📌 Core Information
🔹 Job Title: Senior Social Media Strategist FTC 12 Months
🔹 Company: VML Enterprise Solutions
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Fixed-Term Contract (12 months)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-19
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive social media strategies
- Integrating paid and organic social media efforts
- Collaborating with cross-functional teams to create engaging content
- Building strong client relationships and providing strategic guidance
- Analyzing performance and reporting on social media campaigns
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and best practices.
📋 Key Responsibilities
✅ Develop and execute comprehensive social media strategies that align with client business objectives and drive measurable results
✅ Integrate paid and organic social media efforts to maximize reach, engagement, and conversion
✅ Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies
✅ Maintain a deep understanding of social media platforms, best practices, and emerging trends
✅ Build and maintain strong relationships with clients, acting as a trusted advisor
✅ Digest, interpret, and respond to briefs in a fast-paced environment
✅ Track and analyze social media performance, providing regular reports and insights
✅ Lead social media projects from inception to completion, ensuring timely and high-quality delivery
✅ Present strategic thinking and creative solutions to clients, including senior-level executives
✅ Stay abreast of the latest social media trends and technologies, proactively identifying opportunities for innovation and improvement
✅ Work closely with internal teams to ensure social media strategies are integrated with overall marketing efforts
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business
Experience: Proven experience in a social strategist role, with a minimum of 5-10 years in the field
Required Skills:
- Strategic thinking and planning
- Paid and organic social media integration
- Content strategy and development
- Platform expertise and best practices
- Client management and relationship building
- Performance analysis and reporting
- Project leadership and execution
- Presentation and communication skills
- Innovation and thought leadership
- Collaboration and teamwork
Preferred Skills:
- Experience with social listening tools and analytics platforms
- Experience with social media advertising platforms
- Experience with influencer marketing and content creation
- Strong understanding of SEO principles and best practices
- Experience with A/B testing and optimization
ASSUMPTION: Candidates with experience in the consumer packaged goods (CPG) industry or related sectors will have a significant advantage.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rated for 12-month contract)
Benefits:
- Discretionary bonus scheme
- Training opportunities
- Competitive pension
- Medical insurance
- Life assurance
- Social events
- Opportunities to buy and sell holidays
- Family-friendly policies
- Discounts with hundreds of retailers
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior social media strategist role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: VML Enterprise Solutions operates within the IT Services and IT Consulting industry, focusing on eCommerce platforms, personalization, optimization, and strategic consultancy for global brands.
Company Size: VML Enterprise Solutions is a mid-sized company with 5,001-10,000 employees globally, offering a collaborative and dynamic work environment.
Founded: VML Enterprise Solutions was founded in 2018 as part of the merger of VMLY&R and Wunderman Thompson, building upon the heritage of two century-old agencies.
Company Description:
- VML Enterprise Solutions brings together technology and data groups to service complex business challenges
- The company offers consulting, data, technology, and innovation capabilities to deliver robust technology solutions
- VML Enterprise Solutions integrates deep technology services capability into VML’s core practices of Brand Experience, Commerce, and Customer Experience
Company Specialties:
- eCommerce platforms
- Personalization
- Optimization
- eCommerce Managed Services
- Marketplace Strategy
- Supply Chain
- Content & Creative
- Proprietary Data and Data Services
- Strategic Consultancy
- CRM & Loyalty
- Retailer enablement and Engagement
- Marketplace execution and optimization
- Innovation Trailling
- Business model definition
Company Website: VML Enterprise Solutions
ASSUMPTION: VML Enterprise Solutions is part of the larger VMLY&R network, which offers extensive resources and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Global Head of Social Commerce and works closely with client editorial, creative, and marketing teams, as well as internal teams such as media, analytics, and production.
Work Arrangement: On-site, with a requirement to work at client locations as needed
Growth Opportunities:
- Potential to take on additional responsibilities and lead projects as the role evolves
- Opportunities to work with global brands and gain exposure to diverse industries
- Chance to contribute to the development of innovative social commerce strategies and solutions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and impact over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 180 Hampstead Road, Greater London House, London, GB
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse neighborhoods, and extensive public transportation
- The office is located in the West End, close to shops, restaurants, and entertainment options
- The area is well-connected by tube, bus, and rail services
Work Schedule: Full-time (37.5 hours per week), with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The work environment at VML Enterprise Solutions is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interview with the hiring manager
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Knowledge of social media platforms, best practices, and trends
- Communication and presentation skills
- Project management and leadership abilities
- Client management and relationship-building skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the company, its services, and the industry
- Prepare examples of your past work that showcase your strategic thinking, creativity, and problem-solving skills
- Be ready to discuss your approach to social media strategy, paid and organic integration, and performance analysis
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Social Media Strategy, Paid Social, Organic Social, Content Development, Client Management, Performance Analysis, Project Leadership, Presentation Skills, Innovation, Collaboration, SEO, Social Listening, Social Media Advertising, Influencer Marketing
ASSUMPTION: The application process at VML Enterprise Solutions is thorough and competitive, with a strong focus on finding the best fit for the role and the company culture.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, Buffer, etc.)
- Social media advertising platforms (Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, etc.)
- Social listening tools (Brandwatch, NetBase Quid, Sprinklr, etc.)
- Project management tools (Asana, Trello, JIRA, etc.)
- Presentation software (PowerPoint, Google Slides, Keynote, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Connect Meaningfully
- Inspire Creatively
- Include Purposefully
- Approach Positively
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
- Data-driven and results-oriented
Self-Assessment Questions:
- How do you align with VML Enterprise Solutions' values, particularly 'Connect Meaningfully' and 'Approach Positively'?
- How do you ensure that your work style meshes well with a fast-paced, collaborative environment?
- Can you provide an example of a time when you demonstrated creative bravery in your approach to a project or challenge?
ASSUMPTION: VML Enterprise Solutions values diversity, inclusion, and collaboration, seeking candidates who can contribute to a positive and innovative work environment.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, with varying priorities and deadlines
- Keeping up-to-date with the rapidly evolving social media landscape and best practices
- Balancing the needs and expectations of clients, internal teams, and stakeholders
- Working effectively in a fast-paced, dynamic environment with tight deadlines
- Navigating complex regulatory environments and managing brand reputation in the CPG industry
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on social commerce strategies and integration of paid and organic efforts
- Unlike traditional social media management roles, this position requires a strong understanding of eCommerce platforms, personalization, and optimization
- Career progression in this role may lead to opportunities in strategic consultancy, data and analytics, or technology and innovation
ASSUMPTION: This role offers unique opportunities for growth and development within the broader context of VML Enterprise Solutions' offerings.
📝 Sample Projects
- Developing a comprehensive social media strategy for a global CPG brand, integrating paid and organic efforts to drive online sales and engagement
- Collaborating with a client's editorial and creative teams to create engaging content that resonates with target audiences and drives online shopper experiences
- Leading a project to optimize a brand's social media presence, improving reach, engagement, and conversion rates through targeted advertising and organic content strategies
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to social media strategy and how this role fits into the broader social commerce team?
- How does the company support the professional development and growth of its employees, particularly in this role?
- Can you provide an example of a successful social media campaign the company has executed, and what made it stand out?
- How does the company measure the success of its social media strategies, and how is this role involved in performance analysis and reporting?
- What are the key challenges facing the social commerce team currently, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that showcase your strategic thinking, creativity, and problem-solving skills
- Be ready to discuss your approach to social media strategy, paid and organic integration, and performance analysis during your interviews
- Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
