with global teams in a virtual environment
• Self-directed: Take initiative and work independently with minimal supervision
• Adaptable: Thrive in a fast-paced, high-growth environment and adapt to changing priorities

Self-Assessment Questions:

• How do you simplify complex cybersecurity topics for non-technical audiences?
• Can you provide an example of a successful social media campaign you’ve managed, and how you measured its impact?
• How do you balance working independently and collaborating with cross-functional teams in a remote environment?

ASSUMPTION: 1Password values candidates who are passionate about their work, proactive, and able to thrive in a remote, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation deadlines
• Keeping up with industry trends and platform algorithm changes
• Occasional travel requirements for in-person engagement and events
• Balancing the need for consistency in brand voice with the requirement to adapt messaging for diverse audiences

ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective time management, and a deep understanding of 1Password’s brand and target audiences.

📈 Similar Roles Comparison

• Unlike other social media roles, this position focuses on enterprise-level cybersecurity and requires a strong understanding of technical audiences
• 1Password’s global presence and remote work environment offer unique opportunities for collaboration and growth
• This role provides a unique blend of strategic planning, content creation, and community management, with a strong focus on analytics and performance measurement

ASSUMPTION: This role is distinct from other social media positions due to its focus on enterprise-level cybersecurity and the unique opportunities it offers for global collaboration and growth.

📝 Sample Projects

• Developing a social media campaign to launch a new product feature, including content creation, channel strategy, and performance measurement
• Creating a series of infographics or videos to explain complex cybersecurity topics and share them across 1Password’s social media channels
• Managing an employee advocacy program, including onboarding, training, and ongoing engagement with employee influencers

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Social Media Specialist may undertake to enhance 1Password’s social media presence and engage with its audiences.

💡 Key Questions to Ask During Interview

• How does 1Password measure the success of its social media campaigns, and what KPIs are most important for this role?
• Can you describe the team structure and dynamics within the communications department, and how this role will collaborate with other teams?
• How does 1Password support employee growth and development, particularly for remote team members?
• What are the most significant challenges facing 1Password’s social media presence, and how can this role help address them?
• How does 1Password balance the need for consistency in brand voice with the requirement to adapt messaging for diverse audiences?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and provides valuable insights into 1Password’s culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content and strategy, demonstrating your ability to create engaging, on-brand content
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and company
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.