Senior Social Media Strategist

📌 Core Information

🔹 Job Title: Senior Social Media Strategist

🔹 Company: Cohere

🔹 Location: Toronto, Ontario, Canada (with remote flexibility)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (offices in Toronto, New York, San Francisco, and London)

🚀 Job Overview

Key aspects of this role include:

• Developing a platform-level vision for Cohere's social media presence
• Leading strategic initiatives and high-profile campaigns
• Collaborating cross-functionally to create engaging content and maximize impact
• Analyzing data and insights to inform decision-making and strategy

ASSUMPTION: This role requires a strategic thinker with a creative vision and a strong understanding of the social media landscape. The ideal candidate will have experience in developing and executing successful social media strategies.

📋 Key Responsibilities

✅ Develop and implement a comprehensive social media strategy for Cohere, encompassing all channels and aligning with our brand identity and business goals

✅ Lead strategic initiatives and high-profile social media activations, collaborating with cross-functional teams to bring innovative ideas to life

✅ Develop and implement a content strategy that resonates with Cohere's diverse audience, including both evergreen and tentpole moments

✅ Nurture and grow Cohere's social media communities, fostering meaningful interactions and increasing brand loyalty

✅ Utilize social media analytics to extract actionable insights, track performance, and inform strategic decision-making across teams

✅ Partner with Marketing, Sales, Customer Success, and Operations teams to ensure alignment and maximize the impact of social media efforts

✅ Stay ahead of the curve by continuously researching social media trends, emerging platforms, and best practices to ensure Cohere remains at the forefront of social innovation

ASSUMPTION: The ideal candidate will have experience in developing and executing successful social media strategies, with a strong ability to think strategically, creatively, and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 7+ years of experience in digital/social marketing, with a proven track record of developing and executing successful social media strategies

Required Skills:

• Social Media Expertise: Proven ability to develop and execute successful social media strategies
• Strategic Thinking: Ability to develop a clear vision and roadmap for social media, aligning with overall business objectives
• Creative Visionary: Passion for developing innovative and engaging social media campaigns that capture attention and drive results
• Data-Driven Expertise: Have a data-driven approach to making informed, strategic decisions—the ability to use social media analysis tools to capture data and create clear reports
• Community Builder: Experience in cultivating and growing online communities, fostering engagement, and building brand advocacy
• Collaborative Leader: Excellent communication and interpersonal skills with the ability to effectively collaborate with cross-functional teams
• Passion for Design: A genuine interest in design and the ability to apply brand guidelines to social media, effectively sharing Cohere’s brand with audiences

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Fluency in multiple languages

ASSUMPTION: While the ideal candidate will have a strong background in social media marketing, we encourage applicants from diverse backgrounds who can bring unique perspectives to the role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on experience and location)

Benefits:

• Open and inclusive culture and work environment
• Weekly lunch stipend, in-office lunches & snacks
• Full health and dental benefits, including a separate budget to take care of your mental health
• 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK
• Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
• Remote-flexible work, offices in Toronto, New York, San Francisco, and London, and co-working stipend
• 6 weeks of vacation

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior social media strategist role. The final offer will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on Natural Language Processing, Machine Learning, and Artificial Intelligence

Company Size: 201-500 employees (as of 2023)

Founded: 2019

Company Description:

• Cohere is the leading security-first enterprise AI company
• Builds cutting-edge foundation models and end-to-end AI products designed to solve real-world business problems
• Partners closely with companies to deliver seamless integration, full customization, and easy-to-use solutions for their workforce and customers

Company Specialties:

• Natural Language Processing
• Machine Learning
• Artificial Intelligence

Company Website: cohere.com

ASSUMPTION: Cohere is a growing company with a strong focus on innovation and collaboration. They value diversity and inclusion, offering a range of benefits to support their employees' well-being and growth.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote OK (with offices in Toronto, New York, San Francisco, and London)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its marketing team
• Opportunities to work on high-impact projects and campaigns
• Chance to shape Cohere's social media presence and strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Cohere's marketing efforts.

🌍 Location & Work Environment

Office Type: Flexible (remote work available with offices in Toronto, New York, San Francisco, and London)

Office Location(s): Toronto, Ontario, Canada (with remote flexibility)

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry
• Cohere's offices are located in the heart of downtown Toronto, with easy access to public transportation
• The company offers remote work flexibility, allowing employees to work from home or other locations as needed

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The ideal candidate will be comfortable working in a flexible, remote-friendly environment and be able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing and/or other marketing team members
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Strategic thinking and vision for Cohere's social media presence
• Creativity and innovation in campaign development and execution
• Data analysis and reporting skills
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your social media marketing experience and achievements
• Include specific examples of successful social media campaigns you've led or contributed to
• Demonstrate your understanding of Cohere's mission and values in your application materials

ATS Keywords: Social Media Strategy, Campaign Development, Data Analysis, Marketing Collaboration, Brand Management, Community Engagement

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and collaboration skills, as well as their understanding of Cohere's mission and values.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Data analysis and reporting tools (e.g., Google Analytics, social media analytics platforms)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The ideal candidate will have experience with social media management tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Cohere values creativity and continuous learning
• Collaboration: The company fosters a culture of teamwork and open communication
• Integrity: Cohere is committed to ethical and responsible business practices

Work Style:

• Flexible and remote-friendly work environment
• Data-driven decision-making and continuous improvement
• Cross-functional collaboration and open communication

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong understanding of Cohere's mission and values, and how can you contribute to them?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Cohere, with a passion for innovation, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously
• Keeping up with the rapidly evolving social media landscape
• Balancing strategic thinking with day-to-day tactical execution
• Collaborating effectively with cross-functional teams in a remote work environment

ASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to change, and thrive in a dynamic, remote work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on developing a comprehensive social media strategy for a growing AI company
• Compared to traditional marketing roles, this position requires a strong understanding of the social media landscape and a creative vision for engaging audiences
• Career progression in this role could lead to leadership positions in marketing or other areas of the business

ASSUMPTION: This role offers a unique opportunity to shape Cohere's social media presence and strategy, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a successful social media campaign to launch a new AI product
• Analyzing social media data to identify trends and inform strategic decision-making
• Collaborating with cross-functional teams to create engaging content and maximize brand impact

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements in their application materials.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Cohere's social media presence, and how can this role address them?
• How does this role collaborate with other marketing team members and cross-functional teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cohere support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially in a remote work environment?

ASSUMPTION: The ideal candidate will be proactive in asking questions and demonstrating their understanding of Cohere's mission, values, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media marketing experience and achievements
• Prepare examples of successful social media campaigns you've led or contributed to
• Demonstrate your understanding of Cohere's mission and values in your application materials
• Follow up with the hiring team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.