📌 Core Information
🔹 Job Title: Senior Social Media Strategist
🔹 Company: Dentsu
🔹 Location: Canada - International – Remote
🔹 Job Type: Full-Time, Permanent
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies for clients
- Leading the organic growth of clients' social media presence
- Analyzing performance data and providing actionable insights
- Collaborating with cross-functional teams to deliver top-tier services
- Acting as a consultant on technological and social innovations
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills. The ideal candidate will have a proven track record in social media management and leadership.
📋 Key Responsibilities
✅ Generate strategies to achieve clients' business objectives, with a data-first mindset
✅ Lead the organic development and growth of clients' social media activities
✅ Develop content pillars and social calendars aligned with KPIs and business objectives
✅ Define KPIs, benchmarks, and metrics to evaluate and increase clients' social media presence
✅ Analyze performance results using statistical techniques and analytics tools
✅ Act as a consultant regarding technological and social innovations
✅ Lead and support client meetings and communications
✅ Maintain an active presence within necessary tools and social platforms
✅ Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities
✅ Go above and beyond client and company expectations, bringing fresh and new ideas
✅ Communicate effectively to all stakeholders, including senior management
✅ Act as a resource to help fuel organic business growth for ICUC
✅ Lead and inspire a team of social strategists and social media managers
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, as well as the ability to work effectively in a remote, global team.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, advertising, PR, or equivalent
Experience: At least 7 years of social media management and reporting experience, with at least 2 years of leadership experience
Required Skills:
- Proven expertise in overseeing social media activities
- Strong leadership skills in social media strategy development
- Excellent communication and presentation abilities
- Strong time management and multitasking skills
- Good sense of decorum and brand appropriateness
- Fluency in English, with proficiency in additional languages considered an asset
Preferred Skills:
- Experience with social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros
- Proficiency in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater
- Understanding of SEO strategies and digital marketing metrics
ASSUMPTION: Candidates with relevant certifications or additional language skills may be given preference.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 USD per year
Benefits:
- Medical
- Dental
- RRSP (Retirement Savings Plan)
- Paid Time Off
Working Hours: Full-time, with a flexible schedule and the need to work occasional evenings and weekends as required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level social media strategist role. Actual salary may vary based on relevant experience, knowledge, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and public relations firm, operating in the highly competitive and dynamic advertising services industry.
Company Size: Dentsu is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Dentsu was founded in 1901 and has a rich history of innovation and success in the advertising industry.
Company Description:
- Dentsu is a global leader in marketing communications, advertising, and media planning and buying
- The company offers a wide range of services, including creative, innovation, data, and technology
- Dentsu is committed to creating workplaces that reflect the clients they serve and where everyone feels empowered to bring their full, authentic selves to work
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's large size and global presence offer candidates the opportunity to work on a wide range of clients and projects, as well as the chance to advance their careers within the organization.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and leadership in social media strategy and management.
Reporting Structure: The Senior Social Media Strategist will report directly to the Head of Strategy and will be responsible for leading a team of social strategists and social media managers.
Work Arrangement: This role is remote solely, requiring strong self-motivation and the ability to work effectively in a virtual environment.
Growth Opportunities:
- Potential to advance to a leadership role within the strategy team or the wider organization
- Opportunities to work on a diverse range of clients and projects
- Chance to develop and refine skills in social media strategy, data analysis, and leadership
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office location required
Office Location(s): Canada - International – Remote
Geographic Context:
- The role is based in Canada but is open to candidates from around the world, as long as they are able to work within the required time zones
- The remote nature of the role allows for a high degree of flexibility and work-life balance
- The company offers a range of benefits, including medical, dental, RRSP, and paid time off
Work Schedule: Full-time, with a flexible schedule and the need to work occasional evenings and weekends as required
ASSUMPTION: The remote nature of this role may be particularly appealing to candidates who value flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the strategy team
- Final interview with the Head of Strategy
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your approach to social media strategy and data analysis
- Demonstrate your ability to work effectively in a remote, global team
- Showcase your leadership and team management skills
ATS Keywords: Social Media Strategy, Data Analysis, Leadership, Team Management, Remote Work, Global Team, Advertising Services, Marketing Communications
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, communication, and leadership skills, as well as their cultural fit with Dentsu.
🛠️ Tools & Technologies
- Social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros
- Reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Diversity & Inclusion
Work Style:
- Remote work environment, requiring strong self-motivation and time management skills
- Global team, with the need to collaborate effectively across time zones
- Fast-paced and dynamic, with a focus on delivering high-quality work under tight deadlines
Self-Assessment Questions:
- Do you have a proven track record of success in social media strategy and management?
- Are you comfortable working in a remote, global team and managing team members remotely?
- Do you have strong data analysis and interpretation skills, and the ability to translate data into actionable insights?
- Are you able to work effectively under tight deadlines and in a fast-paced environment?
- Do you share Dentsu's values and commitment to creating an inclusive and empowering work environment?
ASSUMPTION: Candidates who are a strong cultural fit with Dentsu's values and work style will be more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- The remote nature of the role may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The fast-paced and dynamic nature of the role may require candidates to work occasional evenings and weekends as required
- The global nature of the role may present challenges in terms of time zone management and effective communication across cultures
- The competitive nature of the advertising services industry may present challenges in terms of client acquisition and retention
ASSUMPTION: Candidates who are able to thrive in a remote, fast-paced, and dynamic work environment, and who are comfortable working with a global team, will be better equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is similar to other senior-level social media strategist roles in the advertising services industry
- However, Dentsu's global presence and large size offer candidates the opportunity to work on a wide range of clients and projects, as well as the chance to advance their careers within the organization
- Career paths for this role may include advancement to a leadership role within the strategy team or the wider organization
ASSUMPTION: Candidates who are interested in working for a large, global organization with a wide range of clients and projects may be particularly drawn to this role.
📝 Sample Projects
- Developing a comprehensive social media strategy for a global brand, including content pillars, social calendars, and KPIs
- Analyzing performance data for a client's social media presence and providing actionable insights to improve their social media presence
- Acting as a consultant on technological and social innovations, providing recommendations to clients on how to leverage new platforms and trends
ASSUMPTION: The specific projects that candidates may work on in this role will vary depending on the client and project.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and work-life balance for this role?
- How does the strategy team collaborate and communicate effectively in a remote, global environment?
- What opportunities are there for career growth and development within the strategy team and the wider organization?
- How does Dentsu support its employees in developing their skills and advancing their careers?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Candidates should use the interview process to gain a clear understanding of the role's responsibilities, work-life balance, and career growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/Canada---International--Remote/Senior-Brand-Strategist_R1098728
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on social media strategy, data analysis, and leadership
- Prepare examples of your past work, including social media strategies, data analysis reports, and client presentations
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
- Prepare for the interview by researching Dentsu's company culture, values, and recent projects
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
