Senior Social Media Strategist

📌 Core Information

🔹 Job Title: Senior Social Media Strategist

🔹 Company: MJH Life Sciences®

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Media Production

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven social media strategies targeting healthcare audiences
• Managing content calendars and campaigns across various platforms
• Ensuring compliance with FDA and industry regulations in social media activities
• Engaging and collaborating with cross-functional teams

ASSUMPTION: The job requires understanding complex health communication regulations, as it emphasizes compliance and data-driven strategies in healthcare settings.

📋 Key Responsibilities

✅ Develop and implement social media strategies for diverse healthcare stakeholders

✅ Manage content calendars and execute multi-platform campaigns

✅ Collaborate with internal teams for messaging compliance

✅ Monitor metrics to optimize engagement, reach, and conversions

✅ Stay informed on industry guidelines and adapt content accordingly

✅ Write and edit varied multimedia content for healthcare audiences

✅ Engage with community through monitoring and moderation

✅ Identify opportunities for real-time engagement and innovative trends

ASSUMPTION: Responsibilities require strong cross-functional collaboration skills, reflecting a dynamic, fast-paced work environment typical of media production agencies.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field (Master’s preferred)

Experience: Minimum 3 years in social media marketing or content strategy, preferably within healthcare or pharmaceuticals

Required Skills:

• Strong writing skills and ability to simplify medical concepts
• Proficiency in social media management tools like Sprout Social
• Experience with paid social media campaigns

Preferred Skills:

• SEO knowledge and familiarity with analytics tools
• Experience in influencer engagement and audience segmentation

ASSUMPTION: The role would benefit from additional skills such as strategic decision-making capabilities and understanding of healthcare marketing regulations.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within the media production industry for similar roles

Benefits:

• Comprehensive healthcare coverage
• 401(k) with company match
• Professional development opportunities

Working Hours: Standard 40-hour workweek, with potential requirement for flexibility based on campaign needs

ASSUMPTION: Compensation and benefits are typical for senior-level roles in similar-sized media organizations, focusing on comprehensive employee support.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production, with a focus on healthcare and medical communications

Company Size: 501-1,000 employees, offering agility and personalized employee attention

Founded: Not specified; established reputation in healthcare media for 25 years

Company Description:

• Largest privately held medical media company in the US
• Provides integrated communication products and services
• Focus on healthcare, animal health, and industry sciences

Company Specialties:

• Healthcare Media
• Healthcare Publishing
• Healthcare Communications

Company Website: https://www.mjhlifesciences.com/

ASSUMPTION: MJH Life Sciences' focus on healthcare and scientific communications implies robust, interdisciplinary collaboration opportunities for employees.

📊 Role Analysis

Career Level: Senior; offers opportunities to lead strategic initiatives and influence social media direction

Reporting Structure: Likely reports to a director or VP of marketing or communications

Work Arrangement: Hybrid, combining on-site collaboration with remote flexibility

Growth Opportunities:

• Potential for promotion into leadership roles within social media or digital strategy
• Cross-functional project leadership opportunities
• Professional development and specialization in healthcare communication

ASSUMPTION: There are opportunities for upward mobility within a rapidly expanding, influential company in the healthcare media space.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace likely supporting creativity and innovation

Office Location(s): Central operations in Cranbury, New Jersey

Geographic Context:

• Proximity to major healthcare and technology hubs
• Access to diverse professional networks and industries
• Convenience for both local and commuting employees

Work Schedule: Standard business hours with flexibility for campaign demands and personal commitments

ASSUMPTION: The work environment is designed to support collaborative, innovative, and flexible work models, valuable for dynamic project demands.

💼 Interview & Application Insights

Typical Process:

• Submit application online
• Initial phone screening
• In-depth interviews with HR and department heads

Key Assessment Areas:

• Understanding of social media strategy in healthcare
• Compliance knowledge and content innovation
• Collaboration and communication effectiveness

Application Tips:

• Highlight healthcare and regulatory experience in resume
• Prepare to discuss data-driven successes
• Demonstrate adaptability and innovation in project management

ATS Keywords: Social Media Strategy, Healthcare Communication, Compliance, Data-Driven Marketing

ASSUMPTION: The application process emphasizes experience in healthcare communication, strategic thinking, and compliance knowledge.

🛠️ Tools & Technologies

• Sprout Social
• Hootsuite
• Google Analytics

ASSUMPTION: Familiarity with advanced social media and analytics tools is critical for efficiently managing campaigns and deriving actionable insights.

👔 Cultural Fit Considerations

Company Values:

• Service Focused
• Innovation
• Integrity and Teamwork

Work Style:

• Collaborative and inclusive
• Driven by results and performance excellence
• Encourages innovative problem-solving

Self-Assessment Questions:

• Can I adapt complex medical content for diverse audiences?
• Am I practiced in maintaining social media compliance within healthcare?
• How do I collaborate across multi-disciplinary teams effectively?

ASSUMPTION: Prospective employees should align with MJH Life Sciences' emphasis on teamwork, compliance, and innovation.

⚠️ Potential Challenges

• Adhering to strict regulatory compliance while executing dynamic campaigns
• Maintaining consistent messaging across multiple platforms and stakeholders
• Navigating cross-functional team collaborations within tight timelines
• Staying ahead of emerging social media trends and technologies

ASSUMPTION: The role could be demanding in terms of meeting compliance needs while fostering creativity to deliver impactful campaigns.

📈 Similar Roles Comparison

• Role involves more specialized healthcare focus compared to general media strategist positions
• Higher emphasis on compliance can be more challenging than in non-regulated industries
• Opportunity to impact healthcare communication strategies on a broader scale

ASSUMPTION: Compared to similar roles in different sectors, this position brings unique challenges and responsibilities due to the specialized nature of healthcare communication.

📝 Sample Projects

• Developing a social media campaign for a new pharmaceutical product launch
• Creating multi-platform content strategy for patient education
• Collaborating with KOLs for a healthcare advocacy initiative

ASSUMPTION: Sample projects likely reflect the company's focus on strategic communication and innovation within the healthcare segment.

❓ Key Questions to Ask During Interview

• How does the company balance creative freedom with regulatory compliance?
• What are the key success metrics for social media strategies here?
• Can you describe the typical cross-functional team dynamics?
• How does the organization support ongoing professional development?
• What innovative projects does the company have planned?

ASSUMPTION: Questions should aim to reveal how the company integrates innovation with compliance and strategic growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MJH Life Sciences careers page
• Ensure your resume highlights relevant experience in healthcare social media
• Prepare a portfolio showcasing past successful campaigns
• Demonstrate understanding of industry regulations during interviews
• Follow up with the recruitment team post-application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.