📌 Core Information
🔹 Job Title: Senior Social Media Strategist
🔹 Company: MJH Life Sciences®
🔹 Location: Cranbury North, New Jersey
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing data-driven social media strategies for various healthcare audiences
- Managing content calendars and overseeing organic and paid campaigns across multiple platforms
- Collaborating with cross-functional teams to ensure compliant messaging
- Monitoring and analyzing performance metrics to optimize campaigns
- Staying informed on FDA social media guidelines and ensuring content alignment with MLR requirements
ASSUMPTION: This role requires a strong understanding of the healthcare industry, FDA guidelines, and social media marketing strategies to create engaging and compliant content.
📋 Key Responsibilities
✅ Develop and implement data-driven social media strategies for patients, caregivers, healthcare professionals, and industry stakeholders
✅ Manage content calendars and oversee the execution of organic and paid campaigns across platforms (LinkedIn, X, Facebook, Instagram, YouTube, Threads, and emerging channels)
✅ Collaborate with cross-functional teams (regulatory, medical affairs, legal, creative) to ensure compliant messaging
✅ Monitor and analyze performance metrics, optimizing campaigns for engagement, reach, and conversions
✅ Stay informed on FDA social media guidelines and ensure all content aligns with MLR (Medical, Legal, Regulatory) requirements
✅ Write and edit social media posts, ad copy, blog articles, video scripts, infographics, and interactive content tailored for healthcare/pharmaceutical audiences
✅ Adapt complex medical/scientific information into clear, compelling, and patient-friendly language
✅ Develop social media toolkits for HCPs, advocacy groups, and internal stakeholders
✅ Craft engaging narratives and patient stories while adhering to industry regulations
✅ Collaborate with designers and video teams to create multimedia content that enhances engagement
✅ Monitor, moderate, and respond to comments, messages, and inquiries in alignment with compliance guidelines
✅ Identify opportunities for real-time engagement while mitigating risk
✅ Partner with advocacy groups, KOLs, and patient influencers to foster authentic conversations
✅ Track KPIs (reach, engagement, sentiment, conversions) and generate performance reports with insights
✅ A/B test content formats and posting times to refine strategy
✅ Stay ahead of emerging social media trends and recommend innovative approaches
ASSUMPTION: This role requires strong communication, analytical, and project management skills to handle multiple campaigns and workflows simultaneously and efficiently.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s preferred)
Experience: 3+ years of experience in social media marketing, digital content strategy, or copywriting within healthcare, pharmaceuticals, biotech, or medical communications
Required Skills:
- Strong understanding of FDA, HIPAA, and PhRMA guidelines for social media
- Exceptional writing skills with the ability to simplify complex medical concepts
- Proficiency in social media management tools (e.g., Sprout Social, Hootsuite, Meltwater)
- Experience with paid social media campaigns (LinkedIn Ads, Meta Ads, X Ads)
- Familiarity with SEO, analytics tools (Google Analytics, social listening platforms), and CRM integration
Preferred Skills:
- Experience in the pharmaceutical industry or agency-side work
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio showcasing their writing and content creation skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 per year, depending on qualifications. Eligible for annual company bonus program or commission incentive based on role.
Benefits:
- Hybrid work schedule
- Health insurance through Cigna (medical & dental)
- Vision coverage through VSP
- Pharmacy benefits through OptumRx
- FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
- 401(k) and Roth 401(k) with company match
- Pet discount program with PetAssure
- Norton LifeLock identity theft protection
- Employee Assistance Program (EAP) through NYLGBS
- Fertility benefits through Progyny
- Commuter benefits
- Company-paid Short-Term and Long-Term Disability
- Voluntary Term Life & AD&D Insurance, plus Universal Life Insurance options
- Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
- Discounts and rewards through BenefitHub
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New Jersey area. The benefits package is comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: MJH Life Sciences is a leading medical media company focused on healthcare, animal health, and industry sciences, providing integrated communication products, services, education, and research.
Company Size: MJH Life Sciences is a mid-sized company with 501-1,000 employees, offering a mix of corporate structure and agility.
Founded: MJH Life Sciences was founded in 1996 and has since established a reputation for embracing agility and offering relevant, practical information to its diverse audience.
Company Description:
- MJH Life Sciences provides integrated communication products, services, education, and research to professionals within health care, animal health, and industry sciences.
- The company embraces agility and offers relevant, practical information that meets the needs of its diverse audience.
- As the largest privately held medical media company in the United States, MJH Life Sciences has a strong reputation in the industry.
Company Specialties:
- Healthcare Media
- Healthcare Publishing
- Healthcare Communications
Company Website: www.mjhlifesciences.com
ASSUMPTION: MJH Life Sciences’ focus on agility and relevant information makes it an attractive place for innovative and adaptable professionals.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in social media strategy and content creation within the healthcare industry.
Reporting Structure: The Senior Social Media Strategist will report directly to the Director of Social Media and collaborate with cross-functional teams, including regulatory, medical affairs, legal, creative, and other internal stakeholders.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific hybrid work arrangement is not specified in the job description.
Growth Opportunities:
- Proven success in this role may lead to advancement opportunities within the company’s growing social media team or other departments.
- The diverse range of clients and brands within MJH Life Sciences offers opportunities to work on various projects and expand skillsets.
- The company’s focus on agility and innovation creates an environment for continuous learning and professional development.
ASSUMPTION: Candidates who demonstrate strong leadership, strategic thinking, and a proactive approach to professional development will have the best opportunities for growth within this role.
🌍 Location & Work Environment
Office Type: MJH Life Sciences has a corporate office in Cranbury North, New Jersey, with a hybrid work arrangement available for this role.
Office Location(s): 2 Clarke Dr, Suite 100, Cranbury, New Jersey 08512, US
Geographic Context:
- Cranbury North is a suburban area in central New Jersey, approximately 45 minutes from New York City and 1 hour from Philadelphia.
- The area offers a mix of urban and rural environments, with easy access to major cities for cultural and entertainment opportunities.
- New Jersey is known for its diverse population, offering a rich cultural landscape and a variety of neighborhoods to suit different preferences.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement. The specific hybrid work arrangement is not specified in the job description.
ASSUMPTION: Candidates who enjoy a mix of on-site and remote work, as well as access to cultural and entertainment opportunities, may find this location and work arrangement appealing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager and/or team members
- On-site or virtual final interview with key stakeholders
- Background check and reference check (if applicable)
Key Assessment Areas:
- Writing and content creation skills
- Social media strategy and campaign management
- Industry knowledge and understanding of FDA guidelines
- Collaboration and communication skills
- Analytical and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your understanding of the healthcare industry and social media strategy.
- Prepare examples of your writing and content creation work, showcasing your ability to adapt complex medical/scientific information into clear, compelling, and patient-friendly language.
- Be ready to discuss your approach to social media campaign optimization and your understanding of relevant metrics and KPIs.
- Research MJH Life Sciences and the role to demonstrate your enthusiasm and understanding of the company and its mission.
ATS Keywords: Social Media Strategy, Content Creation, Writing Skills, Data Analysis, Campaign Optimization, FDA Guidelines, Healthcare Marketing, Digital Content Strategy, SEO, Social Media Management Tools, Influencer Engagement, Audience Segmentation, Regulatory Compliance, Analytical Skills, Multimedia Content Creation
ASSUMPTION: Candidates who demonstrate a strong understanding of the role, the company, and the industry, as well as relevant skills and experiences, will have the best chance of success in the application process.
🛠️ Tools & Technologies
- Social media management tools (e.g., Sprout Social, Hootsuite, Meltwater)
- Paid social media campaign platforms (LinkedIn Ads, Meta Ads, X Ads)
- Analytics tools (Google Analytics, social listening platforms)
- CRM integration tools
- Multimedia content creation tools (video editing, graphic design)
ASSUMPTION: Proficiency in these tools and technologies is required for this role, and candidates should be prepared to discuss their experience with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Embracing agility
- Offering relevant, practical information
- Meeting the needs of a diverse audience
Work Style:
- Collaborative and cross-functional teamwork
- Adaptability and innovation
- Data-driven decision-making
Self-Assessment Questions:
- Do you have experience working in a fast-paced, agile environment, and can you thrive in a role that requires continuous adaptation and innovation?
- Are you comfortable collaborating with cross-functional teams and managing multiple campaigns simultaneously?
- Do you have a strong understanding of the healthcare industry, FDA guidelines, and social media marketing strategies?
ASSUMPTION: Candidates who align with MJH Life Sciences’ values and work style, and who can demonstrate their fit through self-assessment questions, will be strong contenders for this role.
⚠️ Potential Challenges
- The role requires a strong understanding of the healthcare industry, FDA guidelines, and social media marketing strategies, which may present a learning curve for candidates from non-healthcare backgrounds.
- The role involves managing multiple campaigns simultaneously, which may require strong project management and time management skills to balance workloads effectively.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with team members and stakeholders.
- The role may require occasional travel to attend industry events, conferences, or client meetings.
ASSUMPTION: Candidates who are aware of these potential challenges and can demonstrate their ability to overcome them will be better prepared for the role and its demands.
📈 Similar Roles Comparison
- Compared to other senior social media strategist roles in the healthcare industry, this role offers a unique opportunity to work for a mid-sized company with a strong reputation for agility and innovation.
- Industry-specific context: The healthcare industry is highly regulated, and candidates should be prepared to navigate FDA guidelines and other compliance requirements.
- Career path comparison: This role offers opportunities for growth within the company’s social media team or other departments, as well as potential advancement to director or management positions.
ASSUMPTION: Candidates who understand the unique aspects of this role and can articulate how their skills and experiences align with the company’s mission and values will be well-positioned for success.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about a new pharmaceutical product, including patient testimonials and expert interviews
- Creating a social media toolkit for healthcare professionals, including infographics, videos, and patient stories to support a specific therapeutic area
- Managing a real-time engagement campaign during a medical conference, responding to attendee questions and comments while mitigating risk
ASSUMPTION: Candidates who can provide specific examples of their experience with similar projects and discuss the outcomes and lessons learned will be strong contenders for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media department and how this role fits into the team?
- What are the most significant challenges facing the social media team currently, and how does this role contribute to addressing them?
- How does MJH Life Sciences support the professional development and growth of its employees, particularly within the social media team?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does MJH Life Sciences approach work-life balance, particularly for hybrid roles like this one?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process will demonstrate their interest in the role and their understanding of the company and its mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your understanding of the healthcare industry and social media strategy.
- Prepare examples of your writing and content creation work, showcasing your ability to adapt complex medical/scientific information into clear, compelling, and patient-friendly language.
- Be ready to discuss your approach to social media campaign optimization and your understanding of relevant metrics and KPIs.
- Research MJH Life Sciences and the role to demonstrate your enthusiasm and understanding of the company and its mission.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
