Senior Social Media Strategist

📌 Core Information

🔹 Job Title: Senior Social Media Strategist

🔹 Company: Greater Orlando Aviation Authority

🔹 Location: Orlando, FL

🔹 Job Type: Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining the Greater Orlando Aviation Authority’s presence on social media and related platforms
• Creating engaging content for campaigns that promote the Aviation Authority’s projects and programs
• Monitoring performance of social media initiatives and recommending changes
• Staying updated with emerging social media tools and their potential uses for the Aviation Authority
• Engaging with the public by responding to communications from the social audience

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends to effectively manage the Authority's online presence and engage with its audience.

📋 Key Responsibilities

✅ Create and maintain the Greater Orlando Aviation Authority’s presence on social media sites, company blogs, and related platforms

✅ Develop content and identify assets, such as video, for comprehensive campaigns that promote the Aviation Authority’s projects and programs

✅ Monitor performance of social media initiatives and work with the Manager, Social Media, to recommend changes

✅ Monitor emerging social media tools and their potential uses for the Aviation Authority

✅ Monitor and respond to assigned communications from the social audience (i.e., posts, messages, tweets, etc.)

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in a related field

Experience: Four (4) years’ experience directly related to marketing, communications, or public relations, including social media responsibilities

Required Skills:

• In-depth familiarity with and understanding of social media sites, including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube
• Knowledge of the principles and practices of social media programs and social media tools
• Excellent oral, writing, and editing skills
• Demonstrated experience with editing and design software, i.e., Adobe Photoshop
• Photography and videography skills for content gathering
• Ability to interpret trends and performance measurements
• Excellent interpersonal skills to interact with Authority staff and the public
• Proficient in Microsoft Office systems such as Excel, Word, and PowerPoint
• Excellent attention to detail
• Valid Florida driver’s license

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of the aviation industry

ASSUMPTION: Candidates with a strong portfolio showcasing their social media management skills and experience will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $77,181.56 annual salary

Benefits:

• Paid Vacation, Holidays, Sick and Personal Leave Days
• Retirement Plan with Company Match
• Health, Dental and Vision Insurance
• Wellness Programs
• Short Term Disability Plan, Long Term Disability Plan, and Life Insurance
• Education Reimbursement (Full-time Employees Only)
• Hybrid Work Schedule (for applicable positions)
• Shift Differential (for applicable positions)

Working Hours: Full-time, 40 hours per week, with the possibility of working non-standard schedules, including weekends

ASSUMPTION: The salary range provided is based on the job listing and is subject to change. Benefits are comprehensive and include health insurance, retirement plans, and various leave options.

📌 Applicant Insights

🔍 Company Context

Industry: The Greater Orlando Aviation Authority operates Orlando International Airport (MCO) and Orlando Executive Airport (ORL), serving over 55 million guests annually. It is the largest airport in Florida and the 9th busiest in the United States.

Company Size: The Greater Orlando Aviation Authority has 1,001-5,000 employees, making it a mid-sized organization.

Founded: The Greater Orlando Aviation Authority was founded in 1976.

Company Description:

• The Greater Orlando Aviation Authority (GOAA) operates MCO and the Orlando Executive Airport, serving as a significant transportation resource, catalyst, and hub in the State of Florida.
• The Authority is governed by a seven-member board, with the mayor of the City of Orlando, the Chairman of the Board of County Commissioners, and five other members appointed by the Governor of the State of Florida.
• The GOAA reserves the right to delete any inappropriate, obscene, or vulgar comments, off-topic posts, spam, slander, libel, advertising, or commercial solicitation.

Company Specialties:

• Airlines and Aviation
• Airport Management
• Transportation

Company Website: www.flymco.com

ASSUMPTION: The Greater Orlando Aviation Authority is a government agency responsible for managing and operating the Orlando International Airport and Orlando Executive Airport, with a focus on providing excellent customer service and maintaining safe, efficient, and sustainable airport operations.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring 2-5 years of experience in marketing, communications, or public relations with a focus on social media management.

Reporting Structure: The Senior Social Media Strategist reports directly to the Manager, Social Media.

Work Arrangement: This is a hybrid position, requiring on-site work with the possibility of working remotely on a flexible basis.

Growth Opportunities:

• Progression to a management role within the Social Media department
• Expanding responsibilities based on performance and the organization's needs
• Potential opportunities in other departments or airports managed by the Greater Orlando Aviation Authority

ASSUMPTION: This role offers opportunities for professional growth and development within the organization, with a focus on expanding social media management skills and experience.

🌍 Location & Work Environment

Office Type: The Greater Orlando Aviation Authority operates multiple office locations, with the main office located at One Jeff Fuqua Blvd, Orlando, Florida 32827.

Office Location(s): One Jeff Fuqua Blvd, Orlando, Florida 32827, and 365 Rickenbacker Drive, Orlando, Florida 32803

Geographic Context:

• Orlando is the most visited city in the United States, with a thriving tourism industry and a diverse population.
• The Greater Orlando area is home to numerous attractions, theme parks, and businesses, providing a dynamic and vibrant environment for the airport and its employees.
• The Orlando International Airport serves as a major transportation hub, connecting the region to global destinations.

Work Schedule: Full-time, 40 hours per week, with the possibility of working non-standard schedules, including weekends, to accommodate airport operations.

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on providing excellent customer service and maintaining safe, efficient, and sustainable airport operations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the department director or other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Social media management skills and experience
• Content creation and strategy development
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with the organization's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and skills
• Include specific examples of successful social media campaigns or projects you have managed
• Demonstrate your understanding of the aviation industry and the Greater Orlando Aviation Authority's mission and values
• Prepare questions to ask the interviewer about the role, the team, and the organization's goals and objectives

ATS Keywords: Social Media Management, Content Creation, Marketing, Communications, Public Relations, Adobe Photoshop, Photography, Videography, Microsoft Office, Attention to Detail, Creative Thinking, Trend Analysis

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube
• Editing and design software: Adobe Photoshop
• Microsoft Office: Excel, Word, PowerPoint
• Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)

ASSUMPTION: Familiarity with industry-standard social media platforms, editing and design software, and Microsoft Office is required for this role. Experience with social media analytics tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Safety: The Greater Orlando Aviation Authority prioritizes the safety and security of its passengers and employees above all else.
• Customer Focus: The Authority is committed to providing excellent customer service and exceeding passenger expectations.
• Integrity: The organization upholds the highest ethical standards and conducts business with honesty and transparency.
• Respect: The Greater Orlando Aviation Authority values diversity and inclusion, fostering a work environment that is welcoming and inclusive to all employees and passengers.
• Teamwork: The Authority encourages collaboration and cooperation among its employees to achieve its mission and goals.

Work Style:

• The Greater Orlando Aviation Authority operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
• The organization values innovation and encourages employees to think creatively and propose new ideas to improve airport operations and the passenger experience.
• The Authority promotes a culture of continuous learning and professional development, offering opportunities for employees to grow and advance within the organization.

Self-Assessment Questions:

• Do I have a strong understanding of social media platforms and trends, and the ability to create engaging content that resonates with audiences?
• Am I comfortable working in a fast-paced and dynamic environment, with the ability to adapt to change and manage multiple projects simultaneously?
• Do I possess excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and stakeholders?
• Am I committed to upholding the highest ethical standards and conducting business with honesty and transparency?
• Do I value diversity and inclusion, and am I comfortable working in a multicultural environment?

ASSUMPTION: Candidates who align with the Greater Orlando Aviation Authority's mission, values, and work style will be most successful in this role.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The need to work non-standard schedules, including weekends, may be challenging for candidates with personal commitments or responsibilities that limit their availability.
• The role requires a strong understanding of social media trends and emerging tools, which may necessitate continuous learning and adaptation to keep up with the rapidly evolving social media landscape.
• The Greater Orlando Aviation Authority is a government agency, which may be subject to additional regulations, policies, and procedures that differ from private sector organizations.

ASSUMPTION: Candidates should carefully consider their personal and professional goals, work style preferences, and ability to adapt to change when evaluating this role and the Greater Orlando Aviation Authority as a potential employer.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager position in a private sector company, but may have additional responsibilities related to airport operations and customer service.
• The Greater Orlando Aviation Authority is a government agency, which may offer different benefits, compensation structures, and career advancement opportunities compared to private sector organizations.
• This role may offer opportunities for career growth and development within the organization, with a focus on expanding social media management skills and experience.

ASSUMPTION: Candidates should research the differences between working for a government agency and a private sector organization, and consider their personal and professional goals when evaluating this role and the Greater Orlando Aviation Authority as a potential employer.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new airport terminal or expansion project, including creating engaging content, coordinating with stakeholders, and measuring performance
• Creating and maintaining a social media presence for a new airport attraction or service, such as a theme park, retail outlet, or dining option
• Monitoring and responding to social media comments and messages related to airport operations, such as flight delays, cancellations, or security procedures

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Social Media Strategist may undertake in this role, with a focus on creating engaging content, coordinating with stakeholders, and measuring performance.

❓ Key Questions to Ask During Interview

• What are the most significant social media challenges currently facing the Greater Orlando Aviation Authority, and how does this role address them?
• How does the Social Media department collaborate with other departments, such as Marketing, Communications, or Public Relations, to achieve the organization's goals and objectives?
• What opportunities exist for professional growth and development within the Social Media department and the Greater Orlando Aviation Authority as a whole?
• How does the organization measure the success of its social media initiatives, and what key performance indicators (KPIs) are most important for this role?
• What is the work-life balance like for employees in this role, and how does the organization support work-life balance initiatives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the organization, and provides an opportunity to assess the fit between your personal and professional goals and the expectations of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application portal
• Tailor your resume and cover letter to highlight your social media management experience and skills, with a focus on specific examples of successful social media campaigns or projects you have managed
• Prepare questions to ask the interviewer about the role, the team, and the organization's goals and objectives
• If selected for an interview, be prepared to discuss your social media management experience and skills in detail, and provide specific examples of your work
• Follow up with the hiring manager or human resources representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.